增长 - 数字营销（业务）
Growth - Digital Marketing (Business)
关于团队
增长团队推动ChatGPT的消费者和企业部门以及其他OpenAI产品在全球范围内的用户和收入增长。我们贯穿整个销售漏斗——从认知和获取，到激活、留存和扩展——结合全球绩效营销、AI驱动的工作流程、产品内优化、洞察、实验和创意运营工程。
关于职位
我们正在招聘一位B2B付费营销负责人，负责在各个渠道（包括付费搜索、付费社交、程序化广告、联盟营销和新兴渠道）上主导并扩大全球获取。该负责人将定义自服务和销售支持旅程中的渠道策略，为不同的业务细分市场制定计划，并从需求创建到客户增长全程负责可衡量的影响。
您将与销售、GTM、产品营销、生命周期、产品、工程、数据科学、财务、设计和营销运营紧密合作，将付费活动与正确的购买旅程连接起来。这个团队注重快速迭代、严谨的度量以及紧密的反馈循环，以提升潜在客户和账户质量、转化率、销售线索管道和长期客户价值。
在此职位中，您将：
- 负责针对B2B受众的付费搜索、付费社交、程序化广告、联盟营销和其他渠道的全球付费渠道策略，包括规划、预测、预算节奏、受众设计和性能管理。
- 在自服务、产品驱动和销售支持模式中构建和优化计划，根据细分市场、使用场景、买家和销售漏斗阶段调整渠道策略。
- 与销售和GTM团队合作，使活动与收入重点、产品发布、解决方案策略、客户群体和区域机会保持一致。
- 优化从需求获取和合格潜在客户到激活、销售线索管道、转化、扩展和长期客户价值的全漏斗表现。
- 为决策者、实践者、公司规模、行业和使用场景制定B2B受众、优惠和信息策略。
- 与销售和营销运营建立强大的反馈循环，利用潜在客户质量、账户参与度、销售线索进展和客户洞察来提升表现。
- 推动实验和增量度量，将结果转化为跨市场、细分市场和销售模式的可扩展方案。
- 构建AI驱动的创意、定位、报告和优化工作流程，实现自动化和高效运作。
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About the Team
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
About the Role
We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth.
You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value.
In this role, you will:
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
- Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
- Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
- Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.
- Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.
- Create strong feedback loops with Sales and Marketing Operations, using lead quality, account engagement, pipeline progression, and customer insights to improve performance.
- Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
- Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.
You might thrive in this role if you:
- 8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high-growth technology or subscription businesses.
- 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
- A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.
- Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
- Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.
- Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.
- Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.
- Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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