产品创意主管
Head of Product Creative
准备开展职业生涯中最有影响力的工作吗？在 Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，而我们正喜欢这样。这里不是安于现状的地方，而是将你推向自我认知极限的地方。如果你准备好与那些不愿接受“足够好”的人一起打造金融的未来，那你就在正确的地方。Coinbase 是以远程优先的公司，但并非完全远程。你将每季度参加一次高强度的线下工作会，称为“冲刺”。
作为产品创意负责人，你将领导消费者与企业设计部门内的跨学科视觉、动态和插画设计师团队。该团队确保 Coinbase 的品牌叙事和视觉语言能够无缝地从第一个营销触点延伸到应用内的最深层体验。你将负责产品各表面的创意连续性，与产品设计、工程和市场部门合作，交付令数百万客户感到惊喜的作品。
你将负责：
- 负责 Coinbase 消费者产品的创意方向和视觉身份，设定品牌在应用体验中呈现的最高目标
- 从应用内引导流程到上市功能时刻，主导高影响力的的产品发布活动，确保从社交媒体帖子到产品屏幕的统一故事
- 通过与产品设计师合作进行 UI 进化、动态系统和插图，增强核心产品界面的情感连接
- 与品牌创意和产品设计协作，塑造和演进 Coinbase 的设计语言，包括图标、色彩系统和 UI 组件
- 建立并指导视觉、动态和插图设计师团队，通过评审、共享标准和清晰的创意愿景提升质量标准
- 与工程师、产品经理和市场营销人员跨职能合作，快速推进工作而不牺牲工艺
所需技能和经验：
- 7 年以上专注于产品创意工作的经验（视觉设计、动态效果、插图），作品集需展示已发布且具有高影响力的用户体验
- 在已发布的消费类产品工作中体现出对排版、布局、色彩理论和构图的精通
- 有向高层领导展示创意策略并获得产品、工程和市场相关方一致意见的记录
- 有管理或指导团队的经验
查看英文原文
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.
What you'll do:
- Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience
- Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen
- Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration
- Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design
- Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision
- Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft
Required Skills and Experience:
- 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences
- Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work
- Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders
- Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment
- Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments
- Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$243,865—$286,900 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.