数字营销账户策略师 - 房地产行业
Digital Marketing Account Strategist - Homebuilding Industry
这是一个远程工作职位。你可以在美国任何地方居住。
Do You Convert 正在寻找一位经验丰富的新房数字营销人员，帮助管理北美房屋建筑商和开发商的搜索引擎营销、Facebook/Instagram、电子邮件营销和其他营销活动。我们持续经历指数级增长，并且对我们的结果导向解决方案的需求日益增加。你不需要在每个领域都是当前专家——我们会帮助你在提升知识的过程中提供培训和支持！
这个职位涉及许多不同的营销渠道，这些渠道会将合格流量引导至房屋建筑商的网站。要成功需要管理预算、广告定位和创意——以及出色的客户服务和对我们的建筑商合作伙伴团队成员的同理心。
Facebook / Instagram 广告职责
- 根据客户的既定目标管理广告活动的创建
- 保持价格点、社区状态（售罄、即将推出等）和所有列出功能的准确性
- 跟踪、报告并分析所有社交活动的网站分析数据
- 管理广告支出，控制预算，预估月成本并解决差异
- 优化所有社交活动的文案和图片，以最大化广告支出的投资回报率
- 协调与个别建筑商合作伙伴的请求和目标
搜索引擎营销职责
- 执行测试，收集和分析数据，识别趋势和洞察，以实现付费搜索活动的最大投资回报率
- 保持价格点、社区状态（售罄、即将推出等）和所有列出功能的准确性
- 跟踪、报告并分析网站分析数据和 PPC 计划及活动
- 管理广告支出，控制预算，预估月成本并解决差异
- 优化付费搜索引擎营销活动的文案和落地页
- 持续进行付费关键词的发现、扩展和优化
- 研究和分析竞争对手的 SEM 活动
- 基于 SEM 数据和结果识别 SEO 机会
- 协调与个别建筑商合作伙伴的请求和目标
其他营销职责
- 编辑和更新现有的电子邮件营销模板
- 定期分析和报告研究结果
- 为我们的建筑商合作伙伴提供一般支持和协助
要求
- 需要房屋建筑商经验
- 3年以上证明的数字营销经验，并成功驱动流量
查看英文原文
This is a remote working position. You may reside anywhere within the United States.
Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions. You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!
This position touches many different marketing channels that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners.
Facebook / Instagram Ad Responsibilities
- Manage the creation of campaigns based on stated goals of client
- Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
- Track, report, and analyze website analytics on all social campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and images for all social campaigns to maximize ad spend ROI
- Coordinate with individual builder partner requests and goals
Search Engine Marketing Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor SEM campaigns
- Identify SEO opportunities based on SEM data and results
- Coordinate with individual builder partner requests and goals
Other Marketing Responsibilities
- Edit and update existing email marketing templates
- Regular analysis and reporting of research findings
- General support and assistance for our builder partners
Requirements
- Home builder experience required
- 3+ years of proven digital marketing experience and success driving traffic that converts
- 2+ years of previous experience with both paid search and social advertising
- Experience with Google Analytics - experience with Google Data Studio a plus
- Strong analytical, technical, and written communication skills
- Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
- Organized and driven approach to your career
- A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)
Travel
· No travel required
Originally posted on Himalayas