高级营销分析师
Senior Marketing Analyst
我们是谁
在 Twilio，我们正在塑造通信的未来，所有工作都可以从家里的舒适环境中完成。我们为数十万家企业提供创新解决方案，并赋能全球数百万开发者，打造个性化的客户体验。
我们致力于远程优先的工作方式，拥有强烈的连接感和全球包容文化，这意味着无论你身处何地，你都是一个充满活力的团队中的一员，每天都在创造全球影响力。随着我们继续革新世界互动的方式，我们不断学习新技能和经验，让工作真正令人满意。你的职业发展掌握在你自己手中。
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招聘与我们的工作方式
我们使用人工智能（AI）来帮助提高招聘效率。但请注意，每个招聘决定都由真实的 Twilions 做出！
此外，虽然我们是一家远程优先的公司，但你可能会被要求临时到现场参加团队聚会、部门会议或客户会议。
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在 Twilio 看见自己
加入我们，成为 Twilio 下一位高级市场营销分析师。
职位简介
我们正在招聘一名高级市场营销分析师，加入我们的全球市场营销分析团队，与我们的区域分析业务合作伙伴（EMEA 和 APJ）并肩工作。该职位将帮助为我们的国际市场营销团队提供洞察力。你将负责 B2B 和 B2C 流程中的分析工作，深入研究推动全球开发者使用和喜爱 Twilio 产品的营销引擎，并为我们的销售团队揭示高潜力机会。你将加入一个高度可见的分析团队，作为区域市场营销副总裁的可信顾问。你将与市场营销、产品、销售和财务部门的优秀人才合作。这是一个真正的横向角色，也是建立强大关系的绝佳机会！
职责
在这个职位上，你将：
- 分析与洞察：深入分析 EMEA 地区的市场营销绩效数据，识别趋势、成功之处以及改进领域。你的分析将成为我们战略市场营销决策的核心，使我们能够更加聚焦并优化我们的方法。
- 战略指导：向市场营销副总裁和更广泛的市场营销团队提供基于证据的建议。你的洞察将影响我们的市场营销策略调整，确保它们与我们的区域收入目标和更广泛的公司目标保持一致。
- 跨职能协作：
查看英文原文
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
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Hiring and how we work
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.
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See yourself at Twilio
Join the team as Twilio’s next Senior Marketing Analyst.
About the job
We're hiring a Senior Marketing Analyst to join our global marketing analytics team, sitting alongside our regional analytics business partners (EMEA and APJ). This position is needed to help fuel insights to our International Marketing teams. You will be responsible for analytics across our B2B and B2C funnels, diving into our Marketing engine that powers developers across the world who use and love Twilio products, as well as surfacing high potential opportunities for our Sales teams. You will be part of a highly visible Analytics team that serves as the trusted advisor to our regional VPs of Marketing. You will get to work with great minds across Marketing, Product, Sales, and Finance. A truly horizontal role and opportunity to build strong relationships!
Responsibilities
In this role, you’ll:
- Analysis & Insight: Dive deep into marketing performance data across the EMEA region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
- Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.
- Cross-functional Collaboration: Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.
- Innovation & Optimisation: Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.
- Reporting & Communication: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
- At least 5 years of analytical experience with fluency in analytics tools (e.g. Python, Looker, SQL, Tableau)
- 3+ years of experience leveraging data to uncover insights, and communicating to leadership teams to influence business strategy
- A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
- Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
Desired:
- Prior direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM/data science team.
- Prior experience in B2B marketing analytics, consulting, or an agency environment.
- Experience working across multiple regions or in a global, matrixed organization.
Location
This role will be remote, and based in India (Karnataka, Telangana, Tamil Nadu, Maharashtra, Delhi).
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
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Stay alert to recruitment fraud
We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps.
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Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.