SEO负责人
Lead - SEO
我们是谁，我们做什么？
BrowserStack 是全球领先的基于云的软件测试平台，为包括亚马逊、微软、Meta 和谷歌在内的 50,000 多家客户提供支持，帮助他们快速交付高质量的软件。由 Ritesh Arora 和 Nakul Aggarwal 于 2011 年创立，公司已发展到在 22 个全球数据中心每天支持超过两百万次测试，提供对 35,000+ 台真实设备和浏览器的即时访问。
拥有 1,200 多名员工并采用远程优先的工作方式，BrowserStack 在规模、可靠性和创新的交汇点上运作。其产品套件涵盖手动和自动化测试、视觉回归、可访问性以及测试管理——所有这些都旨在简化现代开发团队的测试流程。幕后，BrowserStack 持续通过 AI 功能（如智能测试用例生成和设计、flakiness 检测、自动修复等）推动边界——帮助团队减少维护开销、更快调试并更早发现开发周期中的问题。
因其创新和增长而受到认可，BrowserStack 连续四年入选福布斯 Cloud 100 名单。在 Accel、Bond 和 Insight Partners 等投资者的支持下，公司继续扩展其产品组合和全球影响力。加入 BrowserStack 意味着成为一支致力于塑造软件测试未来使命驱动团队的一员。
地点：这是一个远程职位；但该职位要求候选人位于孟买。
职位概览：
作为 SEO 主管，您将在推动公司在传统搜索引擎和 AI 驱动的答案引擎（如 Google AI Overviews、ChatGPT、Gemini、Perplexity 等）上的有机增长中发挥关键作用。
您将帮助制定并执行与业务目标一致的产品驱动型 SEO 和 AEO/GEO 路线图，重点关注合格流量、销售线索影响和可见性，而不仅仅是排名。这是一项需要战略主导权的实操性职位，需与跨职能团队紧密合作，并在必要时指导初级成员。
期望经验：
- 6 年以上实际操作和战略性的 SEO 经验，最好是在 SaaS 或 B2B 类别中。
- 有参与或负责 SEO 策略执行并产生可衡量影响的经验。
- 对 AI 搜索、AEO/GEO 和 LLM 驱动的内容发现有深入理解。
- 精通关键词研究、意图映射和内容策略。
- 扎实的技术 SEO 知识（索引、爬取能力、
查看英文原文
Who are we and what do we do?
BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.
With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.
Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.
Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.
Role in a Nutshell:
As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.).
You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required.
Desired Experience:
- 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.
- Experience contributing to or owning SEO strategy execution with measurable impact.
- Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
- Deep expertise in keyword research, intent mapping, and content strategy.
- Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
- Experience collaborating across teams; exposure to mentoring junior team members is a plus.
- Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
- Clear, structured, and analytical thinker with strong prioritization skills.
- Experience with programmatic SEO or large-scale content systems.
- Familiarity with conversion rate optimization (CRO) and experimentation.
- Experience supporting SEO efforts across multiple markets or regions.
What Will You Do?
- Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.
- Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.
- Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU).
- Support positioning the brand as a trusted source for AI-generated answers.
- Lead keyword, topic, and entity research with strong intent mapping.
- Decide what content to build, why, and how it drives business impact.
- Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.
- Apply strong UX principles to content structure, tone, layout, and overall usability.
- Ensure content is optimized for users first, while remaining search- and AI-friendly.
- Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.
- Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.
- Directly report the business impact of SEO initiatives to leadership & ideate growth strategies
- Provide guidance and mentorship to junior SEO or content team members, as needed.
Benefits:
In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:
- Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law
- Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972
- Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves
- Remote-First work environment that allows our people to work from home
- Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience
Originally posted on Himalayas