高级产品增长营销人员
Senior Product Growth Marketer
我们寻找一位资深产品增长营销人员，其本质是构建者。这是一个高级个人贡献者职位，适合将增长、产品营销、数据、执行和AI结合在一起的人选。
能够独立发现问题，通过数据理解问题，并将这些发现转化为推动业务指标的活动、实验、自动化或项目。
这不是一个团队管理岗位。这里的资深意味着能够独立解决复杂问题，而不是管理团队。
经验与专长
- 在增长、产品营销、生命周期或其他相关角色中有丰富经验。
- 高度分析型，对指标变化的原因充满自然的好奇心。
- 能够独立地从数据→洞察→假设→执行→影响。
- 有在激活、参与、留存、流失和重新激活等环节中建立活动的经验。
- 具备良好的商业判断力，理解自己的工作如何与KPI和收入挂钩。
- 高度自主，具备解决问题的能力，并能熟练使用工具并亲自执行。
- 倾向于快速交付和迭代，而非过度规划。
- 积极使用AI，并持续驱动自动化或改进工作方式。
- 能够有效地与高级和高管级利益相关者合作。
主要职责
- 通过数据发现问题。分析漏斗、用户群组、留存率、流失率、激活率、变现和产品使用情况，主动识别机会。
- 将洞察转化为执行。从数据发现到假设，定义想要推动的KPI，并构建活动、实验或项目来实现目标。
- 全程负责活动。构建并推出激活用户、提升产品采用率、改善留存率、挽回流失用户以及推动增量收入的举措。
- 测量你所交付的内容。了解一项举措是否真正产生了增量影响，从中学习并进行迭代。
- 亲自处理数据。熟悉仪表盘，能够构建分析、用户分群，并用数据回答自己的问题。SQL 是一大优势。
- 构建自动化流程。识别重复或低效的流程，并创建工作流、自动化或工具，使团队更高效。
- 以AI为驱动。将AI作为日常工作中的一部分，用于分析、研究、原型设计、自动化、构建和执行——而不仅仅是生成内容。
- 跨团队协作。与产品、数据、工程、CRM、设计等团队紧密合作。
查看英文原文
We’re looking for a Senior Product Growth Marketer who is a builder at heart. This is a senior individual contributor role for someone who combines growth, product marketing, data, execution, and AI.
Someone who can independently find problems, understand them through data, and turn those findings into campaigns, experiments, automations, or projects that move business metrics.
This is not a people management role. Seniority here means being able to solve complex problems and execute independently,not managing a team.
Experience and Expertise
- Strong experience across Growth, Product Marketing, Lifecycle, or similar roles.
- Highly analytical and naturally curious about why metrics move.
- Ability to independently go from data → insight → hypothesis → execution → impact.
- Experience building campaigns across activation, engagement, retention, churn, and reactivation.
- Strong business judgment and understanding of how your work connects to KPIs and revenue.
- High autonomy, problem-solving ability, and comfort getting into the tools and executing yourself.
- Strong bias toward shipping and iterating rather than over-planning.
- Active use of AI and a constant drive to automate or improve how work gets done.
- Ability to operate effectively with senior and C-level stakeholders.
Key Responsibilities
- Find problems through data. Analyze funnels, cohorts, retention, churn, activation, monetization, and product usage to proactively identify opportunities.
- Turn insights into execution. Go from a data finding to a hypothesis, define the KPI you want to move, and build the campaign, experiment, or project to move it.
- Own campaigns end-to-end.Build and launch initiatives to activate users, increase product adoption, improve retention, recover churned users, and drive incremental revenue.
- Measure what you ship.Understand whether an initiative actually generated incremental impact, learn from it, and iterate.
- Work hands-on with data. Be comfortable navigating dashboards, building analyses, segmenting users, and answering your own questions with data. SQL is a strong plus.
- Build automations. Identify repetitive or inefficient processes and create workflows, automations, or tools that make the team faster.
- Be AI-driven.Use AI as part of your daily workflow to analyze, research, prototype, automate, build, and execute — not just to generate content.
- Operate across teams.Work closely with Product, Data, Engineering, CRM, Design, and other teams to get initiatives shipped.
- Communicate at a senior level. Clearly explain opportunities, business cases, results, and trade-offs to C-level stakeholders and the Board when needed.
Originally posted on Himalayas