思想领袖联络主任 - 脑瘤(西北)(远程,美国)
Assoc Dir, Thought Leader Liaison- Brain Tumor (Northwest) (Remote, US)
关于Servier
Servier在美国是一家总部位于波士顿的处于商业阶段的生物制药公司,由Servier集团于2018年创立。作为一家私营企业,Servier能够专注于推进前沿科学,解决未被满足的治疗领域,并将患者作为每项战略决策的核心。
职位概述
高级经理,思想领袖联络负责与思想领袖互动,并开展和执行同行交流项目。为确保与品牌战略计划保持一致,该职位需要与多个跨职能内部团队(包括品牌营销、患者办公室、医学部、市场部以及第三方代理合作伙伴)进行最佳协作。该职位向思想领袖联络经理汇报,并提供与区域思想领袖互动、整合他们的见解,并通过信息收集项目和同行教育项目影响品牌战略的机会。
主要职责
- 识别、建档、发展并建立与医生关键意见领袖(KOL)的商业关系
- 代表并确保KOL意见在品牌战略制定中的整合,通过深入的见解推动品牌知名度和表现
- 管理在指定重要会议和协会中KOL的活动和联系,包括参加本地、区域和全国性会议,其中可能有KOL的演讲和互动
- 持续应用对地区和国家差异的理解,评估关键营销策略的效果,并向领导层提出战略建议以优化品牌
- 在理解Servier产品疾病状态及竞争对手产品市场格局方面发挥关键作用,以确保最优的客户互动
- 高效、合规且有效地领导和管理多个项目,以交付高质量成果
- 培养和管理与第三方代理合作伙伴的关系,以支持现场项目的开发和执行
- 领导开发和执行以商业为导向的顾问委员会及其他第三方信息收集策略
- 开发和管理一个合规且行业领先的同行对同行(P2P)教育平台,以确保与品牌战略和营销目标一致的客户群体的最优覆盖范围和频率
- 负责演讲者库供应商管理,涵盖疾病领域
查看英文原文
About Servier
Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.
Role Summary
The Associate Director, Thought Leader Liaison is responsible for engaging with thought leaders, and the development and execution of peer-to-peer initiatives. To ensure alignment with strategic brand plans, this role requires optimal collaboration with multiple cross-functional internal teams, including Brand Marketing, Patient Office, Medical, Commercial, and third-party agency partners. This role reports to the Director, Thought Leader Liaison and provides the opportunity to engage with regional thought leaders, integrate their insights, and impact brand strategy through insight gathering initiatives and peer to peer educational programming.
Primary Responsibilities
- Identify, profile, develop and foster commercial relationships with physician key opinion thought leaders (KOLs)
- Represent and ensure consolidation of KOL input in the development of brand strategy by providing in-depth insights to ultimately drive brand awareness and performance
- Manage KOL activities and contacts at identified key congresses and societies by attending local, regional, and national conferences where KOL presentations and engagements may occur
- Continually applies knowledge and learnings of regional and national nuances to assess the effectiveness of key marketing tactics, making strategic recommendations to leadership for brand optimization
- Play a key role in enabling the understanding of disease state of Servier products as well as the market landscape of competitor products to ensure optimal customer engagement
- Lead and manage multiple projects compliantly, efficiently, and effectively to deliver high-quality output
- Cultivate and manage relationships with third-party agency partners in the development and execution of field-based initiatives
- Lead the development and execution of commercial-led advisory boards and other third-party insight gathering tactics
- Develop and manage a compliant and industry leading peer-to-peer (P2P) education platform to ensure optimal reach and frequency to identified customer base that is aligned with brand strategy and marketing
- Speaker bureau vendor management across disease portfolio
- Coordination and execution of speaker bureau training and coaching
- Lead partnerships with field leadership in assigned geography to optimize implementation of field-based commercial initiatives
- Effective collaboration with internal cross-functional partners including leadership, brand, sales, compliance, legal, finance, market research, medical affairs, training, and IT
Job Description
Candidate Profile
Education and Required Skills
- Bachelor’s degree in marketing, business, management consulting, or other field related experience
- Minimum of 7 years of work experience in marketing or related functions
- Experience with thought leader engagement, advisory boards and speaker bureau management strongly preferred
- Demonstrates project management skills
- Ability to manage multiple and evolving priorities in a fast-paced environment
- Ability to effectively plan and manage both at the strategic and tactical levels
- Sales experience strongly preferred
- Hematology/Oncology experience required
- Experience working with vendors and/or managing projects via a third party is strongly preferred
- Demonstrated ability to work collaboratively and effectively with a wide range of people and functions
- Excellent communication and influencing skills
Travel and Location
- Able to travel for meetings, conferences and KOL engagements
- Up to 70% travel may be required
- Candidates live in and be able to cover geography including Washington, Oregon, Nevada, Utah, through Missouri, Iowa, and Minnesota.
Servier’s Commitment
Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary Range
The salary range for this role is $190-$225k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.
Originally posted on Himalayas