市场数据科学家
Marketing Data Scientist
加入Vonage,帮助我们为全球企业创新云通信!
为什么这个职位很重要:
我们正在寻找一位数据科学家来负责我们的需求和收入智能能力。你将处于市场营销策略与商业成果的交汇点,构建预测模型和分析框架,让我们在增长到来之前就了解其来源。你的工作将直接影响我们如何触达正确的受众、在正确的渠道上投资以及加速销售线索——将营销活动转化为可衡量的、前瞻性的收入引擎。
你的主要职责:
- 分析营销投入、渠道表现与收入结果之间的关系,将支出与增长联系起来
- 设计并维护报告视图和自助分析资产,供内部利益相关者和营销合作伙伴使用;使模型输出和绩效数据在各团队中易于访问、一致且可操作
- 通过数据建模识别高价值的市场细分和受众,以指导我们竞争的方式和地点
- 开发个性化模型和框架,实现跨渠道的定制客户体验,从动态内容和优惠到下一步行动建议
- 与市场营销和销售团队合作,定义预测方法,并将模型嵌入到运营流程中
- 将复杂的模型输出转化为清晰、可操作的叙述,推动高管层面的战略决策
- 参与Snowflake中AI就绪的数据结构开发,包括干净的特征表、评分输出和受众细分,这些作为营销自动化和AI驱动决策的可靠输入
你需要具备:
- 对完整的B2B收入漏斗有深入理解——从认知和需求生成到销售线索再到成交收入——以及数据在其中的流动方式
- 强烈的商业敏锐度,能够将预测模型的输出与战略市场营销和收入决策联系起来
- 能够通过数据驱动的故事影响RevOps、销售和市场营销的利益相关者
- 对预测有严谨而务实的方法——知道何时需要构建复杂的模型,何时一个结构良好的回归分析就足够
- 一位积极主动的自我驱使者,能够在快速变化、以商业为导向的环境中工作
- 熟练使用AI工具和基于LLM的工作流程——能够利用AI加速分析
查看英文原文
Join Vonage and help us innovate cloud communications for businesses worldwide!
Why this role matters:
We are looking for a Data Scientist to own our demand and revenue intelligence capabilities. You will sit at the intersection of marketing strategy and commercial outcomes, building the predictive models and analytical frameworks that tell us where growth is coming from before it arrives. Your work will directly shape how we reach the right audiences, invest in the right channels, and accelerate pipeline - turning marketing activity into a measurable, forward-looking revenue engine.
Your key responsibilities:
- Analyze and model the relationship between marketing investment, channel performance, and revenue outcomes, connecting spend to growth
- Design and maintain reporting views and self-serve analytics assets for internal stakeholders and marketing partners; making model outputs and performance data accessible, consistent, and actionable across teams
- Identify high-value market segments and audiences through data modeling to inform how and where we compete
- Develop personalization models and frameworks that enable tailored customer experiences across channels, from dynamic content and offers to next-best-action recommendations
- Collaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflows
- Translate complex model outputs into clear, actionable narratives that drive strategic decisions at the executive level
- Contribute to the development of AI-ready data structures in Snowflake, including clean feature tables, scoring outputs, and audience segments that serve as reliable inputs for marketing automation and AI-driven decisioning
What you'll bring:
- Strong understanding of the full B2B revenue funnel - from awareness and demand generation through pipeline to closed revenue - and how data flows across it
- Strong business acumen with the ability to connect predictive model outputs to strategic marketing and revenue decisions
- The ability to influence RevOps, Sales, and Marketing stakeholders through data-led storytelling
- A rigorous yet pragmatic approach to forecasting - knowing when to build a sophisticated model and when a well-structured regression is enough
- A proven self-starter comfortable operating in fast-moving, commercially-driven environments
- A working fluency with AI tools and LLM-based workflows — able to leverage AI to accelerate analysis, prototype models, and operate effectively in an AI-first data environment
Required:
- 8 years of experience in Data Science, Revenue Analytics, or a related field
- Salesforce data experience: proven hands-on experience with Salesforce data across the full object model (Leads, Contacts, Accounts, Opportunities, Campaigns), and a deep understanding of how marketing and sales data interconnects within Salesforce
- Snowflake data warehouse experience: demonstrated experience querying, modeling, and working with data in Snowflake, including SQL-based data modeling and working with structured analytical data sets
- Experience modeling pipeline generation, conversion rates, and revenue velocity across the full funnel
Tools & Technologies:
- Salesforce - full object model (Leads, Contacts, Accounts, Opportunities, Campaigns), SOQL, Salesforce administration, Salesforce Einstein Analytics / Tableau CRM
- Python - scikit-learn, statsmodels, Prophet, pandas, NumPy for forecasting and modeling
- SQL - advanced querying across CRM and marketing data sources
- Data Visualization - Tableau, Power BI, Salesforce-native dashboarding
- Marketing Automation Platforms - Marketo, HubSpot, or Pardot (data structure familiarity)
- Cloud Data Platforms - Snowflake, AWS, GCP, or Azure for data extraction and model deployment
- Version Control - Git/GitHub or GitLab
- Spreadsheet & Presentation Tools - Excel, Google Sheets for stakeholder-facing outputs
What we consider a plus:
- Experience with customer lifetime value (LTV) modeling and churn prediction
- Familiarity with marketing automation platforms and how they feed into Salesforce (e.g., Marketo, HubSpot)
- Experience with lead-to-revenue funnel analytics in a B2B SaaS environment
- Working knowledge of digital marketing platforms and their underlying data structures
- Advanced degree (Master's or PhD) in a quantitative field such as Statistics, Economics, or Computer Science
#LI-JS3
Disclaimer: The posted range represents the good faith salary for this role at the time of posting. Final compensation is determined by factors including (but not limited to) geographic location, relevant experience, specific skill sets, and internal equity.
There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.
To learn how we process your personal data during the recruitment process, please refer to our Privacy Notice.
Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.