Ghost Gear传播策略师
Ghost Gear Communications Strategist
职位名称：
Ghost Gear 传播策略师
部门/项目：
战略传播
汇报对象：
战略传播副总裁
职位类型：
两年期合同，兼职（每周20小时）
工作地点：
AK、CA、DC、FL、MD、OR、TX、VA、WA、WV
关于海洋保护组织
海洋保护组织自50多年前成立以来，一直为海洋及其依赖者提供有效且基于证据的解决方案。如今，我们继续通过科学、人和政策的结合，保护海洋免受其面临的最大挑战：气候变化、塑料污染和生物多样性丧失。我们是一家总部位于华盛顿特区的501(C)3非营利组织，通过全面而清晰的海洋保护方法，激励全球合作伙伴、倡导者和支持者网络。我们共同努力，确保海洋健康，让地球繁荣发展，永远如此。
职位概述
Ghost Gear 传播策略师将制定并开始实施传播策略，以推进海洋保护组织在Ghost Gear（丢失、被遗弃或废弃的渔具）方面的工作，这些渔具是每磅对海洋生物最致命的垃圾形式。
该策略师将在未来一年内抓住机会，推进我们在这一关键问题上的保护工作，开发Ghost Gear传播的基础材料和内容，并为未来五到十年内扩大海洋保护组织在Ghost Gear方面的公众影响力奠定基础。该策略师还将制定品牌指南，以确保海洋保护组织与全球Ghost Gear倡议（GGGI）保持一致，GGGI是由海洋保护组织召集的全球联盟，汇集了行业、非政府组织和政府。
该策略师将向战略传播副总裁汇报，并与海洋保护组织的Ghost Gear项目团队和战略传播部门紧密合作。
主要职责
- 理解Ghost Gear问题以及海洋保护组织在此领域的工作。
- 开发Ghost Gear的基础材料和内容，包括：
- 关于Ghost Gear的核心信息
- 格式化的两页简介
- 针对社交媒体优化的视频
- 永久性的社交媒体帖子/图形
- 介绍不同类型的Ghost Gear的幻灯片解释
- 解释Ghost Gear如何进入我们海洋的视频（它如何旅行，如何影响动物等）
- 关于特定地点的视频
- 媒体名单 / 核心发言人 / 媒体提案
- 开发传播
查看英文原文
POSITION TITLE:
Ghost Gear Communications Strategist
DEPARTMENT/PROGRAM:
Strategic Communications
REPORTS TO:
Vice President, Strategic Communications
STATUS:
Two-year Contract, Part-time (20 hours per week)
LOCATION:
AK, CA, DC, FL, MD, OR, TX, VA, WA, WV
ABOUT OCEAN CONSERVANCY
For more than 50 years, Ocean Conservancy has delivered effective, evidence-based solutions for the ocean and all who depend on it. Today, we continue to unite science, people and policy to protect our ocean from the greatest challenges it faces: climate change, plastic pollution and biodiversity loss. We are a 501(C)3 headquartered in Washington, D.C. that inspires a worldwide network of partners, advocates and supporters through our comprehensive and clear-eyed approach to ocean conservation. Together, we are securing a healthy ocean and a thriving planet, forever and for everyone.
POSITION SUMMARY
The Ghost Gear Communications Strategist will develop and begin implementing a communications strategy to advance Ocean Conservancy’s work on ghost gear (lost, abandoned or discarded fishing gear) which is pound for pound the deadliest form of debris to marine life.
The Strategist will seize opportunities over the next year to advance our conservation work on this critical issue, develop foundational materials and content for ghost gear communications and lay the groundwork to grow Ocean Conservancy’s public footprint on ghost gear over the next five to ten years. The Strategist will also develop a brand guide to ensure alignment between Ocean Conservancy and the Global Ghost Gear Initiative (GGGI), a global alliance convened by Ocean Conservancy that brings together industry, NGOs and governments.
The Strategist will report to the Vice President, Strategic Communications and work in close partnership with both the ghost gear program team and the strategic communications department at Ocean Conservancy.
PRIMARY RESPONSIBILITIES
- Develop an understanding of the issue of ghost gear and Ocean Conservancy’s work in this area.
- Develop foundational materials and content for ghost gear, including:
- Core messaging on ghost gear
- Formatted two-pager
- Video optimized for social media
- Evergreen social media posts/graphics
- Carousel explainer on types of ghost gear
- Video explainers on how ghost gear ends up in our ocean (where it travels, how it impacts animals, etc.)
- Videos on specific locations
- Media list / core spokespeople / media pitch
- Develop communications/branding strategy for ghost gear, which should include:
- Goals, key audiences, tactics
- Plan for how we’ll use GGGI social media channels
- Intersection with Protect Where We Play, our initiative to mobilize the sports and entertainment industry to protect our ocean
- Opportunities we’ll capitalize on in the next two years, including the Our Ocean conference and report launches
- Five- and ten-year ghost gear opportunities and communications framing
- Develop brand guide for Ocean Conservancy/GGGI to ensure alignment in all comms
- Three public communications moments executed (e.g. launch of new research)
SKILLS/QUALIFICATIONS/EXPERIENCE
- Minimum 5 years of experience in digital or communications strategy, with a proven track record of developing and launching new communications campaigns and initiatives.
- Proven ability to produce compelling content across formats: social, long-form, video scripts, email and campaign copy.
- Strong writing and editing skills with the ability to adapt voice and tone across audiences and channels.
- Proven track record of securing media coverage.
- Nonprofit experience a plus.
- Ability to travel occasionally.
EDUCATION/TRAINING
Bachelor’s degree in Communications or related field preferred.
COMPENSATION
Ocean Conservancy is committed to fair pay practices and posts expected salary ranges for each of its positions. Compensation will be commensurate with the candidate’s specialty skills, years of experience, location, and unique background. The expected pay range for this role is $90 to $100 hourly. We would welcome the opportunity to connect with potential candidates whose salary requirements may be outside of the expected range.
TO APPLY
If you think you’d be a great fit for the job and are interested in joining Ocean Conservancy’s team, please apply here. Please include a resume and cover letter in one file on your application.
HYBRID WORK ENVIRONMENT
Ocean Conservancy embraces a hybrid work environment, which allows our staff the flexibility to work virtually and in-person while building strong connections across the institution.
EQUAL OPPORTUNITY EMPLOYER
Ocean Conservancy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
We encourage applicants who have a diverse level and range of relevant skills and experiences to apply. A 100% match is not required. We want to support employees’ career growth and in return, our employees help Ocean Conservancy grow into a stronger, more inclusive institution.
Originally posted on Himalayas