高级产品经理，卖家获取
Principal Product Manager, Seller Acquisition
关于 Big Cartel…
Big Cartel 是一个电子商务平台，为来自世界各地的创作者、艺术家、手工艺人和小品牌提供力量，让他们能够开设自己的在线商店，通过他们热爱的事情谋生。自 2005 年以来，我们帮助人们销售了超过 40 亿美元的作品，同时保持了 100% 的独立性。拥有大约 40 人的热情团队，我们是小品牌的避风港，将他们的热情与机会连接起来。正如我们常说的，“你不必出卖自己就能在线销售。”
关于职位…
Big Cartel 正在招聘一位高级产品经理，领导我们的卖家获取产品团队。你将负责产品内的新卖家旅程，包括试用、注册、店铺发现和首次订单。你的成功将通过卖家在前 90 天内的增长和留存来衡量。
你将直接向联合首席执行官汇报，并与工程、设计、增长和产品营销、数据以及客户成功团队合作。
该职位仅限美国地区，完全远程办公，需要密切协调工作时间以确保有效的协作、沟通并培养优秀的团队文化。
要求
在这个职位中，你将…
- 负责产品内卖家旅程的前 90 天策略和路线图，从试用到首次销售
- 与设计师、工程师、市场和客户成功团队跨职能合作，快速推出、测量并迭代
- 设计、运行并解读实验和 A/B 测试，持续提升前 90 天客户旅程中的转化和激活
- 与增长营销团队合作，构建使获取规模经济并持续增长的产品杠杆，包括 SEO + GEO、付费获取、社交媒体营销、参与触发器和产品驱动的增长循环
- 利用数据和直接的客户洞察，为产品和跨职能增长提供建议，直接推动与团队章程相关的关键客户目标
- 清晰地衡量和传达影响，确保你所做的每件事都与公司战略和优先事项一致，并推动可衡量的卖家和业务增长
如果你符合以下条件，将是这个职位的合适人选…
- 你曾负责消费者或自助订阅产品的增长、激活、注册和变现/转化
- 你在消费者渠道获取、单位经济、转化、激活、留存、获客成本（CAC）、客户终身价值（LTV）和群体分析方面具备战略和经济上的熟练度
查看英文原文
About Big Cartel…
Big Cartel is an e-commerce platform that gives creators, artists, makers, and small brands from all over the world the power to open their own online stores and make a living doing what they love. Since 2005, we’ve helped people sell over $4 billion of their work while remaining a 100% independent company. With a passionate team of approximately 40 people, we stand as a haven for small brands connecting their passion with opportunity. As we love to say, “you don’t have to sell out to sell online.”
About the Role…
Big Cartel is hiring a Principal Product Manager to lead our Seller Acquisition Product Team. You’ll own the in-product new seller journey across trials, onboarding, shop discovery, and first orders. Your success will be measured on new seller growth and retention through the first 90 days of the seller lifecycle.
You’ll report directly to the Co-CEO and work across engineering, design, growth and product marketing, data, and customer success.
This role is US-based only, is fully remote, and requires closely aligning work schedules to ensure effective collaboration, communication and foster a great team culture.
Requirements
In this role you will…
- Own the strategy and roadmap for the first 90 days of the in-product seller journey from trial through first sales
- Work cross-functionally with designers, engineers, marketing, and customer success to ship, measure, and iterate quickly
- Design, run, and interpret experiments and A/B tests to continuously improve conversion and activation across the first 90 days of the customer journey
- Collaborate with Growth Marketing to build the product levers that make acquisition scale and compound economically including SEO +GEO, paid acquisition, social marketing, engagement triggers, and product-led growth loops.
- Leverage data and direct customer insights to inform product and cross-functional growth recommendations to accelerate key customers objectives directly tied to the team’s charter
- Measuring and communicating impact clearly, ensuring everything you do is aligned with the company strategy and priorities and drives measurable seller and business growth.
You’ll be a great fit for this role if…
- You have owned growth, activation, onboarding, and monetization/conversion for a consumer or self-serve subscription product
- You have strategic and economic fluency across consumer channel acquisition, unit economics, conversion, activation, retention, CAC, LTV, and cohort analyses.
- You understand the tensions that exist inside, and between, B2B and B2C products. Our sellers are both: a business, and a person deciding whether to bet on themselves this month.
- You are an AI-native operator driving research synthesis, competitive teardowns, modeling, reporting, and prototyping with AI to validate an idea before spending engineering time on it.
- You have strong commercial instincts, always directly connecting product decisions to measurable business outcomes
- You have passion for e-commerce and making complex yet delightfully simple products
- You prioritize and personally set and model a rapid pace of execution while making thoughtful tradeoffs that balance creating delightful experiences with the realities of business goals and timelines
- You have a strong analytical mindset and are comfortable using data to drive decisions, but are also not paralyzed if it doesn’t exist
- You move between strategic vision and hands-on detail without friction, and you can seamlessly pivot between a scoping conversation with engineering and a channel strategy and data conversation with growth marketing
- You spend your own time on the few highest-leverage points in a seller's first 90 days and empower a broad, cross-functional team to run the rest of the roadmap autonomously. With AI accelerating engineering, more ships than any one PM can fully shepherd thus you set the priorities and you don't manage every feature and project to the last detail; however, you are accountable for all outcomes
- You are willing to adopt and live Big Cartel’s values and embrace our high-performance culture leading through modeling behaviors, influence, and high personal accountability to results and behaviors
- You have 10+ years of product management experience, ideally with meaningful time spent on growth, activation, or subscription conversion
Benefits & perks
Compensation for the role is $190,000 - $210,000. We also offer our employees a full slate of market-competitive benefits, medical, dental, and vision coverage, 401k with employer match, flexible time off and mental health resources.
Note: This role is only open to candidates in the United States.
Originally posted on Himalayas