高级营销负责人
Senior Marketing Leader
我们正在寻找一位具有商业思维的高级市场营销负责人,负责制定并执行企业及SaaS增长战略中的营销工作。该职位将领导市场定位、需求生成和上市执行,重点在于基于客户群的营销、内容营销,并与销售团队紧密配合。理想的候选人兼具战略思维与实际执行能力,拥有网络安全或类似复杂B2B技术环境的经验,并能在快速发展的组织中建立营销能力。
主要职责
· 领导企业及SaaS产品线的营销策略及日常执行。
· 识别、协调、测试并应用AI工具和方法,以提升营销效率、活动执行、内容开发和客户洞察。
· 为目标客户群体制定清晰的产品和解决方案定位、信息传递及价值主张。
· 与销售团队密切合作,设计并执行针对企业客户的基于客户群的营销计划。
· 主导吸引潜在客户并支持高效客户获取的需求生成和内容营销活动。
· 将上市优先事项转化为支持新业务增长和现有客户扩展的活动、内容和计划。
· 与销售和关键客户管理团队紧密合作,提高在线索生成、转化、留存、交叉销售和升级销售方面的协同。
· 管理和发展小型营销团队,在支持能力建设的同时保持高标准的执行。
· 在快速变化的组织中为营销活动带来结构、重点和优先级。
· 利用数据、市场洞察和客户反馈优化信息传递、活动和渠道表现。
· 帮助公司在从小型运营向更成熟组织发展过程中加强营销方法。
候选人背景
你是一位高级B2B营销人员,既能制定方向,也能亲自完成工作。你可能曾在资源有限、优先级快速变化的科技公司工作过,成功依赖于务实、灵活和注重执行的能力。你理解营销如何支持企业销售,同时也能推动轻量级的SaaS模式,并且知道如何与商业团队中的强势人物有效合作。
经验与技能
查看英文原文
We are seeking a commercially minded Senior Marketing Leader to shape and execute marketing across our enterprise and SaaS growth agenda. This role will lead positioning, demand generation and go-to-market execution, with a strong emphasis on account-based marketing, inbound marketing and close alignment with sales. The ideal candidate combines strategic thinking with hands-on delivery, brings experience in cybersecurity or a similarly complex B2B technology environment, and is comfortable building marketing capability in a scaling organisation.
Key Responsibilities
· Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings.
· Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation.
· Develop clear product and solution positioning, messaging and value propositions for target customer segments.
· Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales.
· Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition.
· Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts.
· Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity.
· Manage and develop a small marketing team, supporting capability building while maintaining high execution standards.
· Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation.
· Use data, market insight and customer feedback to refine messaging, campaigns and channel performance.
· Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation.
Candidate Profile
You are a senior B2B marketer who is as comfortable shaping direction as you are delivering work yourself. You have likely operated in a scaling technology business where resources are limited, priorities shift quickly and success depends on being practical, adaptable and execution-focused. You understand how marketing can support enterprise sales while also enabling a lighter-touch SaaS motion, and you know how to work effectively with strong personalities across commercial teams.
Experience and Skills
· Significant senior marketing experience in B2B technology, ideally within cybersecurity, end user computing or a related complex solution environment.
· Strong experience in account-based marketing, enterprise marketing and inbound marketing.
· Proven ability to create positioning and messaging that supports pipeline generation and commercial growth.
· Experience executing campaigns as well as leading people; this is not a role for someone who only wants to direct from a distance.
· Track record of working effectively with sales teams and supporting joined-up go-to-market execution.
· Proven experience with managing, coaching and developing team members in a scaling company.
· Commercial understanding of the customer journey, including acquisition, implementation, retention, cross-sell and upsell.
· Curiosity about AI and emerging technologies, with a willingness to explore how they can improve marketing effectiveness and ways of working.
· Strong grasp of metrics, marketing performance and practical decision-making based on evidence.
· Excellent communication skills, sound judgement and the confidence to handle challenging conversations constructively.
Ways of Working
· Hands-on, practical and willing to execute as well as lead.
· Comfortable operating in ambiguity and helping shape the role as business needs evolve.
· Able to grow with the organisation and contribute at different stages of maturity.
· Collaborative in style, with a strong bias toward alignment across marketing, sales and account management.
· Customer-focused, commercially aware and motivated by creating measurable growth impact.
· Security First at the forefront of what we do
· Comfortable in a fully remote environment.
Success Measures
· Improved quality and volume of qualified pipeline generated through marketing.
· Clearer product and solution positioning across enterprise and SaaS propositions.
· Stronger alignment between marketing, sales and account management.
· More effective campaign execution and measurable improvement in demand generation performance.
· Growth in marketing capability and team effectiveness over time.
Benefits
- Competitive salary, performance-based bonus , and company pension scheme.
- Fully remote working, with flexibility and autonomy in how you manage your week.
- Generous annual leave and a strong focus on sustainable workload.
- High-impact role with direct exposure to senior leadership and commercial decision-making.
- Opportunity to shape marketing strategy across enterprise and SaaS in a scaling business.
- Support for professional development, including learning in AI-enabled marketing and modern go-to-market practices.
- Collaborative, international team environment with real ownership and accountability.
- Work on meaningful challenges in a security-first technology company serving global clients.
Please note we do not require the assistance of third party agencies, thank you for your understanding
Originally posted on Himalayas