初创市场负责人
Startups Marketing Lead
关于 Sentry
软件驱动世界，速度比以往任何时候都更快。Sentry 帮助开发者在用户注意到之前修复错误和性能问题，让团队减少灭火时间，更多时间用于构建。
被 200,000+ 家组织信赖，Sentry 是当今应用监控的标准，我们的团队正在打造其 AI 原生的未来。
关于该职位
Sentry 已经有一个初创计划：信用额度、与 YC 和 a16z 的合作伙伴关系、一个终端主题的落地页，开发者认为这很酷。我们缺少的是一个全职负责将该计划变成真正增长引擎的人。
这就是这个职位。你将全面负责初创营销：合作伙伴生态系统、社区参与、获取计划、在创始人和早期工程师聚集的场合中的品牌形象。你将把今天已有的东西转化为让 Sentry 成为每个新公司发布代码时的默认监控选择。
该职位向企业营销主管汇报（是的，我们理解这可能让人困惑，但她真的很棒），并与增长、产品营销和开发者体验团队合作。你将有真正的自主权来塑造策略并从零开始建立项目——但你也需要快速执行，（有点——我们可以进一步解释），衡量哪些有效，并淘汰无效的。
在这个职位中，你将：
- 构建和扩展初创合作伙伴关系。拓展与加速器、孵化器、风险投资平台和初创交易聚合器的关系。让 Sentry 的信用额度计划成为每个初创公司福利堆栈中的理所当然的选择。
- 负责初创获取漏斗。设计将早期公司从免费计划 → 信用额度计划 → 付费客户 → 扩展的项目。对所有内容进行跟踪，以便我们知道管道在哪里以及哪里出现了泄漏。
- 成为 Sentry 在初创生态中的代表。参加演示日、创始人活动和旧金山科技周。与正在打造下一代公司的人员建立关系。不是因为这是一个预算项，而是因为你真正处于那个世界。
- 为初创受众创建内容和活动。创始人和早期工程师不读白皮书（我们也不写）。找出他们阅读、观看和分享的内容，然后以一种有用而非销售的方式将 Sentry 展现给他们。
- 改变初创计划本身。优化信用结构、试用体验和早期团队的入职流程。倡导初创公司从 Sentry 产品中实际需要的东西。
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ABOUT SENTRY
Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.
ABOUT THE ROLE
Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine.
That's this role. You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers. You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code.
This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx. You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't.
IN THIS ROLE YOU WILL
- Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack.
- Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks.
- Be Sentry's face in the startup ecosystem. Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies. Not because it's a line item, but because you're genuinely in that world.
- Create content and campaigns for startup audiences. Founders and early engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy.
- Shape the startup program itself. Evolve the credits structure, trial experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging.
- Measure and report on the program's impact. Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics.
YOU'LL LOVE THIS JOB IF YOU
- You've built a startup marketing or partnerships program at a company that sells to developers or technical teams, and you did it from close to zero.
- You're a growth marketer who also knows how to work a room. You can run a paid campaign and also have a genuine conversation with a founder at a YC demo day afterparty.
- You think Sentry's startup help center page that says "Open a DM to your best developer friend and type 'hey is Sentry good?'" is the right energy for this audience.
- You'd rather launch something scrappy on Monday than present a polished deck about it on Friday.
- Your career path has a few unexpected turns in it, and you think that makes you better at this job, not worse.
QUALIFICATIONS
- 4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
- Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
- Track record of working across growth, brand, community, and partnerships (not just one lane)
- Familiarity with the developer tools or B2B SaaS ecosystem
- Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
- Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work
EQUAL OPPORTUNITY AT SENTRY
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.
Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy https://sentry.io/careers/applicantprivacy/.