邮件与生命周期营销专员 - 葡萄牙
Email & Lifecycle Marketing Specialist - Portugal
职位：邮件与生命周期营销专员
地点：葡萄牙（远程）
职位概述
Rove Concepts 和 Rove Next 正在寻找一位经验丰富的邮件与生命周期营销专员加入我们的全职团队。该职位将支持两个品牌在邮件营销和客户生命周期活动方面的规划、执行和优化，帮助提升客户参与度、留存率、重复购买率和长期忠诚度。
理想的候选人喜欢创造个性化的客户体验，分析活动表现，并通过数据驱动的营销持续优化客户旅程。
你将负责
- 在 Rove Concepts 和 Rove Next 执行邮件营销活动。
- 构建、维护并优化自动化客户流程，包括欢迎邮件、购物车遗弃、浏览遗弃、购买后、挽回流失客户和留存流程。
- 开发客户细分以提供个性化的营销体验。
- 与创意和电商团队紧密合作，支持产品发布、促销和季节性活动。
- 创作、测试并优化邮件内容、主题行、布局和行动号召。
- 进行 A/B 测试以提高参与度、转化率和整体活动表现。
- 监控活动表现并准备包含可操作见解的定期报告。
- 维护邮件营销日历，确保活动准确且按时执行。
- 跟踪邮件营销、CRM 和生命周期营销的最佳实践。
- 你需要具备
- 在电子商务企业中拥有 2 年以上邮件营销、CRM 或生命周期营销的经验。
- 具有使用 Klaviyo 或类似邮件营销平台的经验。
- 对客户细分、营销自动化和生命周期活动有深入理解。
- 具备基础 HTML 知识用于邮件编辑者优先考虑。
- 强大的分析和组织能力。
- 优秀的沟通能力和细致的工作态度。
- 只有符合职位要求的申请人会被联系。
- Rove Concepts 和 Rove Next 欢迎所有合格人士申请。我们致力于工作场所的平等就业和多样性，欢迎所有符合条件的申请人，包括但不限于少数族裔、任何性别认同或表达、性取向、原住民以及残疾人士。如果你希望成为我们不断壮大的团队的一员
查看英文原文
Position: Email & Lifecycle Marketing Specialist
Location: Portugal (Remote)
Role Overview
Rove Concepts and Rove Next are seeking an experienced Email & Lifecycle Marketing Specialist to join our team on a full-time basis. This role will support the planning, execution, and optimization of email marketing and customer lifecycle campaigns across both brands, helping drive customer engagement, retention, repeat purchases, and long-term loyalty.
The ideal candidate enjoys creating personalized customer experiences, analyzing campaign performance, and continuously improving customer journeys through data-driven marketing.
What You'll Do
- Execute email marketing campaigns across Rove Concepts and Rove Next.
- Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
- Develop customer segmentation to deliver personalized marketing experiences.
- Work closely with the Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns.
- Create, test, and optimize email content, subject lines, layouts, and calls-to-action.
- Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance.
- Monitor campaign performance and prepare regular reports with actionable insights.
- Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule.
- Stay up to date with email marketing, CRM, and lifecycle marketing best practices.
What You'll Need
- 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business.
- Experience using email marketing platforms such as Klaviyo or similar.
- Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
- Basic HTML knowledge for email editing is considered an asset.
- Strong analytical and organizational skills.
- Excellent communication and attention to detail.
Only selected applicants who meet the requirements of the role will be contacted.
Rove Concepts and Rove Next welcome applications from all qualified individuals. We are committed to employment equity and diversity in the workplace and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities. If you'd like to be part of our growing team, we'd love to hear from you.
Originally posted on Himalayas