品牌影响力、倡导与AI发现总监
Director, Brand Influence, Advocacy & AI Discovery
##### **你能获得什么？**
准备好产生重大影响吗？数百万人已经依赖 Calendly，而我们正处于激动人心的产品增长阶段——现在加入我们正是时候。你在这里所做的每一件事都会加速你的职业发展。如果你希望与你曾合作过的最优秀的人一起学习、成长，并做出一生中最好的工作，那么我们希望你能考虑让 Calendly 成为你职业旅程的一部分。
## **品牌影响力、倡导与 AI 发现总监的一天**
### **为什么在 Calendly 的市场团队工作如此特别？**
我们是让数百万用户发现、了解并爱上 Calendly 的团队。从塑造我们的品牌叙事到动员客户和员工作为真实的倡导者，我们的市场团队推动了 Calendly 增长所需的知名度和亲和力。我们行动迅速，思维大胆，对讲述重要故事有深刻承诺——我们正在寻找一位领导者，帮助我们在更大范围内实现这一目标。
## **你能获得什么？**
每天都有数百万人依赖 Calendly，我们正从一个日程安排平台转变为 AI 驱动的会议生命周期平台。这个职位将塑造客户、社区和 AI 驱动的发现引擎如何找到、信任并推荐 Calendly。
## **为什么我们需要你？**
我们正在寻找一位品牌影响力、倡导与 AI 发现总监，来定义 Calendly 在以 AI 为先的世界中如何建立信任、权威和可发现性。你将负责 Calendly 的客户倡导策略和关键分发渠道（社交媒体和公关/传播），同时扩展该职能以包括 AI 驱动的发现，确保客户声音、社区参与、评论、思想领导力和可信第三方验证增强买家——以及越来越多的 AI 平台如 ChatGPT、Gemini、Claude、Perplexity 和 Microsoft Copilot——发现和推荐 Calendly 的新产品和现有产品的方式。你将与品牌设计、内容、增长营销、产品营销、产品、客户成功和生命周期营销紧密合作，打造一个现代的倡导引擎，推动认知、获取、激活、扩展、留存和长期品牌权威。
## **在典型的一天里，你将：**
- 制定并执行 Calendly 的长期客户倡导和 AI 发现战略。
- 制定并管理社交媒体和公关/传播的渠道路线图。
- 构建并扩展客户倡导计划，包括客户案例研究、推荐计划、社区运营和客户成功故事。
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##### **What’s in it for you?**
Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.
## **A day in the life of a Director, Brand Influence, Advocacy & AI Discovery**
### **What's so great about working on Calendly's Marketing team?**
We are the team behind how millions of people discover, understand, and fall in love with Calendly. From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.
## **What's in it for you?**
Millions of people rely on Calendly every day, and we're transforming from a scheduling platform into an AI-powered meeting lifecycle platform. This role will shape how customers, communities, and AI-powered discovery engines find, trust, and recommend Calendly.
## **Why do we need you?**
We are looking for a Director of Brand Influence, Advocacy & AI Discovery to define how Calendly builds trust, authority, and discoverability in an AI-first world. You will own Calendly's customer advocacy strategy and key distribution channels (social and PR/Communications), while expanding the function to include AI-powered discovery, ensuring customer voices, community engagement, reviews, thought leadership, and trusted third-party validation strengthen how buyers—and increasingly AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—discover and recommend Calendly’s new and existing products. Working closely with Brand Design, Content, Growth Marketing, Product Marketing, Product, Customer Success, and Lifecycle Marketing, you will build a modern advocacy engine that fuels awareness, acquisition, activation, expansion, retention, and long-term brand authority.
## **On a typical day, you will:**
- Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
- Define and manage channel roadmaps for social media and PR/Communications
- Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
- Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
- Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
- Lead employee and executive advocacy initiatives that amplify authentic brand voices.
- Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
- Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
- Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.
## **Basic Qualifications**
- 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
- Experience building and scaling advocacy or community programs within a B2B SaaS organization.
- Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
- Experience building programs from 0→1 while scaling mature functions.
- Exceptional cross-functional leadership and executive communication skills.
- Strong analytical mindset with experience defining KPIs and measuring business impact.
## **Preferred Qualifications**
- Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
- Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
- Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
- Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
- Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.
## **Success Metrics**
- Customer participation and advocacy engagement
- Review quality and velocity across G2 and other review sites
- Brand share of voice and sentiment
- AI recommendation share and AI citation frequency
- Growth in trusted third-party mentions
- Customer-generated content growth
- Community engagement and digital authority
Tier 1 Salary Hiring Range
$223,835—$279,793 USD
Tier 2 Salary Hiring Range
$205,182—$256,477 USD
Tier 3 Salary Hiring Range
$186,529—$233,161 USD
The ranges listed above are the expected annual base salary for this role, subject to change.
Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.
Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for equity awards, and competitive benefits. Eligible Sales employees also qualify for a Sales Incentive program.
Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows:
- Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
- Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
- Tier 3: All other locations not in Tier 1 or Tier 2
**If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility.**
**All candidates can find our Candidate Privacy Statement [here](https://docs.google.com/document/d/1UarTnO5b7rIEKowqiyRvw1Zz81mROP7tq-NR7sCmhBM/edit)**
**Candidates residing in California may visit our Notice at Collection for California Candidates here: [Notice at Collection](https://docs.google.com/document/d/1d58_uJ1S0ti5jMlekLhXRswLfJAdw0A6/edit#bookmark=id.gjdgxs)**
This role may require occasional travel for company events, team collaboration, or offsites.