整合营销经理，产品与模型发布
Integrated Marketing Manager, Product & Model Launches
关于团队
整合营销团队位于产品、品牌、创意、媒体、研究和上市（GTM）工作的核心。我们与产品市场管理（PMM）、产品、开发者关系、设计、传播和代理团队紧密合作，打造清晰、独特且基于真实受众洞察的发布和活动。这是一个不断壮大的职能，因此团队需要能够提升工作质量并围绕其建立运营模式的人才：在复杂且可见的关键时刻，带来强大的判断力、高度的主动性以及值得信赖的合作关系。
关于职位
OpenAI 的业务发布进展迅速，常常涉及新产品、模型功能或研究，这些都可能改变企业的运作方式。
我们正在寻找一名整合营销经理，帮助从早期策略到执行阶段塑造这些发布。你将对目标受众、定位、创意方向和渠道形成自己的观点，并帮助将复杂的产品和研究成果转化为能与客户产生共鸣的活动。
你将与产品、产品市场管理、研究、品牌、创意、传播、增长和销售团队以及外部代理机构合作。合适的人选应理解技术，具备强大的战略和创意直觉，并知道如何汇聚合适的人和想法，以产出清晰、可信且有效的成果。
该职位为混合办公模式，位于旧金山，每周三天在办公室。
在此职位中，你将：
- 为业务产品发布、新功能、模型发布和研究节点制定整合营销策略。
- 与产品、产品市场管理和研究团队合作，了解变化内容，识别合适的受众，并塑造定位和发布叙事。
- 领导跨创意、传播、客户营销、开发者营销、增长、销售以及付费、自有和获得渠道的发布活动。
- 发现客户故事、产品演示和创意概念，使技术能力对商业受众更具可感知性和相关性。
- 与创意、媒体和制作代理机构合作，制定方案、评估创意并交付高质量的活动。
- 将发布策略与客户、销售团队和合作伙伴的需求联系起来，确保工作既支持即时公告，也促进长期采用。
- 管理活动预算、代理关系和媒体投资等事宜。
你可能会在这个岗位上表现出色
查看英文原文
About the Team
The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments.
About the Role
OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate.
We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers.
You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective.
This is a hybrid role based in San Francisco, with three days a week in the office.
In this role, you will:
- Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
- Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives.
- Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
- Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible and relevant to business audiences.
- Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
- Connect launch strategies to the needs of customers, sales teams, and partners, making sure the work supports both immediate announcements and longer-term adoption.
- Manage campaign budgets, agency relationships, and media investments where appropriate.
You might thrive in this role if you:
- Have ~10+ years of experience in B2B product marketing, integrated marketing, launches, and/or a related technology go-to-market role. We care more about the scope, quality, and complexity of your work than an exact number of years.
- Have launched enterprise software, AI products, cloud services, developer tools, or other technically sophisticated offerings, especially in fast moving or ambiguous environments.
- Understand product positioning and can work closely with Product and PMM leaders as a thoughtful, credible partner.
- Bring strong ideas, build relationships easily, and know how to partner with internal creative teams or external agencies to improve the work, not just coordinate it.
- Pair creative judgment and customer empathy with analytical thinking, operational rigor, and hands-on execution. You can sort through a high volume of information, make sound recommendations, and keep complex launch work moving across many stakeholders.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.