远程工作雷达

留存策略师(Klaviyo / 电商策略师)

Retention Strategist (Klaviyo / eCommerce Strategist)

市场运营限定地区(需当地身份)
公司Right Hook Digital
薪资$75,000 - $95,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Right Hook Digital 是美国和澳大利亚领先的 DTC 电商增长机构,也是 Google 和 Meta 的高级营销合作伙伴。我们与北美和澳大利亚的顶级品牌合作,执行付费社交、Google 和留存策略,真正推动业务成果。

自成立以来,我们已发展为一个拥有 60 多名成员的全球团队,并在过程中赢得了诸多认可:

  • Anthill 最酷的 100 家公司
  • AFR 100 快速成长企业(澳大利亚金融评论)
  • 年度最佳 100 名年轻企业家 — 澳大利亚
  • 布里斯班年度青年企业家奖入围者

我们与 Alpha Lion、July Luggage、Geedup、Mister Zimi、Silly George 等品牌合作;我们并未放慢脚步。

我们正在扩大美国的留存团队,寻找一位认真对待生命周期营销作为增长手段的人。如果你认为留存只是发送邮件,那这个职位可能不适合你。如果你将其视为利润工程,继续阅读。

职位描述
作为留存策略师,你将负责 6-8 个 DTC 品牌的生命周期策略。你不仅仅是发送活动——你要诊断账户健康状况,识别收入机会,制定路线图,并维护客户关系。
你将有一个专门的小组支持你:一名负责 Klaviyo 执行的电子邮件专家,以及一名将你的需求转化为视觉内容的创作者。你的工作是清晰思考、无情优先排序,并为你的品牌带来有意义的增长。
你将负责以下工作

  • 负责你客户组合中的留存策略 —— 流程、活动、细分、短信和生命周期健康状况
  • 利用数据识别每个账户中最具杠杆效应的机会,并制定明确的计划来抓住这些机会
  • 向你的小组(电子邮件专家 + 设计师)进行简要说明并指导他们,确保执行顺利进行,而无需你深入细节
  • 主导客户关系 —— 月度报告、策略演示,以及当业绩下滑时进行艰难的对话
  • 超出平台内指标的思考 —— 将你的工作与 LTV、复购率、CAC 回收期和贡献利润率联系起来
  • 与付费社交和 Google 小组跨职能协作,服务多渠道客户
  • 跟上平台变化、新兴工具以及 DTC 留存领域的最新实践

要求

  • 2 年以上 Klaviyo 实战经验,管理 DTC 电商账户 —— 流程、活动、细分和送达率
  • 在 DTC 领域有显著的留存效果记录
查看英文原文

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google, and retention strategies that move the needle on real business outcomes.
Since launching, we've grown to a global team of 60+ and built a reputation that's earned us recognition along the way:

  • Anthill's Top 100 Coolest Companies
  • AFR 100 Fast Starters (Australian Financial Review)
  • Top 100 Young Entrepreneurs of the Year — Australia
  • Finalists, Brisbane Young Entrepreneur of the Year Awards

We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more; and we're not slowing down.
We're scaling our US retention team and looking for someone who's serious about lifecycle marketing as a growth discipline. If you think retention is just sending emails, this probably isn't the role for you. If you see it as profit engineering, keep reading.

The Role
As a Retention Strategist, you own the lifecycle strategy for a portfolio of 6-8 DTC brands. You're not just sending campaigns -you're diagnosing account health, identifying revenue opportunities, building the roadmap, and holding the client relationship.
You'll have a dedicated pod supporting you: an email specialist who handles Klaviyo execution and a visual creator who brings your briefs to life. Your job is to think clearly, prioritize ruthlessly, and drive meaningful growth for your brands.
What You'll Be Doing

  • Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
  • Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
  • Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
  • Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
  • Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
  • Collaborate cross-functionally with paid social and Google pods on multi-channel clients
  • Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space

Requirements

  • 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
  • Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
  • Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
  • Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
  • Experience managing or directing a small team or pod
  • Strong project management skills - you stay ahead of deadlines and don't wait to be chased
  • Excellent written and verbal communication skills
  • SMS experience via Klaviyo or Postscript is a strong plus
  • Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
  • A 2-minute intro video is required to be considered - applications without one will not be reviewed

Benefits

  • Base salary $75,000–$95,000 depending on experience
  • A dedicated execution pod so you can stay focused on strategy
  • Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
  • Monthly training and account reviews with top DTC marketers and retention practitioners
  • Real upward mobility - we promote from within and are actively building this department
  • Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
  • A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
  • A culture built on Kaizen, openness and candor, and genuine client-first thinking

Originally posted on Himalayas

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