创意总监
Creative Director
职位描述：
Ivy Health 正在快速发展。我们是一家致力于高能量护理和改变人生的品牌。我们正在寻找一位创意总监，这位人才是罕见的复合型人才：一位高级品牌战略专家，同时不惧亲自参与实际创作。
您的主要任务是引领 Ivy Health 的视觉与语言演变。您将是我们品牌形象的架构师，负责从“核心理念”到所有平台上的视频、设计和文案的日常执行。
关键职责
品牌进化与重塑领导
- 架构品牌重塑：领导 Ivy Health 品牌形象的战略方向，确保其体现我们充满活力和现代的文化。
- 保护品牌形象：制定并执行全面的品牌指南，确保 700 多家门店的一致性。
- 战略愿景：将业务目标转化为能打动患者和推荐合作伙伴的创意策略。
内容管理
- 全渠道执行：领导所有创意素材的开发，包括数字广告、社交媒体内容、网站 UI/UX 和实体诊所宣传材料。
·
跨领域监督：
- 设计：保持对视觉卓越性和现代美学的高标准。
- 文案：确保我们的品牌声音一致、富有同理心，同时充满活力。
- 视频/动态设计：监督从概念到最终剪辑的视频制作过程。
团队领导与运营
- 指导与激励：管理内部创意团队以及外部代理机构和自由职业者的网络。
- 流程优化：实施流程，使团队能够快速行动而不破坏品牌形象。
- 利益相关者协作：与运营和临床团队紧密合作，确保创意支持业务成果。
我们希望您具备以下特质
- 您有带领品牌进行转型的经验。您知道如何让一个品牌显得新鲜、现代且令人兴奋。
- 您可以在上午 10 点主持会议，下午 2 点需要时也能立即进入 Figma 或脚本编辑。
- 您适应“动态”环境，享受高增长公司的节奏。
- 您理解医疗保健是个人化的。您知道如何讲述建立信任并促使行动的故事。
任职要求
- 10 年以上创意相关工作经验，其中至少 3 年在领导岗位（创意总监或高级创意总监）。
- 有成功推出品牌标识和多渠道活动的记录。
- 对 Adobe Creative Suite、Figma、以及...
查看英文原文
State of Location:
Position Summary:
Job Description:
Ivy Health is growing. We are a brand dedicated to high-energy care and life-changing results. We are looking for a Creative Director who is a rare hybrid: a high-level brand strategist who isn't afraid to get their hands dirty in the craft.
Your primary mission? Lead the visual and verbal evolution of Ivy Health. You will be the architect of our brand identity, owning everything from the "big idea" to the daily execution of video, design, and copy across all platforms.
Key Responsibilities
Brand Evolution & Rebrand Leadership
- Architect the Rebrand: Lead the strategic direction of the Ivy Health identity, ensuring it reflects our energized and modern culture.
- Guard the Brand: Develop and enforce comprehensive brand guidelines that ensure consistency across 700+ locations.
- Visionary Strategy: Translate business goals into compelling creative strategies that resonate with both patients and referral partners.
Content Management
- Omnichannel Execution: Lead the development of all creative assets, including digital advertising, social media content, website UI/UX, and physical clinic collateral.
- Multi-Disciplinary Oversight:
- Design: Maintain a high bar for visual excellence and modern aesthetics.
- Copy: Ensure our brand voice is consistent, empathetic, yet high-energy.
- Video/Motion: Oversee video production from concept to final cut
Team Leadership & Operations
- Mentor & Inspire: Manage a internal creative team and a network of external agencies/freelancers.
- Workflow Optimization: Implement processes that allow the team to move fast without breaking the brand.
- Stakeholder Collaboration: Work closely with Operations and Clinical teams to ensure creative supports bottom-line business results.
Who You Are
- You have experience leading brands through transformation. You know how to make a brand feel fresh, modern, and exciting.
- You can lead a meeting at 10:00 AM and jump into Figma or a script edit at 2:00 PM if needed.
- You thrive in a "dynamic" environment and enjoy the pace of a high-growth company.
- You understand that healthcare is personal. You know how to tell stories that build trust and motivate action.
Qualifications
- 10+ years in creative roles, with at least 3+ years in a leadership position (CD or ACD).
- A proven track record of successful brand identity launches and multi-channel campaigns.
- Deep understanding of the Adobe Creative Suite, Figma, and modern video production workflows.
- Experience in healthcare, wellness, or retail/multi-site brands is a significant plus.
- AI-curious
- Exceptional presentation skills
Why Ivy Health?
We are a community of "all-in" people. We work hard, we celebrate wins, and we are obsessed with providing the best patient experience in the industry. If you want to build a brand that actually matters in people's lives, you’re home.
- Exceeding Expectations: Deliver best-in-class care and witness exceptional patient outcomes.
- Incentives Galore: Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays.
- Empowering Values: Live by values that prioritize teamwork, growth, and serving others.
We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.
Originally posted on Himalayas