产品市场经理，预测市场
Product Marketing Manager, Prediction Markets
正在寻找职业生涯中最有影响力的工作？在Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是将你推向认知极限的地方。如果你准备好与那些不愿满足于“足够好”的人一起塑造金融的未来，那你就在正确的地方。Coinbase是一家以远程办公为主导的公司，但并非仅限于远程办公。你将每季度参加一次高强度的线下工作会，称为“冲刺”。了解更多关于在Coinbase工作的信息。
预测市场是交易领域增长最快的领域之一，为交易者提供了一种将自己的信念押注在体育、政治和文化上的方式。它们可以成为强大的真相信号，因为交易者有财务动机去正确判断，而且没有第三方设定带有内置优势的赔率。作为Consumer & Business团队的产品营销经理，你将支持预测市场团队，推动Coinbase预测市场产品的知名度和采用率。
你将负责：
- 通过深入研究预测市场生态系统，了解哪些用户群体在哪些类型的预测市场（如体育、政治/经济、文化等）中进行交易，从而掌握客户的声音。
- 制定针对持续新闻和重大事件（例如体育赛事、选举）的增长策略和战术，通过社交、电子邮件/推送通知、影响者、付费广告、活动和激励措施等渠道进行创意构思、优化和执行。
- 主导产品和功能发布（如组合投注）的上市策略，从规划到执行。
- 对产品营销计划的绩效进行衡量和报告，以指导持续的战略调整。
- 思考预测市场的未来，以及Coinbase如何利用它们更好地预测结果并提高这些预测的知名度。
所需技能和经验：
- 在交易/加密货币或FinTech领域有5年以上市场营销经验。
- 有成功构思和实施产品增长策略的经验，并能与产品团队紧密合作。
- 有成功创建客户细分和洞察的经验。
- 具备高级的定量和推理能力，能够区分信号和噪音，并做出数据驱动的决策。
- 有跨多个团队有效协作的能力，以推动上市策略。
查看英文原文
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product.
What you'll do:
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.
Required Skills and Experience:
- 5+ years of marketing experience within the trading/crypto or FinTech space.
- Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Preference for experience in prediction markets, sports, or gaming.
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Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$140,080—$164,800 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.