谷歌广告负责人
Google Ads Lead
职位描述
我们正在寻找一位Google Ads负责人，负责在Valerie的电商品牌组合中主导并扩大Google作为关键获客渠道。
您将负责Google Ads策略、预算、表现、实验和渠道增长，涵盖搜索、购物、性能最大化、YouTube、展示广告以及新兴的Google产品。您需要将增长目标转化为渠道策略，做出有依据的投资决策，并确保广告活动持续达成收入和盈利能力目标。
您将与创意、分析、电商、产品和POD团队紧密合作，通过更好的搜索策略、创意、商品信息、竞价、衡量和实验来提升获客效果。您还将帮助确定其他Google Ads从业者的发展方向，并建立可让Google表现跨品牌扩展的指南和系统。此职位的成功并非以广告活动数量或报告为衡量标准；而是看Google如何有效驱动盈利增长，团队识别成功机会的速度，以及该渠道对业务目标的持续改进程度。
您可能适合这个职位，如果...
- 您能在渠道策略与亲自操作Google Ads之间自然平衡，当业务需要时能亲自动手。
- 您能够管理较大预算，并就增长、效率和盈利能力做出商业决策。
- 您了解搜索、购物、性能最大化、YouTube和展示广告如何作为整体获客策略的一部分协同工作。
- 您喜欢深入分析账户表现，并能快速识别哪些有效、哪些无效及原因。
- 您高度注重实验，不断测试创意、文案、竞价、受众、商品信息、落地页和广告结构。
- 您理解搜索意图、创意、商品信息、转化质量与业务成果之间的关系。
- 您主动识别机会和风险，而不是等待性能问题被上报。
- 您享受指导其他采购人员，并提升团队在Google Ads执行方面的整体质量。
- 您能够将复杂的表现数据转化为简单、可操作的建议，供创始人和高级管理层参考。
- 您紧跟Google的产品变化、自动化、AI和新兴广告功能。
- 您享受构建系统、框架和指南，使Google表现能够在多个品牌间更易扩展。
要求
- 7年以上相关经验
查看英文原文
About this Role
We're looking for a Google Ads Lead to own and scale Google as a key acquisition channel across Valerie's portfolio of ecommerce brands.
You'll own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products. You'll be responsible for turning growth targets into channel strategy, making informed investment decisions, and ensuring campaigns consistently deliver against revenue and profitability goals.
You'll work closely with Creative, Analytics, Ecommerce, Product, and POD teams to improve acquisition through better search strategy, creative, feeds, bidding, measurement, and experimentation. You'll also help set the direction for other Google Ads practitioners and build the playbooks and systems that allow Google performance to scale across brands. Success in this role isn't measured by campaign volume or reporting; it's measured by how effectively Google drives profitable growth, how quickly the team identifies winning opportunities, and how consistently the channel improves against business targets.
You could be a great fit if...
- You naturally balance channel strategy with being hands-on in Google Ads when the business needs it.
- You are comfortable owning significant budgets and making commercial decisions around growth, efficiency, and profitability.
- You understand how Search, Shopping, Performance Max, YouTube, and Display work together as part of a broader acquisition strategy.
- You enjoy going deep into account performance and can quickly identify what is working, what isn't, and why.
- You are highly experimental and constantly test creative, copy, bidding, audiences, feeds, landing pages, and campaign structures.
- You understand the relationship between search intent, creative, product feeds, conversion quality, and business outcomes.
- You proactively identify opportunities and risks rather than waiting for performance problems to be escalated.
- You enjoy coaching other buyers and raising the quality of Google Ads execution across the team.
- You can translate complex performance data into simple, actionable recommendations for founders and senior stakeholders.
- You stay ahead of Google's product changes, automation, AI, and emerging advertising capabilities.
- You enjoy building systems, frameworks, and playbooks that make Google performance more scalable across multiple brands.
Requirements
- 7+ years of experience in Google Ads / paid search, with significant experience leading Google performance for ecommerce or DTC businesses.
- Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units.
- Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
- Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.
- Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets.
- Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation.
- Deep expertise in Google Merchant Center and product feed optimisation.
- Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.
- Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability.
- Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking.
- Ability to audit complex Google Ads accounts and identify both tactical issues and broader growth opportunities.
- Experience managing, mentoring, or providing strategic direction to other paid media practitioners.
- Excellent analytical, communication, and stakeholder management skills.
- Ability to work closely with Creative, Analytics, Ecommerce, Product, and leadership teams.
- Comfortable operating in a fast-moving environment with multiple brands and changing priorities.
Bonus Points
- Experience scaling multiple DTC/ecommerce brands across international markets.
- Experience managing $500K+ monthly Google Ads budgets.
- Experience with YouTube and Display as part of full-funnel acquisition strategies.
- Experience with advanced Merchant Center/feed management and large product catalogs.
- Experience with first-party data, offline conversions, incrementality, or advanced attribution.
- Familiarity with Looker Studio, Google Ads Scripts, automation, AI-driven optimisation, or advanced reporting systems.
- Experience building Google Ads playbooks, training programmes, or operating systems for multiple teams.
- Google Ads certifications.
- Experience working within founder-led startups or high-growth ecommerce businesses.
You probably shouldn't apply if...
- You prefer managing campaigns without owning the broader Google growth strategy.
- You are uncomfortable being hands-on with accounts, data, feeds, bidding, and troubleshooting.
- You rely on automated bidding without understanding the commercial objectives and data behind it.
- You focus on ROAS without understanding revenue, CAC, margins, and profitability.
- You see Search, Shopping, Performance Max, and YouTube as separate channels rather than parts of a broader acquisition strategy.
- You rely on others to identify performance issues instead of proactively finding opportunities and risks.
- You are uncomfortable challenging existing strategies or testing new approaches.
- You don't enjoy coaching other practitioners or raising the quality of execution across a team.
- You prefer highly structured environments where priorities and strategies rarely change.
- You are not interested in keeping up with Google's evolving products, automation, and AI capabilities.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
- Introductory conversation with our Talent team <> 30 mins
- Hiring Manager interview <> 30-45 mins
- Role-specific assessment or practical exercise (where applicable)
- Cross-functional or stakeholder interviews <> 30-45 mins
- Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾What You Can Expect
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- A team that values curiosity, initiative, and continuous improvement
- Competitive compensation and the tools you need to do your best work
- Opportunities to grow as Valerie grows
Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.
Originally posted on Himalayas