市场经理
Marketing Manager
职责
- 管理日常行政事务，确保市场部顺利运行
- 进行市场调研以发现新机会
- 收集和分析消费者行为数据（例如网站流量和排名）
- 制作营销和销售指标报告，如转化率
- 协助组织促销活动
- 与市场设计和内容团队协作，制作宣传材料（例如手册和通讯）
- 保存营销指标和过往活动结果的详细记录
- 准备定期销售预测报告
- 监控竞争对手的营销活动
要求和技能
- 具有市场经理相关工作经验
- 熟悉数字营销工具和方法
- 有SEO/SEM活动经验
- 熟练使用计算机，包括MS Excel、网络分析和Google AdWords
- 优秀的沟通和演示能力
- 强大的分析能力，具有目标导向的态度
- 市场营销或相关领域的学士学位
所有信息将根据EEO指南保密。
Markets Group 是一家执行论坛组织者，拥有在20多个国家举办400+场活动的经验。自2009年成立以来，Markets Groups 将投资管理界人士聚集在一起，提供无与伦比的思想领导力体验，为同行学习、想法分享和建立联系提供平台。
我们的论坛为资产管理者和投资者提供了独特的机会，实现时间和投资的高回报。通过我们的会议系列，我们致力于满足所服务地区专业受众的动态需求。
Markets group 已成长为全球最大、最成功的会议组织者，目前在纽约、伦敦和新加坡有超过100名专业人员。
我们正在寻找一名市场经理，协助规划和实施我们的市场和广告活动。
对于该职位，您应了解完整的营销组合，并熟悉分析市场调研和客户行为的方法。您还应能够创建电子表格并分析定量数据，以解读投资回报率和关键绩效指标。
最终，您应通过建立强有力的营销活动帮助我们实现业务目标。
最初发布于Himalayas
查看英文原文
Responsibilities
- Manage daily administrative tasks to ensure the Marketing department runs smoothly
- Conduct market research to identify new opportunities
- Gather and analyse consumer behaviour data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Assist with organizing promotional events
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
- Keep organized records of marketing metrics and results of past campaigns
- Prepare regular sales forecasting reports
- Monitor competitors’ marketing activities
Requirements and skills
- Proven work experience as a Marketing Manager
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid computer skills, including MS Excel, web analytics and Google AdWords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
All your information will be kept confidential according to EEO guidelines.
Markets Group is an executive forum organizer with a track record of 400+ events in over 20 countries. Founded in 2009, Markets Groups brings together the investment management community for an unparalleled thought leadership experience that provides a platform for peer-to-peer learning, idea sharing, and networking.
Our Forums present a unique opportunity to link together asset managers and investors to achieve premium return on time and investment. Through our portfolio of conferences, we work to meet the dynamic needs of our specialized audiences across the geographies we serve.
Markets group has grown into the largest and most successful conference organizer in the world with over 100 professionals operating out of New York, London, and Singapore.
We are looking for a Marketing Manager to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix and be familiar with ways to analyse market research and customers’ behaviour. You should also be able to create spreadsheets and analyse quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals through building strong marketing campaigns.
Originally posted on Himalayas