CRM 自动化经理
CRM Automation Manager
作为我们持续增长的一部分，Neo Group正在代表我们的本地合作伙伴进行招聘，借助我们在10多个国家的1400多名专业人才网络。我们致力于提供创新的数据驱动解决方案，赋能客户，并在动态协作的工作环境中促进职业成长。
我们正在寻找一位CRM自动化经理加入我们的CRM团队。
职位概述
作为CRM自动化经理，您将设计并优化整个客户生命周期中的自动化沟通流程。您将在电子邮件、推送通知、短信和应用内渠道上创建相关且及时的客户沟通。您将使用A/B测试、活动分析和客户行为数据来提高转化率和留存率，识别增长机会，并开发新的自动化CRM流程。
职责
- 自动化流程：设计、构建和优化客户生命周期各个阶段（从注册到流失预防和重新激活）的自动化沟通流程。
- 上手流程：在电子邮件、推送通知、短信和应用内渠道上开发上手和欢迎流程。
- 重新激活：为客户生命周期的不同阶段创建和管理重新激活活动和自动化流程。
- A/B测试：运行A/B测试以提高漏斗转化率和重新激活表现。
- 分析与报告：分析活动结果，建立仪表盘，并自动化报告和触发逻辑。
- 洞察与增长：分析客户行为和转化数据，识别洞察，制定增长假设，并提升CRM表现。
要求
- 经验：2年以上CRM自动化或营销自动化经验。
- CRM自动化：具备基于触发器的生命周期活动经验，包括欢迎流程、存款转化、流失预防和重新激活。
- 自动化系统：对事件驱动逻辑、客户分群和CRM自动化平台（如Smartico、FastTrack、Customer.io、Optimove或类似工具）有深入理解。
- 分析能力：具备强大的分析能力，并有使用Looker、Tableau或类似BI工具的实际经验。
- 跨职能协作：能够与产品、分析、内容和设计团队紧密合作，协调并交付CRM活动。
福利
- 远程工作机会。
- 灵活的工作时间。
- 有趣的产品。
- 学习机会。
- 职业发展机会。
查看英文原文
As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.
We are on the lookout for a CRM Automation Manager to join our CRM Team.
Role overview
As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.
Responsibilities
- Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
Requirements
- Experience: 2+ years of experience in CRM automation or marketing automation.
- CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
- Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
- Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
- Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.
Benefits
- Remote work opportunity.
- Flexible working schedule.
- Interesting product.
- Learning opportunities.
- Career growth prospects.
Originally posted on Himalayas