产品经理 II，增长 - 通知
Product Manager II, Growth - Notifications
准备开展职业生涯中最有影响力的工作吗？在Coinbase，我们对提升经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是将你推向自我认知极限的地方。如果你准备好与那些不愿满足于“足够好”的人一起打造金融的未来，那你就在正确的地方。Coinbase是一家以远程办公为主，但并非完全远程的公司。你将每季度参加一次高强度的线下工作会，称为“冲刺”（surges）。了解更多关于在Coinbase工作的信息。
作为Consumer & Business部门增长团队的Product Manager II，你将负责跨推送、应用内和邮件渠道的通知平台的端到端管理。该团队通过在正确的时间向正确的用户传递正确的信息来推动用户参与度和留存率。你将定义Coinbase如何与数百万客户沟通的战略，利用机器学习驱动的相关性来提高激活率、重新参与率和终身价值。
你会做：
- 负责Coinbase通知平台在推送、应用内和邮件渠道的产品路线图，平衡基础设施投资与增长实验。
- 通过个性化、机器学习驱动的通知策略，推动用户参与度、激活率和留存率的可衡量提升。
- 与工程、数据科学和市场营销团队合作，构建提升定位精度并减少通知疲劳的相关性模型。
- 领导实验项目（A/B测试和多变量测试），在大规模范围内验证通知时间、内容和渠道选择。
- 设计长期平台架构，以支持新渠道、受众细分和实时个性化功能。
所需的技能和经验：
- 至少5年产品管理经验，其中至少2年专注于增长、参与度或生命周期产品（100万+用户规模）。
- 有成功交付机器学习驱动的个性化或相关性功能的经验，并具备与数据科学团队合作开发和评估模型的能力。
- 对实验方法有深入了解，包括设计A/B测试、定义成功指标以及根据结果影响路线图决策。
- 有负责多渠道消息或通知平台（推送、应用内、邮件）的经验，包括送达率、订阅优化和频率管理。
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Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As a Product Manager II on the Growth team within the Consumer & Business group, you'll own the end-to-end notifications platform spanning push, in-app, and email channels. This team drives user engagement and retention by delivering the right message to the right user at the right time. You'll define the strategy for how Coinbase communicates with millions of customers, leveraging ML-powered relevance to increase activation, re-engagement, and lifetime value.
What you'll do:
- Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
- Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
- Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
- Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
- Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.
Required Skills and Experience:
- 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
- Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
- Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
- Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
- Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$180,370—$212,200 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.