市场平台与电商总监
Director, Marketplaces & Ecommerce
Aura由两位早期的Twitter软件工程师创立，他们希望利用自己对社交关系的理解，为家庭创造一种围绕最佳回忆聚集的方式。在智能手机应用和精美数字相框之间无缝分享的结合引起了共鸣，如今Aura已被数百万家庭使用，仅2025年就分享了超过100亿张照片。被Wirecutter称为最佳数字相框的产品，一直致力于更宏大的目标：一个私密、可信赖的与亲密家人连接的平台。Aura现已在北美和欧洲数千家领先的零售店上市。
#### **职位描述**
作为电子商务总监，你将负责[auraframes.com](http://aurafames.com)和Amazon市场体验的点击后体验。从顾客首次访问网站到最终下单（并再次回来），你将负责将流量转化为收入。
这是一个在我们的Amazon 3P体验、Shopify驱动的商店以及其他市场中具有高度自主权的角色。你将领导转化率优化、站点商品展示和现场客户旅程，与付费媒体、生命周期、品牌和产品团队紧密合作，使auraframes.com成为购买Aura的最佳地点。
#### **你将负责**
- 在Amazon和新兴渠道上制定市场策略，平衡盈利增长、品牌形象展示、运营卓越和渠道扩展。
- 负责从落地页到购买的完整流程。构建并执行持续的测试路线图，涵盖落地页、产品详情页、购物车和结账流程，并建立成熟的CRO体系。设定我们要测试的内容、原因以及如何衡量提升效果。
- 管理现场的产品展示、捆绑销售、价格显示和促销执行。将季节性时刻（返校季、节假日、送礼）转化为引人入胜的现场体验。
- 负责页面速度、导航、搜索和商店的整体可用性。在每一步减少摩擦。
- 领导我们的Shopify商店路线图，包括主题、应用和集成。根据需要与工程团队和代理商合作。
- 负责电子商务收入目标，预测网站表现，并报告推动该渠道的关键指标。
- 与付费媒体合作，使落地体验与活动一致，与生命周期团队合作实现转化和留存，并与品牌团队保持商店内容一致。
- 对商品组合、捆绑销售和定价架构形成自己的见解
查看英文原文
Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.
#### **About the Role**
As Director of E-commerce, you own the post-click experience on [auraframes.com](http://aurafames.com) and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.
This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to make auraframes.com the best place to buy an Aura.
#### **What You'll Own**
- Own the marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, operational excellence, and channel expansion.
- Own the full funnel from landing to purchase. Build and run a continuous testing roadmap, across landing pages, PDPs, cart, and checkout and build a mature CRO discipline. Set the agenda for what we test, why, and how we measure lift.
- Manage product presentation, bundling, pricing display, and promotional execution on-site. Translate seasonal moments (Back to School, holiday, gifting) into compelling on-site experiences.
- Own page speed, navigation, search, and the overall usability of the storefront. Reduce friction at every step.
- Lead our Shopify storefront roadmap, including theme, apps, and integrations. Partner with engineering and agencies as needed.
- Own e-commerce revenue targets, forecast site performance, and report on the metrics that drive the channel.
- Work with paid media to align landing experiences to campaigns, with lifecycle to convert and retain, and with brand to keep the storefront on-message.
- Develop a point of view on assortment, bundling, pricing architecture, and merchandising that maximizes conversion, AOV, and profitability
- Drive personalization across the storefront using customer behavior, merchandising, and AI to create more relevant shopping experiences
- AI-first mindset with a track record of identifying, building, and deploying AI solutions (agents, workflows, automations, and copilots) that create competitive advantage and operational efficiency.
#### **What You Bring**
- 7+ years in e-commerce, with significant time owning a DTC storefront and marketplaces. Shopify experience strongly preferred.
- A proven CRO track record. You can point to tests you designed and the revenue they drove.
- Strong analytical fluency. You are comfortable with site analytics (GA4 or equivalent), A/B testing tools, and translating data into decisions.
- Merchandising instinct paired with operational rigor. You can make a page convert and ship it on time.
- A bias toward ownership. You set strategy and you execute, and you do not wait to be told what to test.
- Excellent cross-functional collaboration skills across marketing, product, and engineering.
#### **Nice to Have**
- Experience scaling a brand through $100M+ in DTC revenue.
- Familiarity with measurement frameworks (MER, incrementality, post-purchase attribution).
- Experience with gifting or considered-purchase categories.
#### Compensation, Benefits, and Perks:
At Aura, we believe in creating a great work environment so you are set up to succeed in your job and do the best work of your career. We have offices in New York City and San Francisco. We offer the following benefits to all full-time Aura employees based in the U.S.:
- Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
- Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
- Generous stock option program, which begins vesting after 1 year at the company
- Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
- A monthly fitness and wellness allowance of up to $150
- Lunch and snacks on us every day in our NYC and SF offices
_(Benefits may differ for part-time or international roles.)_
Compensation: $220,000 - $250,000, commensurate with experience
_Aura Home Inc. All rights reserved, Aura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply._
_We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation._
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