市场营销技术与运营负责人
Marketing Technology & Operations Lead
关于 Baseten
Baseten 为全球最具活力的 AI 公司提供关键推理支持，例如 Cursor、Notion、OpenEvidence、Abridge、Clay、Gamma 和 Writer。通过结合应用 AI 研究、灵活的基础架构和无缝的开发者工具，我们使处于 AI 前沿的公司能够将前沿模型投入生产。我们正在快速成长，并最近完成了 1.5 亿美元的 F 轮融资 https://www.baseten.co/blog/announcing-our-series-f/，由 Altimeter Capital、Conviction Partners 和 Spark Capital 领投。加入我们，帮助构建工程师们用来发布 AI 产品的平台。
职位描述
我们正在寻找一位营销运营经理，能够负责并强化 Baseten 营销引擎的系统层。
Baseten 的营销正在快速扩展——更多的支出、更多的活动、更多的模型发布、更多的潜在客户。其底层系统（我们的 ESP、CRM、表单、跟踪、路由、警报）需要一个负责人，将其视为不能宕机的生产基础设施。当系统出现故障时，会耗费时间、销售线索，并破坏对数据的信任。这个职位的存在就是为了防止这种情况发生。
你将同时为未来构建系统，并重新思考在代理时代我们的技术栈假设。这是一项进攻性策略，为团队其他成员提供杠杆作用和超能力，以实现我们雄心勃勃的目标。这不是 IT 或服务岗位。这是营销团队的核心成员，通过技术实现成果。
职责
- 全面负责营销技术栈：广告平台、邮件系统、跟踪、像素、表单、连接器。
- 在潜在客户获取方面建立纵深防御：垃圾/机器人保护、速率限制、邮件/域名验证、同步门控——以及在异常影响销售或管理层仪表盘之前捕获它们的警报机制。
- 强制执行数据完整性：UTM 治理、活动成员资格、生命周期阶段、潜在客户评分和路由逻辑、字段级卫生、标准指标定义。
- 与开发机构合作，对网络请求流程进行标准化：结构化需求文档、工单、SLA 和上线日操作手册，而不是随意的 Slack 线程。
- 标准化营销运营工作的请求接收流程——分类、优先级排序、自动化重复问题，而不是永远手动处理。
- 与 RevOps、数据和销售合作，填补收入数据泄露的工作流程缺口（项目跟踪、仅通过 Slack 的审批、联系人与机会数据）。
- 根据需求构建或实施定制解决方案，无论是全新的还是现有的。
查看英文原文
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.
THE ROLE
We're looking for a Marketing Operations Manager who can own and harden the systems layer of Baseten's Marketing engine.
Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break.
You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes.
RESPONSIBILITIES
- Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
- Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
- Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
- Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
- Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
- Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
- Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
- Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.
REQUIREMENTS
- 6+ years in marketing operations at a B2B SaaS or developer-tooling company
- Deep, hands-on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
- Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else's
- Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
- Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
- Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
- Familiarity with email infrastructure and deliverability
- Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
- Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
- Moves fast without breaking the data; documents everything
BENEFITS
- Competitive compensation, including meaningful equity
- (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).