客户策略总监(远程加拿大)
Account Director, Client Strategy (Remote Canada)
### **关于Directive**
Directive Consulting 是一家领先的 B2B 营销机构,专注于那些重视关键指标的品牌。
拥有超过十年的专业经验,服务过 420 多个 B2B 品牌,我们凭借实际成果赢得了声誉。我们分为三个部门:绩效、传播和商务,所有部门都连接在一起以共享情报并为收入负责。这个体系涵盖从付费媒体和内容营销,到公关和付费社交,再到市场和生命周期营销的各个方面。将所有这些联系在一起的是我们的方法论 DiscoverabilityOS™,它将品牌与需求对齐,引导你的 ICP 在每个决策点选择你。
我们行动迅速。我们大胆思考。我们雇佣那些挑战现状、打造值得谈论的活动,并让大胆品牌无法忽视的人。如果你热爱性能,喜欢解决难题,并希望你的工作真正有意义,你会在这里找到归属感。
在 Directive,我们一直在展望未来,寻找擅长制定提升搜索可见性的策略、创作引人入胜的内容并为受众带来价值的专业人士。
随着我们持续增长,我们一直在寻找有远见的人,他们能在快节奏的环境中茁壮成长,痴迷于数据分析和故事讲述,并渴望在 B2B 技术和 SaaS 营销中留下自己的印记。
如果你准备好探索未来的机会,并成为一支重视创意、策略和结果的团队的一员,我们很期待与你联系!
### **职位概要**
**客户战略经理** 是 Directive 最重要和最复杂的客户关系组合的高级战略和商业负责人。
该职位位于**战略、增长和执行**的交汇点,是高价值客户组合中客户保留、扩展和客户体验的主要责任方。你将作为 VP 和 C 级高管的可信赖顾问,同时协调付费媒体、SEO、CRO、创意和 RevOps 团队,围绕统一的业务成果进行协作。
客户战略经理需要具备自主性、商业严谨性和高管气质,负责客户关系的整个生命周期,并直接影响 Directive 的净收入留存率。
### **主要职责**
- **负责战略客户关系:** 作为企业级和高增长客户的高级日常战略负责人,负责高管沟通
- **制定战略计划:** 与客户合作,制定长期战略计划,确保与客户目标一致,并推动业务增长
- **管理客户体验:** 确保客户在整个合作过程中获得卓越的体验,提高客户满意度和忠诚度
- **协调跨职能团队:** 协调多个内部团队(如付费媒体、SEO、CRO、创意和 RevOps)以实现统一的业务成果
- **推动客户增长:** 通过深入分析客户需求和市场趋势,识别增长机会并推动客户业务发展
- **维护客户关系:** 与客户保持密切联系,建立长期合作关系,促进客户续约和扩展
- **报告和分析:** 定期向客户和内部团队汇报进展,提供数据驱动的见解和建议
查看英文原文
### **About Directive**
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.
With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.
_We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in._
_At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences._
_As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing._
_If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!!_
### **Role Summary**
The **Account Director, Client Strategy** is the senior strategic and commercial owner of a portfolio of Directive’s most valuable and complex client relationships.
This role sits at the intersection of **strategy, growth, and execution**, serving as the primary point of accountability for retention, expansion, and client experience across a high-value portfolio. You’ll act as a trusted advisor to VP- and C-suite stakeholders, while aligning Paid Media, SEO, CRO, Creative, and RevOps teams around unified business outcomes.
Account Directors are expected to operate with autonomy, commercial rigor, and executive presence, owning the full lifecycle of the client relationship and directly influencing Directive’s Net Revenue Retention.
### **Key Responsibilities**
- **Own Strategic Client Relationships:** Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value.
- **Drive Retention & Expansion:** Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance.
- **Architect Cross-Channel Strategy:** Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting.
- **Commercial Ownership:** Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations.
- **Lead QBRs & Executive Storytelling:** Translate performance data into clear business narratives that connect marketing execution to revenue impact.
- **Cross-Functional Leadership:** Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence.
- **Risk & Escalation Management:** Proactively identify client risks and mitigate issues before escalation to executive leadership.
- **Team Leadership:** Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.
### **Success Metrics (KPIs)**
- Net Revenue Retention (NRR)
- Renewal Rate
- Customer Satisfaction (CSAT)
### **Who You Are**
#### **Experience & Background**
- 7–12 years of experience in agency or client services roles, with significant exposure to B2B SaaS or technology clients.
- Proven experience owning renewals, upsell, and cross-sell motions across a $2M+ portfolio.
- Strong fluency across Paid Media, SEO/Content, CRO, Creative, and RevOps, with the ability to connect execution to business outcomes.
- Experience partnering with VP-, CMO-, and CRO-level client stakeholders.
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
#### **Core Competencies**
- **Executive Communication:** Clear, confident communicator who can translate performance into business impact.
- **Commercial Acumen:** Comfortable owning forecasts, margins, scope, and renewal economics.
- **Strategic Operator:** Able to set direction while maintaining operational discipline.
- **Cross-Functional Leadership:** Influences without direct authority and aligns diverse teams around shared goals.
- **Growth Mindset:** Continuously seeks better ways to drive client and portfolio performance.
#### **Cultural Fit & Traits**
- **Trusted Advisor Mentality:** Builds durable client relationships grounded in integrity and impact.
- **Client-Obsessed:** Prioritizes client outcomes and long-term partnership value.
- **Collaborative:** Works seamlessly across teams and disciplines.
- **Resilient & Adaptable:** Thrives in a fast-paced, high-accountability environment.
- **Directive DNA:** Operates with precision, ownership, and a bias toward action.
**What We Offer:**
Compensation for this role includes a competitive base salary
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴 Annual Company-wide Retreat
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.