高级经理，网红营销
Sr. Manager, Influencer Marketing
关于公司
LifeMD 是一家领先的虚拟初级护理、远程医疗和专科治疗项目提供商，为全国数十万患者提供服务。我们垂直整合的平台结合了全美50个州持证的医疗提供者、内部药房和实验室整合，以及专有技术，使医疗安全、高质量且负担得起。
这场变革的核心是我们由开发者、工程师和技术创新者组成的团队，他们正在构建最先进的系统，让医疗更智能、更快捷、更易获得。从设计可扩展的后端系统到打造直观的用户体验，我们每天都在突破界限。
作为被列为“2023年德勤Fast 500榜单”第166位的快速增长的医疗科技公司，LifeMD 不仅仅是一家医疗公司——它是一家正在革新医疗的科技公司。
职位描述
我们正在寻找一位高级经理，负责在所有主要业务线中建立、扩展并管理我们的创作者策略。你将直接向增长高级总监汇报，负责整个流程——从用户生成内容（UGC）创作者、生活方式网红到医疗专家和持证临床医生。这是一项以结果为导向的营销岗位：你的核心职责是通过体重管理、男性健康和女性健康业务线，推动具有盈利性的患者获取，衡量标准包括客户获取成本（CAC）、广告支出回报率（ROAS）和收入增长。你将同时扮演创意战略家和增长运营者的角色——寻找人才、协商使用权限、设置创作者白名单，并与我们的付费媒体团队合作，在Meta、TikTok、YouTube、落地页和电子邮件渠道上测试和放大创作者内容。
职责：
· 建立并管理专为我们的主要垂直领域定制的创作者名单：WeightCare（患者减重旅程、GLP-1内容）、男性健康（性健康、脱发、TRT）和女性健康（激素治疗、初级护理、健康）。
- 寻找、雇佣并维护与UGC创作者、社交媒体网红、研究人员、真实患者倡导者和认证的医疗专业人士的长期关系。
- 建立可靠的创作者资源，持续产出符合各业务线独特语气和目标受众的高质量视频内容。
- 在所有创作者合同中协商使用权限、永久/期限广告权限和白名单权限。
- 与付费社交团队合作
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About Us
LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.
At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.
About the Role
We are seeking a Sr. Manager of Influencer Marketing to build, scale, and manage our creator strategy across all primary business lines. Reporting directly to the Senior Director of Growth, you will own the entire pipeline—from user-generated content (UGC) creators and lifestyle influencers to medical experts and licensed clinicians. This is a performance marketing role: your core focus will be driving profitable patient acquisition across Weight Management, Men’s Health, and Women’s Health, measured by Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and revenue growth. You will act as both a creative strategist and a growth operator—sourcing talent, negotiating usage rights, setting up creator whitelisting, and working with our paid media team to test and amplify creator content across Meta, TikTok, YouTube, landing pages, and email channels.
Responsibilities:
· Build and manage LifeMD’s creator roster specifically tailored to our primary verticals: WeightCare (patient weight-loss journeys, GLP-1 content), Men’s Health (sexual health, hair loss, TRT), and Women’s Health (hormone therpy, primary care, wellness).
- Source, hire, and manage ongoing relationships with UGC creators, social influencers, researchers, real patient advocates, and board-certified medical professionals.
- Build a reliable pipeline of creators to consistently deliver fresh, high-volume video content tailored to the distinct tone and target audience of each business line.
- Negotiate usage rights, perpetual/term ad rights, and allow-listing permissions into all creator contracts.
- Partner with the Paid Social team to scale top-performing assets through creator handle boosting, Partnership Ads (Meta), and Spark Ads (TikTok).
- Repurpose creator and medical content into assets like landing pages & PDP’s
- Write clear, high-converting creative briefs for creators covering hooks, problem-and-solution messaging, and product/service demonstrations
- Test different hooks, calls-to-action, and video styles to find what converts and lowers acquisition costs per vertical.
- Maintain asset pipeline that delivers net-new, performance-vetted creator ad assets every week across all three pillars. These adhere to brand guidelines and standards.
- React quickly to social trends & market/industry moments
- Work directly with Clinical Ops and Legal/Compliance teams to produce content that adheres to FTC, FDA, and privacy guidelines across all business lines.
- Partner with medical advisers and clinicians to break down complex medical topics (e.g., GLP-1 mechanisms, hormone therapies, prescription treatments) into clear, high-trust social videos.
- Manage the creator budget tracking performance metrics (ROAS, CAC, conversion rates) to ensure every dollar spent drives real business growth.
- Implement clear tracking frameworks using promo codes, affiliate links, post-purchase surveys, and platform attribution.
- Deliver weekly reports to growth leadership, showing top-performing assets, cost trends, and creative learnings by business line.
Requirements
- Direct Experience: 5+ years managing influencer and creator marketing programs for a direct-to-consumer (DTC), subscription, or health brand.
- Vertical Versatility: Experience managing campaigns across differing demographics.
- Performance Focus: Experience managing substantial budgets tied directly to customer acquisition metrics and sales growth, not just engagement.
- Technical Ad Knowledge: Practical experience negotiating paid usage rights, licensing terms, and allow-listing across Meta, TikTok, and YouTube.
- Regulated Industry Experience: Prior experience in telehealth, health and wellness, skincare, or finance, where medical or legal claims require review.
- Data-Driven Approach: Ability to look at ad manager data, spot where viewers drop off, and brief creators on how to fix leaky funnels.
- Strong Negotiation: Clear, professional negotiation skills with talent, talent managers, and agencies to secure fair terms and usage rights.
Benefits
- Salary Range: $130,000-160,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, Roth 401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible Paid Time Off
- Paid Holidays
- Short Term Disability
- Training & Development
Originally posted on Himalayas