高级需求生成经理
Sr. Demand Generation Manager
作为vCluster Labs的高级需求生成经理，你不仅仅是运行营销活动，更是打造针对目标客户的行动方案，将正确的平台工程师和基础设施领导者转化为销售线索。这里没有现成的指南，你需要自己制定。你负责付费渠道、以客户为中心的项目以及证明效果的报告。如果你在技术基础设施领域有B2B需求生成经验，并且清楚广谱产品驱动增长（PLG）与精准客户活动之间的区别，那么这个职位就是你的。
作为需求生成经理，你的职责包括：
- 针对性客户活动主导：为特定企业客户和AI云服务商中的平台工程和基础设施角色设计并执行多触点营销活动，不是泛泛的市场推广，而是精确的计划，旨在将正确的人引入销售线索。你决定渠道组合，构建项目，并对结果负责。
- 渠道管理：日常负责付费社交（LinkedIn）、付费搜索、内容分发和数字项目。你管理各渠道的预算分配，淘汰无效渠道，并为应增加投入的渠道提供依据。
- 直播与数字项目执行：构建并运营直播和网络研讨会活动——不只是参与其中。你负责整个活动框架、平台、宣传以及后续跟进，将注册者转化为销售线索。
- 与销售团队协作：直接与销售团队合作，对齐目标客户、理想客户画像（ICP）以及每个阶段的销售线索定义。销售是你的客户——你弥合一次营销触达与合格对话之间的差距。
- 与产品市场管理（PMM）和开发者关系（DevRel）合作：从PMM和DevRel获取内容和主题方向，为你的项目提供支持。倡导你的项目所需资源——博客、白皮书、视频等，并确保产出的内容进入能推动销售线索的渠道。
- 销售线索报告：负责关键指标：销售线索影响、新机会来源、渠道效率和预算表现。你建立报告体系，并用CEO和销售负责人关心的方式呈现数据。
如果你具备以下条件，这个职位可能适合你：
- B2B需求生成经验：你在一家B2B SaaS或基础设施公司主导过需求生成工作，最好是面向技术买家（如DevOps、平台工程、CTO）。你知道如何在一个市场中建立销售线索。
查看英文原文
As a Sr. Demand Generation Manager at vCluster Labs, you aren't just running campaigns, you are building the targeted account motion that turns the right platform engineers and infrastructure leaders at the right enterprises and AI Cloud providers into pipeline. There's no existing playbook. You write it. You own paid channels, account-focused programs, and the reporting that proves what's working. If you've done B2B demand gen in the technical infrastructure space and you know the difference between a broad PLG motion and a precision account campaign, this is yours to own.
As a Demand Generation Manager, your role will include:
- Targeted Account Campaign Ownership: Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results.
- Channel Management: Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isn't working, and make the case for what should get more spend.
- Livestream & Digital Program Execution: Build and run the livestream and webinar motion — not just contribute to it. You own the campaign wrapper, the platform, the promotion, and the follow-through that turns registrants into pipeline.
- Sales Collaboration: Work directly with sales to align on target accounts, ICP definition, and what pipeline looks like at each stage. Sales is your customer — you close the gap between a campaign touch and a qualified conversation.
- PMM & DevRel Partnership: Pull content and thematic direction from PMM and DevRel to fuel your programs. Advocate for what your campaigns need — blogs, white papers, videos and make sure what gets produced lands in a channel where it does pipeline work.
- Pipeline Reporting: Own the metrics that matter: pipeline influence, new opportunities sourced, channel efficiency, and budget performance. You build the reporting infrastructure and you present the numbers in terms the CEO and sales leader care about.
This role could be a fit for you if you bring:
- B2B Demand Gen Ownership: You've owned demand gen at a B2B SaaS or infrastructure company, ideally selling to technical buyers (DevOps, platform engineering, CTOs). You know how to build a pipeline in a market where buyers hate being marketed to.
- Marketing Technology Fluency: You're fluent in the modern demand gen stack: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data (6sense, Bombora), and at least one ABM platform.
- Revenue-Oriented Mindset: You report on pipeline contribution, not just leads. You can explain CAC, LTV, and payback period in a conversation with the CEO.
- Builder Mentality: You've built programs from early-stage there's no existing playbook here, and you're energized by that, not slowed down by it.
Bonus points for:
- Experience marketing to Kubernetes, platform engineering, or cloud infrastructure personas
- Familiarity with developer-led or product-led growth motions alongside traditional demand gen
- Experience supporting a sales team that runs shorter, high-velocity deal cycles alongside complex enterprise deals
- You've worked at a company between Series A and Series C and know what it means to do more with less
ABOUT VCLUSTER LABS
We're the #1 platform for AI infrastructure, trusted by the world's fastest-growing AI cloud builders. We're a venture-backed startup that's raised over $28M from top-tier investors including Khosla Ventures (first investor in OpenAI, GitLab, Stripe, and DoorDash), and we're in a hyper-growth phase looking for motivated people to join our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe with a remote-first culture.
We give AI Cloud providers and AI factories a hyperscaler-like experience on their own GPU infrastructure. Our platform runs the full stack an operator needs, from bare metal provisioning and node lifecycle management up through managed Kubernetes, Slurm, Ray, and inference clusters, so they can turn raw GPUs into cluster products they can sell in days instead of spending 12+ months building it themselves. Today we power over 100,000 GPUs and 1 million CPUs across 50+ AI clouds and Fortune 500 companies, backed by a team of 40+ infrastructure engineers who build alongside our customers rather than just shipping them software.
We're the company behind vCluster, the open source technology for tenant isolation on Kubernetes, with 11,000+ GitHub stars and 40M+ tenant clusters created since 2021. Open source is part of our DNA. At KubeCon North America 2025, we launched our Infrastructure Tenancy Platform for AI, a Kubernetes-native framework built for running AI, ML, and GPU-intensive workloads anywhere, with an NVIDIA-validated reference architecture for DGX systems.
Benefits
We offer the following benefits:
- Competitive Salary: We offer a competitive compensation package, including equity.
- Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
- Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
- Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.
CULTURE & VALUES
At vCluster Labs, we value and stand for:
1. Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.
2. Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.
3. Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.
4. Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.
5. Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.