增长与产品营销主管
Head of Growth & Product Marketing
我们正在寻找一位**市场领导者**——一位"AI营销专家与增长黑客"的混合型人才——将我们团队的数据优势转化为可视化、可分享且可搜索优化的素材/活动，推动漏斗顶端的增长，并弥合客户对我们的信任缺口。
### 我们的/你的战略重点
我们是一个40人的团队，给予员工广泛的自主权来创造和解锁价值。因此，我们优先投资于工具和软件，以帮助具备自我驱动力的领导者取得成功。
你的领导力将帮助我们团队在接下来的一年中实现多项重要目标，包括：
- **内容 / SEO**
- 我们拥有大量数据。2026年是我们将这些深度数据转化为认知和信任的一年。
- 你的主要职责是利用（有时不依赖）这些数据创建内容，以扩大Wheelhouse的知名度。
- **GEO（生成式引擎优化）：**
- 你将建立基础，使我们能够赢得GEO
- 优化我们的内容，确保LLMs和Agent能宣传我们的品牌！
- **数字活动：**
- 继续投资于思想领导力
- 与我们现有的增长营销团队成员合作，扩展并放大我们的活动
- **数据可视化与社交媒体：**
- 你应该知道如何让数据生动起来
- 创建病毒式传播、可分享的素材，使Wheelhouse在行业中处于核心位置
- **会议与线下活动主导：**
- 你将全面负责会议的后勤工作
- 让我们在展会上成为最令人难忘且有趣的品牌
### 是的，你肯定会参与：
- **数据驱动的分发：**
- 创作并分发利用我们独特市场洞察的内容，主动向媒体提供信息，并确立我们作为首选STR资源的地位。
- **PLG实验：**
- 运行产品驱动增长的实验，保持所有渠道活跃并推动有机获取。
- **产品发布：**
- 我们的主要信息媒介现在是频繁的产品发布。你将在6个月后被安排主导这一过程。
### 我们看重的经验：
- 8年以上经验，其中2年以上SaaS/B2B产品营销经验。
- 出色的故事讲述能力。
- 清晰的例子说明你如何通过软件工具和/或AI提升自己。
- 一个强大的作品集，展示你能够打造精美的内容和事物。
### 关于你：
- 你对自己有很高的标准——希望加入一家你能爱上产品和领域的公司
- 你在跨职能团队中表现出色
查看英文原文
We are looking for a**Marketing Leader**— a hybrid"AI Marketer and Growth Hacker"— to turn our team’s data advantages into visual, shareable and search-optimized materials/events that drive top-of-funnel growth and bridge the trust gap for our customers.
### Our/Your Strategic Bets
We’re a 40 person team, that gives teammates wide purview to create/unlock value. Therefore, we prioritize investing meaningfully in tools and software to help the right self-empowered leaders thrive/win.
Your leadership will help our team deliver across a decent amount of priorities for the coming year, including:
- **Content / SEO**
- We are awash in data. 2026 is the year we turn this depth into awareness & trust.
- Your primary responsibility will be to create content with(or, sometimes without) this data to drive wide-spread awareness of Wheelhouse.
- **GEO****(Generative****Engine Optimization):**
- You’ll set the foundation so we can win GEO
- Optimize our content to make sure LLMs & Agents can trumpet our name!
- **Digital Events:**
- Continue to invest in thought leadership
- Collaborate with our current Growth Marketing teammates to scale & amplify our events
- **Data Visualization & Social:**
- You should know how to bring data to life
- Create viral, sharable materials that bring Wheelhouse front-and-center in our industry
- **Conferences & In Person Event Ownership:**
- You will take full ownership of conference logistics
- Make us the most memorable and FUN brand on the floor
### And yes, you'll definitely play a role in:
- **Data-Driven Distribution:**
- Create and distribute content that leverages our unique market insights to proactively feed the press and position us as the go-to STR source.
- **PLG Experiments:**
- Run Product-Led Growth experiments to keep all channels active and drive organic acquisition.
- **Product Launches:**
- Our main messaging medium now is a robust cadence of product launches. You will be positioned in 6+ months to own this process.
### Valued Experience:
- 8+ years of experience, with 2+ years of SaaS/B2B product marketing experience.
- Exceptional storytelling abilities.
- Clear examples of how you’ve scaled yourself with software tools and/or AI.
- A robust portfolio that illustrates you can build beautiful content & things.
### About You:
- You set a high personal bar - a desire to work for a company where you could fall in love with the product & space
- You excel at working cross-functionally - and can successfully connect & inspire teammates that range from product builders, to sales teammates, partnerships & finance leaders.
- You are strong at project management - Comfortable starting & finishing multiple initiatives in parallel
- You are eager to work in a fun, fast, collaborative atmosphere
- You love of listening to customers, translating their ideas / questions / concerns into messaging magic
_Or… if you feel like you have most/many of these__‘requirements’,_ _but just need a chance to show us what else makes you great, we’d love to say hello!_
### Perks and Benefits:
- Competitive salary and equity (The expected base salary range for this position is between $140,000 and $170,000 depending on experience)
- Full medical, dental, and vision benefits for each US employee
- Fidelity 401k available for each US employee
- Unlimited PTO
- And…more!
#### About Us:
Wheelhouse is a fintech platform for the $500B+ flex rental space. Most specifically, we enable short & mid-length stay providers with 1 to 100,000+ listings to earn 20%+ more from their rental properties.
In 2021, our target customer segment voted our platform“Innovation of the Year” at the Data & Revenue Management conference. This sentiment is shared by our customers, as evidenced by our platforms low churn and rapidly growing ARPU. In 2022, we closed a significant funding round, with participation from many of the best tech, travel & real estate investors. We’re lucky to have a long runway, low burn, and rapidly growing revenue.
As a team, we enjoy shipping products our customers love, on time or ahead of schedule, while balancing work/life & having fun together. We’re best described as transparent & collaborative, and we strive to set our teammates up for success - both professionally & personally. We’re a remote-first, work-anywhere, and“yes - you should make time for that adventure/vacation” company, who believes that“healthy hustle” is the key to good growth.
We’re experienced business & product builders who have founded multiple companies together, know our category extremely well, and recognize how rare/special it is to be perfectly positioned around a big opportunity with a very strong cross-functional team.
We’d be eager to say hello and learn more about you!