绩效营销经理 — 简单启动项目
Performance Marketing Manager — Easy Start Project
NovaKid 是面向 4–12 岁儿童的在线英语教育全球领先品牌，服务覆盖 50 多个国家的 100000+ 名学生。我们正在寻找一名 PPC 营销经理，以支持 Easy Start 的增长，Easy Start 是 NovaKid 的入门级产品，旨在扩大获客渠道、吸引价格敏感用户，并在长期内将用户转化为高价值产品。
该职位专注于快速付费社交实验，特别是在 Meta 和 Google 广告方面。理想的候选人应具备动手能力，以数据为导向，并能在测试与学习的环境中工作，其中创意速度、广告活动监控和快速优化至关重要。
主要职责
- 识别并运行可扩展的获客渠道、地区、优惠、创意和连接方式。
- 启动、管理并优化 Easy Start 的 Meta 和 Google 广告活动。
- 进行快速创意测试周期：定义假设、启动测试、分析结果并快速迭代。
- 每日监控广告活动表现，包括支出、点击率（CTR）、每次点击费用（CPC）、千次展示费用（CPM）、获客成本（CPA/CAC）、转化率和线索质量。
- 识别成功的创意、受众、投放位置和信息。
- 在操作任务之外主动做出决策——决定哪些内容启动、更改、停止或扩展。
- 与创意、产品、分析和激活团队紧密合作，以优化完整的付费流量漏斗。
- 提供清晰的绩效更新和下一步的实用建议。
- 支持着陆页、测验流程、优惠和其他与付费广告相关的漏斗元素测试。
- 维护清晰的广告活动结构、命名、跟踪和报告。
要求
所需经验
- 熟练使用 Meta Ads Manager 和 Google Ads。
- 有管理 PPC 广告活动的实操经验，最好是在付费社交领域。
- 有快速创意测试和快速广告活动迭代的经验。
- 对付费获客指标和性能优化有深刻理解。
- 能够基于早期表现信号和广告数据做出决策。
- 能同时处理多个创意、受众和漏斗假设。
- 具备良好的沟通能力，能够清晰解释广告活动结果。
加分项
- 有订阅、教育、会员、家庭或儿童相关产品的经验。
- 有通过付费获客推出或扩展新产品的经验。
- 了解全漏斗表现，从首次点击到线索、购买或激活。
查看英文原文
NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start, Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time.
This role is focused on fast paid social experimentation, especially in Meta and Google advertising. The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential.
Key Responsibilities
- Identify and run scalable acquisition channels, regions, offers, creatives and connections.
- Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.
- Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.
- Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.
- Identify winning creatives, audiences, placements, and messages.
- Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale.
- Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.
- Provide clear performance updates and practical recommendations for next steps.
- Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.
- Maintain clean campaign structure, naming, tracking, and reporting.
Requirements
Required Experience
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience managing PPC campaigns, preferably in paid social.
- Experience with quick creative testing and rapid campaign iteration.
- Strong understanding of paid acquisition metrics and performance optimization.
- Ability to make decisions based on early performance signals and campaign data.
- Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time.
- Strong communication skills and ability to explain campaign results clearly.
Nice to Have
- Experience with subscription, education, membership, family, or kids-focused products.
- Experience launching or scaling a new product through paid acquisition.
- Understanding of full-funnel performance, from first click to lead, purchase, or activation.
- Experience working with product and analytics teams on funnel experiments.
What we offer:
- Fully remote work.
- A chance to shape the future of AI-driven education.
- A fun, dynamic team that loves building innovative products.
- Unlimited holidays – because we trust you to deliver.
Originally posted on Himalayas