产品营销经理负责人
Lead Product Marketing Manager
在Affirm，我们存在的意义是为那些重要的时刻提供清晰、可预测的支付方式，没有隐藏费用，没有意外，也不会在最重要的事情上做出妥协。
作为高级产品营销经理，你将在塑造商家体验Affirm产品方面发挥战略性和实操性的作用。你将帮助制定产品策略，领导高影响力的上市计划，并打造能推动业务成果的引人故事。
这是一个高度跨职能的角色，需要强大的产品直觉、战略思维和行动导向。你将为每项工作带来深入的客户和竞争洞察，并作为真正的合作伙伴与产品、收入（包括销售、客户成功和赋能）、合作及分析团队的领导层协作。
你将负责：
- 通过洞察塑造产品策略：与产品团队紧密合作，通过识别新机会、发现未满足的客户需求、商家需求和合作伙伴需求，并建立反馈循环来塑造产品路线图。利用客户研究、竞争情报和市场趋势来指导产品开发和战略优先级。
- 领导上市策略与执行：负责你所负责产品领域的高影响力上市计划的端到端策略和执行——从测试版到全面发布。这包括打造有说服力的价值主张，制定细分策略，协调跨职能利益相关者，并衡量上市成功。此外，你将分析复杂的数据集以发现洞察，从而指导细分、定位并优化产品营销策略。通过可扩展的项目推动有意义的业务影响，加速采用和增长。
- 加速产品采用和增长：设计并执行推动商家参与和大规模采用的项目。与销售、客户成功、赋能和合作团队协作，确保信息一致性。分析产品采用情况以指导优化策略并识别增长杠杆。
- 提升战略客户互动：为关键的客户接触点开发信息和材料，包括与顶级商家的半年度路线图会议。制定产品愿景并将其转化为有说服力的外部叙述，加强合作关系，建立信任并推动持续参与。
- 以敏捷性和执行力运作：自信地应对不确定性，并为复杂的跨职能项目带来清晰度。
查看英文原文
At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
As a Lead Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership.
What You’ll Do:
- Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
- Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
- Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
- Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
- Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
- Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
- Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives.
- Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.
What We’re Looking For:
- 8+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
- Proven track record of leading product launches and driving GTM strategy that delivers business results.
- Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.
- Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
- Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
- Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
- Proven ability to collaborate and influence cross-functionally.
- Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy.
- Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.
This role is ideal for someone who thrives in a dynamic environment, brings creativity and analytical rigor to problem-solving, and is passionate about transforming the way people access credit.
Pay Grade - M
Equity Grade - 8
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000
USA base pay range (all other U.S. states) per year: $164,000 - $224,000
Please note that visa sponsorship is not available for this position.
#LI-Remote
Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.
Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:
- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.
We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.
For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.
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