生命周期营销负责人
Lifecycle Marketing Lead
### Directive Consulting 是一家领先的 B2B 效果营销机构，为客户提供真正的收入——而不仅仅是线索。
我们使用客户生成（由我们开发的一种营销方法）来突破噪音。忘记 MQL（营销合格线索）吧——我们致力于推动销售管道、激发销售线索，并推动真正重视增长的品牌发展。从付费广告和 SEO 到转化率优化、营收运营和市场进入策略，我们打造能赢得 SaaS 和整个 B2B 行业的营销引擎。
我们行动迅速。我们大胆思考。我们是精英。我们雇佣那些挑战现状、将活动推向预期之外的人——点燃对大胆、创新品牌的需求。如果你热爱效果，喜欢解决难题，并希望你的工作真正“有意义”，那你就会在这里找到归属感。
但有趣的部分是——我们不只是交付结果；我们在塑造营销的未来。准备好打造一种打破常规的东西了吗？
### **职位描述**
Directive 正在建立一个专门的生命周期营销业务，旨在帮助客户将他们已产生的需求转化为销售管道、收入、重复购买、扩展和长期客户价值。
我们正在寻找一位 **生命周期营销高级经理** 来从零开始构建这一服务。
这是一份从第一天起就兼具“球员-教练”角色的职位。你将亲自参与战略、平台架构、客户交付和执行，同时也会帮助定义 Directive 如何开展生命周期营销业务。随着该服务的发展，你将帮助招聘、指导和培养围绕你的团队，同时继续深入我们最重要的战略性和复杂性客户工作。
你将有充分的自主权来塑造这一业务，包括我们的方法论、服务内容、交付模式、技术建议、衡量框架以及我们如何将生命周期营销推向市场。你将与总监和总经理密切合作，他们将提供战略方向、支持和协作，同时给你空间去构建。
这不是一个适合想要继承完整手册的角色。我们有一个坚实的基础，但我们正在寻找有经验、有观点的人来挑战它、改进它，并帮助我们创造真正差异化的成果。
### **你将支持的客户**
我们的生命周期营销业务支持两种根本不同的盈利模式。你需要能够在这两者之间运作，并教会其他人也这样做。
**电商**
- **Dir**
查看英文原文
### Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually _mean something_, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
### **The Role**
Directive is building a dedicated Lifecycle Marketing practice designed to help clients turn more of the demand they already generate into pipeline, revenue, repeat purchases, expansion, and long-term customer value.
We are looking for an **Associate Director of Lifecycle Marketing** to help build that offering from the ground up.
This is a **player-coach role from day one**. You will be hands-on with strategy, platform architecture, client delivery, and execution while also helping define how Directive approaches Lifecycle Marketing as a practice. As the offering grows, you will help hire, mentor, and develop the team around you while continuing to stay close to our most strategic and complex client work.
You will have significant autonomy to shape the practice, including our methodology, service offerings, delivery model, technology recommendations, measurement frameworks, and how we bring Lifecycle Marketing to market. You will work closely with the Director and Managing Director, who will provide strategic direction, support, and partnership while giving you room to build.
This is not a role for someone looking to inherit a finished playbook. We have a strong starting point, but we are looking for someone with the experience and point of view to challenge it, improve it, and help us create something meaningfully differentiated.
### **The Clients You'll Support**
Our Lifecycle Marketing practice supports two fundamentally different revenue models. You need to be able to operate across both and teach others how to do the same.
**eCommerce**
- **Direct Commerce Retention:** Distributors, manufacturers, and other businesses with a direct purchasing relationship and trackable order history.
- **Channel & Partner Enablement Lifecycle:** Manufacturers selling through distributors, dealers, resellers, or other channel partners. In these environments, the lifecycle audience may be the channel partner rather than the end buyer.
**Service & SaaS**
- **Lead Nurture & Pipeline Acceleration:** Our Service and SaaS clients generate handraisers across paid media, organic, events, content, and other acquisition channels. Lifecycle Marketing helps turn those handraisers into qualified opportunities and customers in partnership with the client's sales and BDR teams.
- **Customer Expansion & Subscription Growth:** Once a prospect becomes a customer, Lifecycle Marketing can help deepen that relationship.
### **What You'll Do**
#### **Lifecycle Strategy & Architecture:** You will help establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients.
- Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
- Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
- Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
- Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
- Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
- Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
#### **Hands-On Client Delivery**
- You will be expected to build alongside the team and act not only as a strategy-only leader.
#### **Platforms & Technology**
- You will work across client technology stacks rather than operating within a single platform.
#### **Client Leadership**
- As a senior member of the practice, you will own relationships, not simply deliver assigned tasks.
#### **Build the Lifecycle Marketing Practice**
- A meaningful part of this role is building the offering itself.
- You will have the autonomy to influence as you begin with shared early-stage frameworks, not rigid rules.
- We expect you to finish what is incomplete, improve what can be better, and introduce new approaches when your experience tells you there is a stronger way to solve the problem.
#### **Sales, Scoping & Growth**
- As a foundational leader of the offering, you will also help Directive determine where Lifecycle Marketing can create value before an engagement begins.
- Over time, you will become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.
### **What We're Looking For**
- Player-Coach Leadership. Initially, time will be spent building and directly delivering client work. As revenue and headcount grow, responsibilities will increasingly include developing the people around you.
- 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
- Meaningful experience supporting **B2B, SaaS, Service, or complex eCommerce business models**. A purely traditional DTC background is unlikely to be enough for this role.
- Hands-on experience architecting lifecycle programs from scratch rather than only optimizing established programs.
- Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
- Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
- Experience working with imperfect data and creating practical strategies despite technical limitations.
- Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
- Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
- Previous experience mentoring, managing, or informally developing other marketers.
- Ability to move between strategy and execution without seeing hands-on work as "below" the role.
- Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements.
- Comfort operating in ambiguity and creating structure where little exists today.
- A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.
### **Strong Plus**
- Agency or consulting experience managing multiple clients simultaneously.
- Experience supporting both eCommerce and B2B/SaaS lifecycle programs.
- Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.
- Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.
- Experience with SMS strategy, technology evaluation, implementation, and optimization.
- Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.
- Experience auditing lifecycle programs and translating findings into paid consulting engagements.
- Previous responsibility for scoping, pitching, or selling professional services.
- Experience helping build a new capability, department, or service offering.
- Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.
**What We Offer**
- Compensation for this role includes a competitive base salary. The annual base salary range for this position based in Canada is $130-160k CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical**- Physical therapy through **Omada,** thousands of **Aaptiv** virtual workouts **,** complimentary **One Medical** membership for primary and virtual care
- 🛫 **Time Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
**Work Environment Requirements**
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
**Additional Information**
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.