技术广告制作人 - （美国远程）
Technical Ad Producer - (US Remote)
简介
作为技术广告制作人员，你将作为企业合作伙伴的主要创意顾问和技术问题解决者，充当客户品牌目标、内部广告政策和技术活动执行之间的桥梁。向技术广告制作总监汇报，你将成为高价值客户的策略性问题升级点，支持交付高性能且符合政策的创意资源。这是我们在内部管理服务愿景中的一个高影响力、面向客户的职位，你将与销售、客户管理、广告运营和技术团队的同事合作，推动全球最知名品牌的端到端活动成功。
我们希望你申请，即使你觉得自己并不完全符合本职位的所有要求。在Yelp，我们寻找的是优秀的人才，而不仅仅是那些简单满足所有条件的人。这是一个全职远程职位，位于美国。
你将负责：
- 作为企业客户的创意权威和问题升级点，将品牌目标转化为有效的数字广告策略和资源。
- 指导客户开发高影响力的广告布局和创意执行，使其符合品牌形象和活动KPI。
- 向客户清晰解释广告政策、技术标准以及公司指南背后的原因，确保合规性和客户满意度。
- 与销售、客户管理、广告运营、产品和工程团队跨职能协作，实现无缝的活动执行并解决创意挑战。
- 运用对转化率优化（CRO）和展示广告分析的深入了解，推动广告表现的可衡量提升。
- 主动解决创意摩擦，提供创新且符合政策的解决方案，同时尊重客户愿景和公司标准。
- 向领导层和内部团队提供持续反馈，以支持创意流程、政策和客户成果的持续改进。
- 为Yelp网站活动和全漏斗程序化渠道（包括展示、视频、CTV、原生、DOOH和音频）开发和执行创意资源，使用如The Trade Desk等平台。
- 参与创意资源的制作、质量保证和投放——通过独立工作或在适用情况下与其他团队协作，确保技术兼容性、符合规范和最佳性能。
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Summary
As the Technical Ad Producer, you will act as the primary creative consultant and technical troubleshooter for our Enterprise partners, serving as the bridge between client brand objectives, internal advertising policies, and technical campaign execution. Reporting to the Director, Technical Ad Production, you will be the strategic escalation point for high-value clients, supporting the delivery of high-performing, policy-compliant creative assets. This is a high-impact, client-facing role within our in-house managed services vision, where you’ll partner with colleagues across Sales, Account Management, Ad Operations, and technical teams to drive end to end campaign success for the world’s most recognized brands.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.
What you'll do:
- Serve as the creative authority and escalation point for enterprise clients, translating brand objectives into effective digital ad strategies and assets.
- Guide clients in developing high-impact ad layouts and creative executions that align with brand identity and campaign KPIs.
- Clearly explain advertising policies, technical standards, and the rationale behind company guidelines to clients, ensuring both compliance and client satisfaction.
- Collaborate cross-functionally with sales, account management, ad operations, product, and engineering teams to deliver seamless campaign execution and resolve creative challenges.
- Apply deep knowledge of conversion rate optimization (CRO) and display ad analytics to drive measurable improvements in ad performance.
- Proactively address and resolve creative friction by offering innovative, policy-compliant solutions that honor both client vision and company standards.
- Provide ongoing feedback to leadership and internal teams to support continuous improvement in creative processes, policies, and client outcomes.
- Develop and execute creative assets for Yelp Website campaigns and full-funnel programmatic channels—including Display, Video, CTV, Native, DOOH, and Audio—serving on platforms such as The Trade Desk.
- Participate in the production, QA, and trafficking of creative assets—ensuring technical compatibility, adherence to specifications, and optimal performance—by working both autonomously and, when applicable, in collaboration with our creative partner Celtra.
What it takes to succeed:
- 5+ years of experience in digital ad design, creative strategy, or art direction, with proven success in client-facing roles.
- Exceptional communication, presentation, and negotiation skills, with direct experience managing enterprise-level relationships.
- Deep understanding of creative elements that drive ad engagement and conversion, and experience using analytics to optimize performance.
- Strong familiarity with ad serving mechanics, trafficking processes, asset specifications, and digital ad operations.
- Advanced proficiency in creative and prototyping tools (e.g., Figma, Adobe Creative Suite, Google Web Designer).
- Ability to work cross-functionally with technical, operational, and business stakeholders in a fast-paced environment.
- Develop and troubleshoot custom HTML5, CSS, and JavaScript ad creatives to ensure compatibility and optimal performance across platforms.
- Collaborate with engineering and product teams to implement advanced tracking solutions, using coding expertise to support technical integrations.
- Utilize scripting languages (e.g., Python, JavaScript) to automate creative production workflows and QA processes.
- Leverage coding skills to diagnose and resolve technical issues in ad serving, creative rendering, and data collection.
- Experience articulating complex technical or policy concepts to non-technical audiences.
What you'll get:
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- Compensation range for this position is $95k–$135k annually. You may also be offered a bonus and benefits.
Closing
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at or 415-969-8488.Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice Notice to Washington Applicants - Washington State Fair Chance ActOriginally posted on Himalayas