Kraken Pro社交媒体负责人
Social Media Lead, Kraken Pro
Tags: Web3 职位 • Web3 社交媒体职位 • Web3 内容职位 • 区块链远程职位 • 区块链全职职位 • 区块链 Web3 职位
构建开放金融的未来
Payward - Kraken、NinjaTrader、Breakout、xStocks、Payward Services 和 CF Benchmarks 的母公司 - 过去 15 年来一直在打造行业中最为现代且全球可访问的金融基础设施平台,旨在推动一个开放的全球金融体系。
在申请之前,我们鼓励您浏览我们的文化页面,以了解驱动我们前进的理念以及我们的工作方式。
团队
Kraken 成立于 2011 年,是全球历史最悠久的加密货币平台之一,受到全球超过 1000 万个人和机构的信任。提供现货交易、保证金交易、期货、质押和场外交易服务,产品面向个人投资者和机构客户。
Kraken Pro 是专业交易者的聚集地,有数百万用户。而目前,我们的社交存在感并没有反映出产品的实际质量。
你将解决这个问题。
机会
我们正在寻找一位持续在线的社交媒体负责人,负责推动 Kraken Pro 的社交渠道。在 Kraken,理解我们的品牌理念、使命以及所服务的社区至关重要,而社交媒体是其中的核心。
我们寻找一位行动迅速但具有长远思维的人,能在压力下茁壮成长,并且懂得如何推出新产品的同时创作出能脱颖而出的生态系统内容。该职位需要出色的创意内容能力、分析思维和主动进取的态度。
为 X、Telegram 及更多平台制作令人停下来的、原生平台内容,以最大化 Kraken Pro 的影响力和覆盖面。
抓住当下。在 CT/FinTwit 和更广泛的社交平台上发现趋势和反应时刻,然后快速制作及时、符合品牌形象的内容。
成为社区的心跳。积极与 Kraken Pro 的受众互动。回复、引用、投票、制作表情包,并促进有意义的对话。
维护一个全天候的内容日历。制定并维护内容日历:创建帖子、安排审批流程、排期、发布并监控表现。
整合关键更新。将产品和生态系统新闻转化为清晰、有说服力的故事。
衡量重要的指标。跟踪增长和表现,并根据洞察和实验进行迭代。
负责任地发布。与法务/公关部门合作,确保各地区和平台上的信息合规、准确且一致。
你将带来的
凭证。你撰写过引起轰动的帖子,品牌是...
查看英文原文
Tags: Web3 Jobs • Web3 Social Media Jobs • Web3 Content Jobs • Blockchain Remote Jobs • Blockchain Full Time Jobs • Blockchain Web3 JobsBuilding the Future of Open FinancePayward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.The teamFounded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.Kraken Pro is where serious traders live. Millions of them. And right now, our social presence doesn't reflect how good the product actually is.You're going to fix that.The opportunityWe’re seeking a chronically online, Social Media Lead to drive Kraken Pro social channels. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that.We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude.Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.Measure what matters. Track growth and performance and iterate based on insights and experiments.Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.What you’ll bringReceipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked.3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.Speed under pressure. Markets don't wait for approval cycles and neither do you.Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.Taste. Knowing when not to post is as valuable as knowing when to.Comfortable handling high-paced social channelsStrong writing, editing, and communication skills.Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCutUnless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.Stay connectedFollow us on TwitterLearn on the Kraken BlogConnect on LinkedInCandidate Privacy NoticeApply here 👉 Social Media Lead, Kraken Pro