狗狗救助电子邮件营销团队负责人（志愿者，远程，每周5小时）
Email Marketing Team Lead for Dog Rescue (Volunteer, Remote, 5 hrs/week)
更新/审核 04.08.26
邮件营销包负责人
行业：慈善 / 社会服务 / 非营利组织
职位名称：狗狗救援邮件营销团队负责人 - 志愿者（无偿）
工作地点：美国华盛顿州斯波坎
职位类型：兼职
办公环境：完全远程
是否远程：是
薪酬：志愿者
每周工时：5 小时（灵活）
角色使命
邮件包负责人负责管理邮件营销团队，负责邮件活动的规划、任务分配和执行。他们将就内容开发、受众细分策略和活动时间安排提供指导。
他们在在线/远程环境中领导、指导和培训团队，与其他领导者和部门合作，执行符合我们品牌语气、目标和信息的邮件活动。
成功的表现
关键结果领域 #1 - 活动策略与执行
- 负责并分配邮件活动的规划和执行，确保与救援机构的使命、目标和受众需求一致。
- 根据受众细分制定并实施有针对性的信息策略，以提高参与度和转化率（领养、捐款、志愿服务）。
- 确保在关键事件、筹款活动和领养促销期间及时发布活动，同时保持一致的沟通日历。
关键结果领域 #2 - 表现分析与优化
- 定期监控和分析关键指标（打开率、点击率、转化率），评估邮件和短信活动的表现。
- 识别趋势和改进领域，根据数据驱动的洞察优化信息、内容和发送策略。
- 对不同的信息、格式和发送时间进行 A/B 测试，持续提升参与度和效果。
关键结果领域 #3 - 团队领导与协作
- 领导和指导邮件营销人员，确保他们得到充分的支持、培训，并与救援机构的传播策略和品牌语气保持一致。
- 培养协作的环境，让团队成员可以分享想法和创新，同时确保语气和信息的一致性。
与其他团队（如社交媒体、创意、网站）协调，确保所有渠道的品牌和信息一致。
所需技能
- 在远程环境中的领导经验
- 邮件营销经验
- 强大的书面沟通能力
- 能够从多个来源和部门获取信息并创建
查看英文原文
Updated/Reviewed 04.08.26
Email Marketing Pack Leader
Job Industry: Charity / Social Services / Non- Profit Organization
Position Name: Email Marketing Team Lead for Dog Rescue - Volunteer (Unpaid)
Job Location: Spokane, Washington, United States
Job Type: Part Time
Office Setting: Fully Remote
Remote: Yes
Compensation: Volunteer
Hours Per Week: 5 (flexible)
Role Mission
The Email Pack Leader oversees a team of Email Marketers in the planning, delegation and execution of email campaigns. They will provide guidance on content development, segmentation strategies, and campaign timing.
They will lead, mentor and train their team in an online/remote environment, collaborating with other leaders and departments within the Rescue to execute email campaigns that align with our brand tone, goals and messaging.
What Winning Looks Like
Key Results Area #1 - Campaign Strategy and Execution
- Oversee and delegate the planning and execution of email campaigns, ensuring alignment with the rescue's mission, goals, and audience needs.
- Develop and implement targeted messaging strategies based on audience segmentation to increase engagement and conversions (adoptions, donations, volunteering).
- Ensure timely delivery of campaigns around key events, fundraising drives, and adoption promotions, while maintaining a consistent communication calendar.
Key Results Area #2 - Performance Analysis and Optimization
- Regularly monitor and analyze key metrics (open rates, click-through rates, conversions) to assess the performance of email and text campaigns.
- Identify trends and areas for improvement, refining messaging, content, and delivery strategies based on data-driven insights.
- A/B tests different messaging, formats, and sending times to continuously improve engagement and effectiveness.
Key Results Area #3 - Team Leadership and Collaboration
- Lead and mentor the Email Marketers, ensuring they are well-supported, trained, and aligned with the rescue's communication strategy and brand tone.
- Foster a collaborative environment where team members can share ideas and innovate, while ensuring consistency in tone and messaging.
Coordinate with other teams, such as Social Media, Creative, and Web, to ensure cohesive branding and messaging across all channels.
Needed Skills
- Leadership experience in a remote environment
- Email marketing experience
- Strong written communication
- Ability to pull information from several sources and departments and create a cohesive project assignment
- Willing to improve processes and create standardization
Unique Company Culture and Mission
Our Mission
At Path of Hope Rescue we save pregnant dogs and puppies from high kill shelters in the Southern United States.
Our Spokane, Washington based Rescue strives to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We do not have a kennel or building location and are 100% foster based. We currently have two paid employees and rely heavily on volunteers and fosters as we work to build out our paid staff roles.
Our Vision.
Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked and becoming the number one 'dog destination' in Spokane by capitalizing on Spokane's love of Rescue Dogs.
Core Values:
Transparency - sharing the good with the bad
Community - dog loving people who treat each other well
Integrity - doing what you say will do
Golden Rule - treating others how you would want to be treated
Our Company Culture
We are freedom loving American Patriots who love dogs, love freedom and love Jesus.
No NGO status here, we don't take a single penny from the government. We are 100% funded by small donors and our adoption program, with a few small private grants here and there. We built this organization from the ground up in 2018 with $87.
We are built tough and believe that hard work pays off. We're about rolling up our sleeves and taking responsibility for our own actions. We don't do drama. There are no victims here and the system isn't out to get you, the only thing standing in your way is you and your attitude. We reward merit, not DEI or pronouns. We don't bend to the cultural rot out there.
At the core of who we are, we love dogs. At PHR you will find people who recognize your dog before they recognize you. Where it's normal for your dog to have his own Instagram and people who expect to be invited to your dog's birthday party. We are focused on building a strong, positive community, one dog and one person at a time.
We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn't being loved, finds their way to a family. We care for each other and have created a community of people who love making a difference in this world.
Originally posted on Himalayas