高级媒体购买经理与策划师
Senior Media Buyer & Planner
高级媒体采购员 / 媒体策划师
远程办公 | 联邦医疗传播
GLI 正在寻找一位经验丰富的高级媒体采购员 / 媒体策划师，以支持一项全国性的联邦医疗传播项目，重点在于退伍军人推广、公共卫生意识和自杀预防计划。
入选的候选人将负责跨数字和传统广告渠道的整合付费媒体活动的规划、投放、优化和绩效报告。该职位需要具备受众定位、媒体策略、活动分析和绩效优化方面的专业知识，以有效覆盖全国的退伍军人和军人群体。
主要职责
• 在数字、社交媒体、联网电视（CTV）、程序化广告、视频和广播渠道上制定并执行整合付费媒体策略。
• 制定、谈判、购买、投放和优化广告活动，以最大化受众覆盖范围、参与度和投资回报率。
• 利用人口统计、行为、地理和市场数据制定受众细分和定位策略。
• 监控活动表现，并根据性能指标和分析结果持续优化媒体投放。
• 分析并报告活动结果，包括展示次数、覆盖范围、参与度、点击率、视频观看次数、转化指标和整体活动效果。
• 为联邦利益相关者准备高管级报告和演示文稿。
• 与传播、创意、分析和项目管理团队合作，确保活动成功执行。
要求
最低资格条件
• 市场营销、传播、广告、公共关系、商业或相关领域的学士学位。
• 至少八年媒体采购、媒体策划、数字广告、整合营销或战略传播方面的工作经验。
• 有管理多渠道付费媒体活动的经验。
• 强大的分析、报告、预算和活动优化能力。
• 有受众定位、地理定位、媒体分析和绩效评估的经验。
高度期望的资格条件
• 有支持退伍军人、军队、医疗、行为健康、公共卫生或自杀预防传播项目的经验。
• 有管理超过一百万美元的联邦传播活动和媒体采购的经验。
• 有受众细分、展示验证、媒体合规、品牌安全和
查看英文原文
Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications
GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.
The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.
Key Responsibilities
• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
• Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
• Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
• Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
• Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
• Prepare executive-level reports and presentations for federal stakeholders.
• Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.
Requirements
Minimum Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
• Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
• Demonstrated experience managing multi-channel paid media campaigns.
• Strong analytical, reporting, budgeting, and campaign optimization skills.
• Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Highly Desired Qualifications
• Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.
• Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.
• Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.
• Experience developing campaigns targeting Veteran and active-duty military populations.
Location: Remote (U.S.)
Employment Type: Consultant / Subcontractor
Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Terms apply to Benefit Packages, depending on scope.
Disclaimer:
GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.
If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.
When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview. Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.
We are an Equal Opportunity Employer.
Originally posted on Himalayas