高级经理,付费获取
Senior Manager, Paid Acquisition
Apollo.io 是收入团队的领先市场解决方案,全球超过 50 万家企业和数百万用户信赖该平台,从快速发展的初创公司到世界最大的企业均包括在内。公司成立于 2015 年,是 SaaS 领域增长最快的公司之一,截至目前已融资约 2.5 亿美元,估值达 16 亿美元。Apollo.io 为销售和营销团队提供对全球 2.1 亿个 B2B 联系人和 3500 万个公司的验证联系数据的便捷访问,并提供工具在一个统一平台上与这些联系人互动并将其转化为客户。通过帮助收入专业人士找到最准确的联系信息并自动化外联流程,Apollo.io 将潜在客户转化为客户。Apollo 在 2023 年完成了 D 轮融资,由顶级投资机构如 Sequoia Capital、Bain Capital Ventures 等支持,并拥有 Hubspot 前总裁兼首席运营官 JD Sherman 等董事会成员。
#### **你的角色与使命**
作为高级付费获取经理,你将负责 Apollo.io 在所有付费渠道上的表现营销引擎。你将领导一支高技能的渠道专家团队,通过付费搜索、付费社交、联网电视、音频、户外广告和新兴渠道推动可扩展、高效的增长。你将同时担任战略架构师和实际操作者,制定付费获取如何推动 Apollo 增长的愿景,同时保持对数据的紧密关注以直接推动结果。你将是我们的增长战略中的关键声音,也是提升周围团队标准的文化建设者。
#### **职责**
- 领导并培养在付费搜索(Google、Bing)、付费社交(Meta、LinkedIn、Reddit)、电视、音频、户外广告和相关渠道中的高绩效付费渠道专家团队。
- 管理一个每年数百万美元的预算,始终专注于效率、增量和线索贡献。
- 构建并完善 Apollo 的完整度量和归因框架,包括像素配置、CAPI 集成和营销组合建模。
- 在创意、受众、出价策略、落地页和渠道组合方面推动系统化的测试和实验策略。
- 与创意、品牌、分析、产品和财务团队跨职能合作,确保付费项目与公司整体目标一致。
- 负责预测、节奏控制和绩效报告,将数据转化为清晰的建议。
查看英文原文
[Apollo.io](http://apollo.io/) is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. [Apollo.io](http://apollo.io/) provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, [Apollo.io](http://apollo.io/) turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
#### **Your Role & Mission**
As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you.
#### **Responsibilities**
- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
- Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
- Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
- Manage relationships with external agencies, media partners, and technology vendors.
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.
#### **Skills & Expertise**
- 10+ years of experience in performance marketing, with significant time in B2B SaaS.
- Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
- Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams.
- Experienced at building, managing, and mentoring senior individual contributors.
- Excellent communicator who distills complex data into clear narratives for executive audiences.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Tier 1 Pay Range (San Francisco, New York City, Seattle)
$183,100—$228,900 USD
Tier 2 Pay Range (All other US Locations)
$159,200—$199,000 USD
#### We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
#### Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we **take extreme ownership** of our work, **move with focus and urgency**, and **learn voraciously** to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to **own your role and make a real impact**. Collaboration is at our core—we’re **all for one**, meaning you’ll have a team across departments ready to help you succeed. We encourage **bold ideas and courageous action**, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more [here!](https://www.apollo.io/we-are-apollo)