产品与战略洞察主管
Head of Product & Strategic Insights
Nielsen内容与战略洞察团队正在寻找一位产品与战略洞察负责人。该职位将作为团队内部广告指标方面的主要专家，负责将复杂的产品数据——特别是Nielsen One（N1）广告与结果及广告情报——转化为可操作的叙述，赋能我们的销售团队、营销目标和客户需要。该职位还将成为Nielsen顶级战略客户的中心洞察枢纽。你将成为我们复杂产品功能与客户具体业务目标之间的桥梁，提供专属的高接触度支持，推动产品采用和增量收入。
主要职责
- 产品专长：作为团队在广告指标和效果方面的首选专家。你将利用对Nielsen One（N1）广告与结果、广告情报和NPower的深入了解，提供定制化的产品专长、证明点和案例研究。
- 定制内容创作：为增长目标客户会议开发高影响力、个性化的材料，包括定制化的提案幻灯片、快速洞察和针对独特客户业务目标的深入分析。
- 需求与优先级管理：负责战略客户的请求接收流程。你将根据收入影响和资源情况对项目进行优先级排序，确保洞察实验室保持敏捷和高效。
- 以成果为导向的叙事：与产品营销和销售团队合作，将复杂的数据转化为简单且有差异化的叙述。你的目标是超越功能导向的叙事，清晰地阐述Nielsen解决方案的业务影响。
- 在媒体公司、流媒体平台、品牌、代理机构或广告商中，拥有10年以上研究、洞察、数据分析或测量经验；专注于数据驱动的叙事。
- 专业领域专长：在广告指标和测量方面有实际经验，熟练掌握Nielsen One（N1）广告与结果、广告情报以及NPower。
- 战略客户支持：在客户面向或销售支持岗位上有经验。你了解高接触服务的细节，并知道如何有效支持战略客户。
- 分析严谨性：能够将复杂的定量数据整合成清晰、有说服力的故事。你能够产出快速响应的数据点和全面的深入分析。
- 运营卓越：具备出色的组织能力，能够管理多个优先级任务。
查看英文原文
The Nielsen Content & Strategic Insights team is seeking a Product & Strategic Insights lead. This role will be the primary subject matter expert on advertising metrics within the team, tasked with translating complex product data—specifically Nielsen One (N1) Ads & Outcomes and Ad Intel —into actionable narratives that empower our sales teams, marketing goals and client needs. This role also serves as the central insights hub for Nielsen’s top-tier strategic accounts. You will act as the bridge between our complex product capabilities and our clients' specific business objectives, providing dedicated, high-touch support that drives product adoption and incremental revenue.
Key Responsibilities
- Product Expertise: Serve as the team’s go-to expert on advertising metrics and effectiveness. You will leverage deep knowledge of Nielsen One (N1) Ads & Outcomes, Ad Intel and NPower to provide customized product expertise, proof-points and case studies.
- Custom Content Creation: Develop high-impact, personalized materials for growth target account meetings, including bespoke pitch decks, quick-hit insights, and deep-dive analyses tailored to unique client business objectives.
- Intake & Prioritization Management: Oversee the request intake process for strategic accounts. You will prioritize incoming projects based on revenue impact and capacity, ensuring the Insights Lab remains agile and effective.
- Outcome-Led Storytelling: Partner with Product Marketing and sales teams to translate complex data into simple, differentiated narratives. Your goal is to move beyond feature-led storytelling to clearly articulate the business impact of Nielsen solutions.
- 10+ Years of Experience in research, insights, data analytics or measurement at a media company, streamer, brand, agency or advertiser; focus on storytelling with data.
- Subject Matter Expertise: Proven expertise in advertising metrics and measurement, with fluency in Nielsen One (N1) Ads & Outcomes and Ad Intel, as well as NPower.
- Strategic Client Support: Experience in a client-facing or sales-support role. You understand the nuances of high-touch service and how to support strategic accounts effectively.
- Analytical Rigor: Ability to synthesize complex quantitative data into clear, compelling stories. You are comfortable producing both quick-turnaround data points and comprehensive deep-dive analyses.
- Operational Excellence: Strong organizational skills with the ability to manage competing priorities. You are comfortable with an intake-heavy, fast-paced environment and can build systems to manage capacity.
- Collaboration: A natural relationship builder who can work seamlessly across cross-functional teams (Sales, Product, Marketing) to ensure alignment and consistent, high-quality output.
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @ address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Originally posted on Himalayas