受众与内容增长负责人，中小客户广告
Audience & Content Growth Lead, SMB Ads
团队介绍
OpenAI正在为一个由人工智能驱动的世界打造下一代广告。随着人工智能改变人们获取信息、探索可能性和做出决策的方式，我们认为这为中小型企业提供了以全新方式与客户建立联系的巨大机会。
SMB广告营销团队正在从零开始构建这一机遇。我们定义企业如何发现OpenAI的广告平台，如何成为成功的广告商，并随着时间的推移增加他们的投入。与产品、广告工程、数据科学和销售团队紧密合作，我们结合客户洞察、严谨的实验和快速执行，将早期机会转化为可扩展的增长。
职位介绍
我们正在寻找一位受众与内容增长负责人，负责打造全球内容和教育项目，激发、告知并吸引中小型企业广告商。
这是一个从零开始的机会，可以塑造中小企业如何发现和理解使用OpenAI进行广告推广。你将把客户需求、产品功能和广告商成功故事转化为有吸引力的内容——从网络研讨会和教育视频系列到案例研究、行业专属指南和创作者主导的项目。
该职位涵盖两个方面的职责：为中小型企业开发特定内容，并建立有效的分发方式。你将直接领导项目，同时与负责网站、社交媒体、生命周期营销、增长和区域渠道的团队合作，以扩大规模触达正确的受众。
成功意味着建立一个活跃的中小型企业受众群体，并帮助企业在认知、理解、信心和行动之间实现转变。
在这个职位上，你将
- 制定基于客户需求、行业重点和广告商成熟度的全球中小型企业内容策略和编辑路线图。
- 创作有说服力的客户故事、案例研究、垂直领域指南、指南、视频和思想领导内容，使广告变得易于理解和可操作。
- 通过网络研讨会、专家讲座、工作坊和按需学习推出可重复的教育项目，帮助企业在广告方面起步并提升效果。
- 通过自有、共享和合作伙伴渠道扩大受众。与网站、社交媒体、增长、生命周期和区域团队合作制定分发计划。
- 开发由创作者、专家和客户主导的项目，结合可信的教育、真实的叙事和相关受众覆盖。
- 与区域团队合作，在不同市场中扩展项目。
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About the Team
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
About the Role
We are looking for an Audience & Content Growth Lead to build the global content and education programs that inspire, inform and engage SMB advertisers.
This is a zero-to-one opportunity to shape how small businesses discover and understand advertising with OpenAI. You will turn customer needs, product capabilities and advertiser success stories into compelling content—from webinars and educational video series to case studies, industry-specific playbooks and creator-led programs.
The role combines two areas of ownership: developing content specifically for SMB audiences and building effective ways to distribute it. You will lead programs directly while partnering with teams that own web, social, lifecycle marketing, growth and regional channels to reach the right audiences at scale.
Success means building an engaged SMB audience and helping businesses move from awareness to understanding, confidence and action.
In This Role, You Will
- Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity.
- Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable.
- Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning that help businesses get started and improve their advertising.
- Grow audiences through owned, shared, and partner channels. Build distribution plans with web, social, growth, lifecycle, and regional teams.
- Develop creator-, expert-, and customer-led programs that combine credible education, authentic storytelling, and relevant audience reach.
- Scale programs across markets with regional teams. Adapt formats, languages, customer stories, and distribution to local needs.
- Lead editorial planning, production, agencies, and creative contributors. Maintain quality, accessibility, and accuracy, using AI to support content creation, adaptation, and reuse.
- Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science. Use experiments and feedback to improve content and distribution.
You Might Thrive in This Role If You
- Bring 10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers.
- Demonstrate ownership of content creation and distribution that grows relevant audiences and drives customer action.
- Translate complex products into clear, engaging content through strong editorial judgment and storytelling.
- Build repeatable programs across formats such as webinars, video, customer stories, vertical playbooks, and creator-led content.
- Lead cross-functional and partner-led distribution, aligning teams around shared priorities and measurable outcomes.
- Measure learning, intent, and business impact alongside content consumption.
- Adapt global programs to different markets and audiences in partnership with regional teams.
- Combine strategy with hands-on writing, editing, creative briefing, and program execution.
Preferred Experience
- Bring experience with advertising platforms, marketplaces, or technology businesses serving SMBs.
- Build on experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning.
- Draw on experience in both established technology organizations and startup or zero-to-one environments.
Workplace & Location
- San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.