高级数字营销经理
Senior Digital Marketing Manager
## **关于我们**
Popl 正在定义一种新的类别，我们称之为线下市场进入（In-Person Go-To-Market）。
我们帮助营收团队将现实中的互动——展会、会议、现场活动和会议——转化为可衡量的销售线索和收入。我们的 AI 原生平台驱动活动线索采集、丰富和实时 CRM 同步，将每次徽章扫描转化为高质量、可操作的销售线索。
在这个数字渠道已经饱和的世界里，我们正在构建使线下市场进入可衡量、可扩展和带来收入的基础设施。我们的使命很简单：帮助全球公司把线下活动转变为可衡量和可扩展的增长渠道。
**关于该职位**
Popl 正在寻找一位高级数字营销经理，负责并优化我们的数字需求生成引擎，包括付费搜索、AI 搜索、SEO、电子邮件营销和网站性能，同时建立这些渠道目前缺乏的归因系统和高管报告。这是一个需要亲力亲为的高级职位，适合能够日常管理渠道、管理我们的数字广告代理和渠道承包商，并将表现转化为清晰、可信的高管报告的人。
你将向我们的市场副总裁汇报，并与我们的内容总监紧密合作制定内容策略。
**你将负责**
- **负责 SEO 与 AI 搜索可见性**：制定技术与内容 SEO 策略，并构建 Popl 在 AI 驱动的搜索和问答引擎（如 ChatGPT、Perplexity、AI Overviews）中的展示方式。
- **管理付费媒体与代理机构表现**：负责与我们的付费搜索/社交媒体代理机构的关系——制定策略、管理预算，并对他们达成绩效目标负责。
- **推动电子邮件营销**：主导客户生命周期、培育和活动邮件，管理细分、送达率和表现。
- **优化网站**：主导引流转化优化、页面体验，并协调网站更新。
- **指导内容策略**：与我们的内容总监合作制定高影响力的内容，并监督承包商和 AI 代理处理网站内容撰写和优化。
- **建立度量与高管报告**：建立这些渠道目前缺乏的报告和归因框架——HubSpot 和 Salesforce 中的仪表盘、基准 KPI 以及面向高管的报告。
- **管理承包商与供应商**：直接管理支持这些职能的代理和渠道承包商。
- **负责预算分配**：统筹并管理所有渠道的支出。
查看英文原文
## **Who We Are**
Popl is defining a new category we call In-Person Go-To-Market.
We help revenue teams turn real-world interactions — trade shows, conferences, field events, and meetings — into measurable pipeline and revenue. Our AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.
In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. Our mission is simple: help companies around the world turn in-person events into a measurable & scalable growth channel.
**ABOUT THE ROLE**
Popl is looking for a Senior Digital Marketing Manager to own and optimize our digital demand generation engine, including paid search, AI search, SEO, email marketing, and website performance, while building the attribution systems and executive reporting these channels currently lack. This is a hands-on senior role for someone who can run channels day-to-day, manage our digital advertising agency and channel contractors, and translate performance into clear, credible reporting for leadership.
You'll report to our VP of Marketing and work closely with our Head of Content on content strategy.
**WHAT YOU'LL DO**
- **Own SEO & AI search visibility:** Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
- **Manage paid media & agency performance:** Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets.
- **Drive email marketing:** Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
- **Optimize the website:** Lead inbound conversion optimization, on-page experience, and coordinate site updates.
- **Direct content strategy:** Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
- **Build measurement & executive reporting:** Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
- **Manage contractors & vendors:** Directly manage the agency and channel contractors supporting these functions.
- **Own budget allocation:** Organize and manage spend across all channels above.
**WHAT WE'RE LOOKING FOR**
- **Experience:** 5-8+ years in digital marketing, ideally B2B SaaS.
- **Paid search & SEO expertise:** Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
- **AI search visibility:** Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
- **Reporting & analytics:** Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.
- **AI fluency:** Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations.
- **Executive communication:** Proven ability to build and present executive-level reporting, translating channel data into business narrative.
- **Vendor & content management (preferred):** Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.
- **Mindset:** Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.
## **Why join us?**
- Be part of a rocket-ship startup redefining how professionals connect and grow.
- Work closely with experienced leaders and cross-functional teams to shape our financial strategy.
- Make a measurable impact in a role critical to our long-term success.
- Fully remote
- Competitive salary
- Meaningful equity
- Full insurance & benefits
- Unlimited PTO
- $150 monthly wellness credit
- Constant daily learning
_Popl is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic._