远程工作雷达

企业营销总监

Enterprise Marketing Director

市场运营全球可投
公司Moonpay
薪资未公开
工作地点不限地点
地域资格全球可投
时区要求无特别要求
用工类型未标注
发布时间未知
数据来源CryptoJobsList
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全球可投:该职位未限制候选人所在地区。仍需注意薪资可能按地区折算,以及实际签约方式(正式雇佣 / 独立合同)。

Tags: Web3 职位 • Web3 市场营销职位 • 区块链高级职位 • Web3 内容营销职位 • 区块链全职职位 • Web3 职位
关于 MoonPay
MoonPay 是为有证明价值的开发者而生。这不是一家“从事酷炫加密货币工作”的公司。而是一家高标准、高速度、高责任感的公司,正在构建价值流动的操作系统。如果互联网传递信息,我们则传递价值:加密货币、稳定币、代币化资产以及未来可能出现的一切。四项服务让这一切成为现实:资金管理、代币化、交易和消费。3000 万+ 客户和 500+ 生态系统合作伙伴都在使用我们的服务。在美国持牌,在英国、欧盟、加拿大和澳大利亚受到监管。
在这里,AI 是默认操作模式。它贯穿每个角色,我们期望你每天使用它。它处理手动工作,让你专注于真正重要的事情。
如果你更看重成果而非流程,更看重影响力而非头衔,并且想要解决难题、拥有真正的所有权,以及与热爱胜利、建造和共同完成任务的队友一起工作,那么你会在这里茁壮成长。
标准很高。节奏很快。我们为未来而建,为人类和代理而建。
近期认可:
Forbes 2026 年美国最佳创业雇主。
财富杂志首届加密货币 100 强中排名第二的加密服务公司。
连续两年入选《星期日泰晤士报》最佳工作场所。
研究表明,如果女性在这些领域没有 100% 的经验,她们比男性更不可能申请这个职位。请知道,这份清单只是参考,即使你觉得自己只匹配了 75%,我们依然希望听到你的消息。技能可以学习,多样性无法复制。
1. 关于这个机会 ✍️
MoonPay 服务于广泛的商业客户,从加密原生平台和数字资产公司到银行、金融科技公司、支付服务商、全球雇主、市场平台和商家。
企业市场营销关注的是将 MoonPay 视为战略基础设施提供商的组织。这些客户通常有复杂的运营需求、多个利益相关者、较长的决策过程,以及对集成、合规性、可靠性和扩展性的重大需求。
作为企业市场营销总监,你将定义 MoonPay 如何在更广泛的产品和能力组合中向这些受众定位和推广自己。这不是一个针对单一产品或业务线的市场营销职位。你将为 MoonPay 创建一个连贯的企业叙事,同时为特定的业务线制定聚焦策略。

查看英文原文

Tags: Web3 Jobs • Cryptocurrency Marketing Jobs • Cryptocurrency Senior Jobs • Blockchain Content Marketing Jobs • Blockchain Full Time Jobs • Cryptocurrency Web3 JobsAbout MoonPayMoonPay is for builders with something to prove.This isn't a "work on cool crypto stuff" company. It's a high-standards, high-velocity, high-accountability company building the operating system for value movement. If the internet moves information, we move value: crypto, stablecoins, tokenized assets, and whatever comes next. Four offerings make that real: fund, tokenize, trade, and spend. 30M+ customers and 500+ ecosystem partners run on us. Licensed in the U.S. Regulated across the UK, EU, Canada, and Australia.AI is the default operating mode here. It's woven into every role, and we expect you to use it daily. It handles the manual work so you can deliver on what actually matters.You'll thrive here if outcomes excite you more than process, if impact motivates you more than titles, and if you want hard problems, real ownership, and teammates who love winning, building, and doing it together.The bar is high. The pace is real. We're building for what's next, for humans and agents. Recent recognition:Forbes' America's Best Startup Employers 2026 . 2nd in Crypto Services on Fortune's inaugural Crypto 100The Sunday Times Best Places to Work two years runningResearch has shown that women are less likely than men to apply for this role if they do not have experience in 100% of these areas. Please know that this list is indicative, and that we would still love to hear from you even if you feel that you are only a 75% match. Skills can be learned, diversity cannot.1. About the Opportunity ✍️MoonPay serves a broad range of business customers, from crypto-native platforms and digital-asset companies to banks, fintechs, payment providers, global employers, marketplaces, and merchants.Enterprise Marketing focuses on organizations evaluating MoonPay as a strategic infrastructure provider. These customers often have complex operational requirements, multiple stakeholders, longer decision-making processes, and significant needs around integration, compliance, reliability, and scale.As Enterprise Marketing Director, you’ll define how MoonPay positions itself and goes to market with these audiences across its broader portfolio of products and capabilities. This is not a marketing role for a single product or business line. You’ll create a cohesive enterprise narrative for MoonPay while developing focused strategies for the products, use cases, industries, and customer segments within it.This is a hands-on leadership role, initially operating as an individual contributor and partnering closely with MoonPay’s central Creative, Communications, and Marketing teams. You’ll define the strategy and personally drive its execution, from positioning and campaign development to social content, product launches, sales enablement, and performance measurement. This role is for a versatile marketer who can move easily between strategic thinking and execution. The role is a mix of Product Marketing, Content Marketing, Social Media Marketing, and Demand Gen, so an experienced swiss army knife marketer is a perfect fit who is equal parts creative and data-driven. On any given day, you might define the narrative for a new product, write content for X or LinkedIn, brief the Creative team on an integrated campaign, build materials for a strategic prospect, shape a customer GTM launch, or analyze which programs are contributing to the pipeline. You’ll have significant ownership over how MoonPay shows up to enterprise audiences and the opportunity to establish the foundation from which the Enterprise Marketing function can grow.2. What you will doBuild MoonPay’s Enterprise Marketing strategy from the ground up, translating business goals into a focused go-to-market plan, campaign roadmap, editorial calendar, and day-to-day execution priorities.Define a cohesive enterprise narrative for MoonPay across its broader portfolio while developing differentiated positioning for specific products, capabilities, use cases, industries, and customer segments.Operate as the marketing lead within the Product–Sales–Marketing partnership, ensuring customer insight, product strategy, and commercial priorities translate into coordinated market execution.Remain hands-on across the full marketing lifecycle, developing the strategy, writing the brief, creating the content, coordinating stakeholders, launching the work, and measuring its performance.Own the positioning and messaging across MoonPay’s payments, stablecoin, crypto, and digital-asset infrastructure, making complex products clear, differentiated, credible, and commercially compelling.Develop go-to-market strategies for priority audiences, including banks, fintechs, payment providers, wallets, exchanges, marketplaces, merchants, global employers, and digital-asset businesses.Lead go-to-market execution for new products, capabilities, integrations, markets, and strategic partnerships—from audience definition and messaging through launch, distribution, and adoption.Work closely with Sales and Product to identify priority segments, use cases, buyer needs, and market opportunities based on customer conversations and active deal cycles.Stay directly involved in priority accounts and deals, creating tailored narratives, presentations, case studies, competitive guidance, and other materials that help Sales engage and win complex enterprise customers.Turn insights held across Sales and Product into scalable marketing assets, including segment playbooks, buyer-specific messaging, use-case content, sales enablement, and objection-handling frameworks.Build integrated campaigns across content, digital, social, events, partnerships, executive engagement, and account-based marketing to generate awareness, engagement, and qualified enterprise pipeline.Partner with MoonPay’s award-winning in-house Creative team to conceive and lead integrated campaigns, owning the campaign strategy, audience, brief, messaging, channel plan, stakeholder alignment, and delivery.Give Creative clear customer and commercial context, provide decisive feedback, and ensure the final work is both creatively strong and effective against its intended objective.Develop and manage MoonPay’s enterprise content strategy and calendar across LinkedIn and X, personally creating posts and longer-form content for the company and its executives that build credibility with business audiences.Strengthen MoonPay’s voice with enterprise audiences by developing a clear, authoritative point of view on relevant product developments, customer needs, regulatory changes, and industry conversations.Create high-quality content across formats, including campaign copy, thought leadership, customer stories, presentations, website copy, reports, sales materials, executive content, and event programming.Develop joint marketing programs with customers and strategic partners, including launch plans, case studies, co-marketing campaigns, events, and social amplification.Build a thought-leadership platform for MoonPay, working with executives and subject-matter experts to develop original perspectives on payments, stablecoins, crypto, treasury, tokenization, and global financial infrastructure.Partner with Communications to ensure product launches, customer announcements, partner news, executive thought leadership, and media activity reinforce a consistent enterprise narrative.Coordinate with Legal, Compliance, and Risk to ensure product claims, customer stories, campaigns, and social content are accurate and appropriate for a regulated financial business.Own Marketing’s contribution to enterprise pipeline, product adoption, revenue, account expansion, and partner growth, working with Sales and Revenue Operations on attribution, reporting, and performance reviews.Use campaign data, customer feedback, product adoption, and sales insight to evaluate performance, improve execution, and prioritize future investment.Establish the operating processes, repeatable programs, and evidence of impact needed to scale the Enterprise Marketing function over time.3. About YouYou have 7+ years of B2B marketing experience, ideally in payments, fintech, financial infrastructure, enterprise technology, or another complex and regulated category.You have built or scaled a marketing function, business line, or product category from an early stage and are comfortable creating the strategy, operating model, and foundational assets yourself.You are a hands-on builder who is as comfortable writing a LinkedIn post, campaign brief, or sales presentation as you are defining a long-term go-to-market strategy.You have worked within a closely integrated Product–Sales–Marketing model and know how to turn customer conversations, product priorities, and active deals into effective marketing.You can create a unified portfolio narrative while developing sufficiently differentiated positioning for distinct products, customer segments, industries, and use cases.You have experience developing positioning and messaging for technical, API-based, platform, infrastructure, or multi-product offerings.You understand complex enterprise sales motions, including strategic accounts, long buying cycles, technical integrations, procurement processes, and multi-stakeholder buying committees.You are an exceptional writer and editor who can create sharp, credible content across X, LinkedIn, websites, campaigns, thought leadership, customer stories, executive communications, and sales materials.You know how to build a distinctive social voice for a B2B brand and can respond quickly to relevant industry conversations without compromising accuracy or quality.You have led integrated campaigns in close partnership with Creative teams, from audience insight and initial concept through briefing, production, launch, distribution, and measurement.You give clear creative direction, provide decisive feedback, and know how to protect a strong idea while ensuring the work serves a commercial objective.You have launched new products, capabilities, partnerships, or markets and understand how to coordinate Product, Sales, Creative, Communications, Legal, and other stakeholders around a shared plan.You are commercially minded and fluent in pipeline, account engagement, product adoption, sales velocity, win rates, expansion, attribution, and marketing ROI.You can balance the needs of near-term deals and launches with the longer-term work required to build market authority, brand recognition, and sustained demand.You are energized by creating something from the ground up and do not need a large team or established playbook to make progress.You operate with urgency and ownership, follow through without needing to be chased, and maintain a high standard across multiple concurrent workstreams.You communicate with clarity and confidence and can build trust with senior leaders, technical experts, sales teams, customers, partners and creative teams.You have a strong working understanding of enterprise payments, fintech, digital assets, and the broader financial-infrastructure landscape.Experience marketing stablecoins, on/off-ramps, treasury infrastructure, tokenization, crypto trading infrastructure, or embedded financial products is a strong plus.Benefits & Perks 💡💰 Competitive salary package🤝 Equity package: financial freedom starts with our employees, so all employees have ownership at MoonPay📈 Pay-for-performance equity bonus: those who drive outsized outcomes receive outsized rewards🚀 Moonshot award: we honor exceptional impact. 10 employees twice a year, each earning a $250,000 equity grant📊Pension: employer contributions from day one🎁Employee referral program: refer great people, earn 10K in USDC🏝 Flexible Time Off: choose when to work and when to switch off🎂 Birthday leave: take the day off to celebrate you🍼 Enhanced parental leave: more time with family, no second thought🌍 Hybrid working schedule: work fully remotely or from your nearest Moonbase🚆 Commuter benefits: public transport to and from the office🩺 Private healthcare benefits: to protect you and your loved ones🧘 Wellhub wellness membership: access to gyms, studios, classes, and wellness apps in one membership🤖 Unlimited enterprise access to the latest AI tools: Claude, ChatGPT, Gemini and whatever's next🍱 Lunch credit: meals covered on the days you're in the office🪑 Home office setup allowance: build the home office of your dreams👛 Remote working allowance: those working fully remotely get a little extra for utilities🌕 Monthly product budget and zero-fee crypto transactions📚 $1,000 Annual training budget: we support your learning journey🎯 High Potential Program: structured development, mentorship, and stretch opportunities✈️ Regular remote company offsites: high-impact in-person sessions and hackathons🚲 (Ireland) Cycle to Work scheme: tax-efficient bike, gear, and safety kit🔌 (UK) EV Salary Sacrifice: lease an electric vehicle through pre-tax salaryWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Apply here 👉 Enterprise Marketing Director

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