增长营销经理，中小企业广告
Growth Marketing Manager, SMB Ads
关于团队
OpenAI的市场营销团队帮助客户了解、采用并从OpenAI的产品和平台中获得价值。SMB广告营销团队正在为小型和中型商业广告商打造增长引擎：帮助他们发现平台、注册、启动活动、了解表现，并随时间推移增加支出。
我们采用数据驱动的方法来理解客户需求、市场动态和转化漏斗行为。我们与产品、工程、数据科学、销售、合作伙伴关系、市场营销运营、设计和传播团队紧密合作，打造一致的端到端广告商体验，帮助 businesses 从OpenAI的广告平台中获得价值。
关于职位
我们正在招聘一位SMB广告增长营销经理，帮助为小型企业广告商构建和执行高速度增长计划。此人将跨获取、激活、生命周期和转化领域工作，初期重点是帮助广告商从兴趣和注册过渡到首次有意义的支出及长期留存。
这是一个注重实践的增长职位，适合喜欢将想法转化为已发布实验的人。您将构建活动、生命周期旅程、着陆页测试、信息测试、受众实验、AI辅助的工作流程、报告改进和实际的转化计划。随着SMB广告业务的增长，此职位可能会继续支持获取和激活，并更深入地扩展到同店增长、生命周期、留存和重复支出。
在此职位中，您将：
- 在获取、激活、生命周期和早期留存方面执行增长实验。
- 构建电子邮件、产品内、着陆页、受众、信息和优惠测试，帮助SMB广告商实现首次支出和重复价值。
- 使用AI工具原型化营销资产，自动化工作流程，分析转化漏斗数据，生成创意变体，并构建内部增长系统。
- 与增长、产品、工程、数据科学和市场营销运营团队合作，将策略转化为已发布的实验和可衡量的学习成果。
- 支持注册、引导、活动创建、测量和广告商教育的改进。
- 维护实验文档、QA检查清单、学习成果和绩效汇报。
- 将模糊的增长想法转化为具体的测试、活动计划、可发布资产和明确的下一步行动。
- 帮助发现新的方式来转化、激活、留存和增长SMB广告商。
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About the Team
OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time.
We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform.
About the Role
We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time
This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend.
In This Role, You Will:
- Execute growth experiments across acquisition, activation, lifecycle, and early retention.
- Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
- Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
- Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
- Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
- Maintain experiment documentation, QA checklists, learnings, and performance readouts.
- Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
- Help identify new ways to convert, activate, retain, and grow SMB advertisers.
You Might Thrive in This Role If You:
- Have 4-7 years of experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
- Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
- Are comfortable working across ambiguous, fast-moving growth problems with incomplete information.
- Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
- Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
- Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging.
- Enjoy working across Marketing, Product, Engineering, Data Science, and Operations.
- Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
- Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
- Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads,, Reddit, Snap or similar.
- Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.