需求中心外呼销售专员
Demand Center Outbound Sales Specialist
Cetera Financial Group (CFG) 正在寻找一名需求中心外呼销售专员,该职位将在通过识别和评估新业务机会来推动收入增长方面发挥关键作用。您的主要职责是通过外呼开拓工作生成并培养潜在客户,与有意向的财务顾问进行沟通,并在将他们转交给销售团队之前进行评估。您将是许多有意向顾问的第一联系人,代表我们的公司,并为成功客户关系奠定基础。这是一份远程岗位。
您将负责:
- 销售管道中识别和创造高价值机会的驱动力,以及与高价值目标账户建立关系的第一道防线。
- 采用“咨询式”/“需求导向”的销售方式;花时间了解潜在客户的业务、他们的目标、宗旨和挑战,然后再推荐解决方案。外呼开拓活动包括冷电话、电子邮件和社交媒体推广,以在目标市场中识别潜在客户。
- 开发、教育、评估和发展目标账户及来电客户,以创建可销售的潜在客户和机会。
- 快速将潜在客户转至合适的渠道/同事,协助解决问题并创造价值。
- 培养并为信息不足的潜在客户提供感兴趣领域的教育,推销价值主张。
- 使用潜在客户生成工具、数据库和在线资源来建立和维护合格的潜在客户管道。
- 研究目标账户,识别决策者,激发兴趣,并发展账户以激发需求。
- 与潜在客户互动以了解他们的业务需求、挑战和优先事项。
- 进行全面的评估,确定潜在客户的需求与我们公司产品之间的匹配度。
- 在 CRM 软件或其他销售工具中准确且全面地记录所有潜在客户互动、活动和结果。
- 与市场团队紧密合作,开展并协助执行潜在客户生成活动并跟进潜在客户。
- 及时且持续地跟进潜在客户,通过相关且吸引人的内容继续培养他们对 Cetera 的兴趣。
- 开展外呼活动,确保跨渠道/地区建立平衡的潜在客户管道。
- 提供闭环反馈
查看英文原文
Cetera Financial Group (CFG) is seeking a Demand Center Outbound Sales Specialist who will play a crucial role in driving revenue growth by identifying and qualifying new business opportunities. Your primary responsibility will be to generate, and nurture leads through outbound prospecting efforts, engaging with prospective Financial Advisors, and qualifying them before passing them on to the sales team. You will be the first point of contact for many prospective advisors, representing our company and laying the foundation for successful client relationships. This is a Remote role.
What You'll Do:
- The driving force for identifying and creating high-value opportunities in the sales pipeline and the first line of relationship development with prospective high-value accounts.
- Deliver a “consultative”/” need-based” approach to selling; taking time to understand the prospect’s business, their goals, objectives, and challenges before recommending a solution. Outbound prospecting activities would include cold calling, emailing, and social media outreach to identify potential clients within target markets.
- Prospect, educate, qualify, and develop Target Accounts and inbound leads to create sales-ready leads and opportunities.
- Quickly route prospects to appropriate channels/colleagues to assist in solving problems and driving value.
- Cultivates & provides education on areas of interest for under-informed prospects and sell-in value propositions.
- Utilize lead generation tools, databases, and online resources to build and maintain a pipeline of qualified leads.
- Researching target accounts, identifying decision-makers, generating interest, and developing accounts to stimulate need.
- Engage with leads to understand their business needs, challenges, and priorities.
- Conduct thorough qualification assessments to determine the fit between the prospect's requirements and our company's offerings.
- Document all prospect interactions, activities, and outcomes accurately and comprehensively in CRM software or other sales tools.
- Work closely with the Marketing team to run and assist in performing lead generation campaigns and follow-up on leads.
- Follow up with leads in a timely and persistent manner, continuing to nurture them with relevant & engaging content to retain an interest in Cetera.
- Run outbound campaigns to ensure a balanced pipeline built across channels/territories
- Providing closed-loop feedback to the Demand Center organization to ensure continuous process optimizations.
- Continuously learn about industry trends, market developments, and competitor strategies.
What You Need to Have:
- High School Diploma or equivalent; additional education or certifications in Sales or Customer Service is desirable.
- 3+ years of experience in sales, business development, or outbound lead generation, preferably in a B2B environment.
- Track record of successful business development in enterprise solutions, software, Finance, or tech sales environments.
- Experience running all areas of the SDR process including account planning, pre-call preparation, opportunity qualification, and objection handling.
- Strong communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders.
- Demonstrated ability to work effectively in a fast-paced, dynamic environment.
- Proficient with standard corporate efficiency tools (email, voicemail, MS Office) and experience with sales tools such as Salesforce and PhoneBurner.
- Goal-oriented mindset with a track record of meeting or exceeding targets.
- Self-starter with high motivation, independence, resilience, and ability to collaborate with sales & marketing teams to deliver pipe creation goals.
- Ability to quickly learn & understand sophisticated business problems & translate customers' needs into solution plays.
- Strong time management and ability to energetically prioritize key tasks.
- Standout colleague with the ability to work well with multiple partners across sales, marketing & solution teams.
What's Nice to Have:
- Proficiency in using CRM systems and MS Suite, other sales tools is a plus.
- Prior experience working in the Wealth Management industry or with a broker-dealer a plus.
Travel Requirements: Up to (25%)
Compensation:
The salary range for this role is $75,000, plus competitive incentive compensation package. Compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and location. Compensation ranges may differ significantly due to geography and cost of labor considerations.
Originally posted on Himalayas