商业治疗领域负责人
Commercial Therapeutic Area Lead
Sobi 是一家专注于罕见病的国际生物制药公司。我们致力于为罕见病患者提供创新治疗方案，改善他们的生活。
CEE 商业治疗领域负责人将向中欧和东欧商业治疗领域总监汇报，并推动我们在关键市场的商业计划执行，以实现我们的雄心勃勃的目标。
主要职责
· 推动所负责品牌和/或产品组合在 CEE 的区域战略和战术计划的制定与执行
· 支持市场实施上市工作，对产品生命周期管理负责
· 推动品牌团队方法，与医学、市场准入、国家经理、客户参与经理、供应、法规、法律与合规、财务及人力资源部门协同合作，以优化商业成功。与全球商业组织建立牢固关系，确保品牌策略一致
· 生成市场洞察，更好地理解关键市场趋势、市场潜力和竞争环境，以推动市场中的主动区域策略和战术
· 为指定的治疗领域制定区域沟通计划，包括定位、信息传递、价值主张、创意活动和推广要素
· 监督并协调品牌的跨职能上市方面，确保上市计划得以制定并达成里程碑。支持市场制定上市实施计划、产品增长策略、差异化和竞争策略，贯穿产品生命周期
· 通过在各渠道和受众中执行品牌策略，确保利益相关者了解未满足的需求以及我们的产品如何解决这些问题，与跨职能和国家团队协作
· 为各国的关键客户经理制定并实施商业培训计划，紧密与客户参与社区和市场集群的商业负责人合作
· 建立定期的品牌论坛，用于沟通、内部教育、交流和经验分享
· 开发推广工具并优化全渠道传播，包括数字、媒体和社交媒体策略，并在整个地区加以利用
· 与市场、市场集群和客户参与团队建立定期接触点，旨在审查和监控绩效，支持
查看英文原文
Sobi is an international biopharmaceutical company focused on rare diseases. We are dedicated to providing access to innovative treatments that transform life for people with rare diseases.
The role of CEE Commercial Therapeutic Area Lead will report to the Commercial Therapeutic Area Director, Central and Eastern Europe, and drive execution of commercial initiatives in our key markets to realize our ambitious plans.
Key responsibilities
· Drive the development and execution of the regional strategic and tactical plan for the launch of assigned brands and/or product portfolio in CEE
· Support the markets with launch implementation being accountable for management of the product lifecycle
· Drive Brand Team approach and work collaboratively in alignment with the Medical, Market Access, Country Managers, Customer Engagement Managers, Supply, Regulatory, Legal & Compliance, Finance and HR to optimize commercial success. Establish strong relationships with Global Commercial organization to ensure alignment in brand strategy
· Generate market insights to better understand the key market trends, market potential and competitive environment to drive proactive regional strategies and tactics in the markets
· Develop regional communication plan for the given therapeutic area/-s including key elements of positioning, messaging, value proposition, creative campaign, and promotional components
· Oversee and coordinate the cross-functional launch aspects for the brand, ensuring launch plans are developed and milestones are met. Support the markets with the launch implementation plan, product growth strategy, differentiation and competitive strategy through the product lifecycle
· Ensure stakeholder awareness of unmet needs and how our products can address these, in conjunction with the cross-functional and country teams, by executing the brand strategy across channels and audiences
· Prepare and implement commercial Training programs for the Key account managers in the countries working closely with the customer engagement community and commercial Leads in the market clusters
· Establish regular Brand Forum for communication, internal education, exchange and sharing experiences
· Develop promotional tools and optimize omni-channel communication, including digital, media and social media tactics and leverage across the region
· Establish regular touch points with the markets, market clusters and customer engagement teams aiming at review and monitoring performance, supply status, key account plans and local activities
· Ensure appropriate allocation of investments and promotional resources, navigating to relevant P&L and efficiency on investment to optimize the performance of the brand/-s
· Creating efficiencies in collaboration between the markets, clusters & platform teams at a product level by sharing and leveraging the best practices and launch excellence across the brands and markets
· Create and implement regional educational initiatives (e.g. symposia, speaker's bureau, stand-alone events) to raise disease awareness in the region
- University level education in medical/science or marketing or other related and relevant discipline
- 7+ years experience in sales and marketing within the pharmaceutical industry, preferably in nephrology and/ or rare diseases
- Successful track record of leading the launch and commercialization of specialized medicines in complex environments
- Strong strategic and operational marketer, with experience in omni-channel engagement
- Experience in working with KOLs in local country and/or internationally
- Experience in both local and cross-country/regional roles preferred
- Experience with managing sales teams and P&L preferred
- Strong business acumen and analytically minded
- Excellent organization and planning skills experience, with demonstrated ability to influence multi-stakeholders and deliver results on time and within budget
- Multi-cultural, interpersonal with strong communication skills and patient focus
- Able to develop strong relationships with colleagues, marketing partners and external suppliers/agencies in the region
- Ambitious, proactive and energetic with a flexible outlook conducive to operating successfully in a dynamic environment
- Be able to travel as needed
- Fluency in written and spoken English. Other languages are an asset