管理顾问
Managing Consultant
我们的使命
万事达卡在全球200多个国家和地区推动经济发展并赋能人们。与我们的客户一起，我们正在帮助构建一个可持续的经济体系，让每个人都能繁荣发展。我们支持多种数字支付选择，使交易更加安全、简单、智能和可及。我们的技术和创新、合作伙伴关系和网络相结合，提供独特的产品和服务，帮助个人、企业和政府实现最大潜力。
职位名称和简介
高级顾问 职位描述
我们正在寻找一位经验丰富的市场营销与传播经理，负责在一个大型银行转型项目中，主导信用卡产品的端到端客户沟通。
该职位负责在整个迁移生命周期中交付清晰、合规且以客户为中心的沟通内容。在复杂的多流环境中工作，您将与跨职能团队紧密合作，确保客户旅程的无缝衔接，并在所有接触点保持一致的信息。
您将在您的工作流中担任信用沟通负责人，同时与其他相关工作流协作，确保与整体项目策略和交付时间表保持一致。
主要职责
1. 端到端沟通交付
负责在所有迁移阶段内交付完整的信用客户沟通内容。通过BTL渠道（电子邮件、短信、邮寄信函、推送通知、应用内消息）执行多渠道活动。确保信息符合定义的旅程逻辑、触发条件和客户里程碑。
2. 规划与交付管理
从发现和简报阶段到执行阶段，领导各项计划的结构化交付。定义范围、责任人、时间线和成功指标，通过清晰的文档（包括简报、旅程图和信息框架）进行支持。
3. 客户旅程设计
设计并优化迁移前、迁移中和迁移后的完整信用客户旅程。识别并解决缺口、重复和不一致之处，以确保无缝体验。
4. 利益相关者管理与对齐
与产品、技术、数据、变革、客户体验、法律、风险、合规和营销技术团队的利益相关者合作。作为主要的信用沟通代表，管理风险、依赖关系和升级事项。
5. 需求转化与交付整合
将业务和技术需求转化为可操作的传播策略，包括
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Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Managing ConsultantAbout the Role
We are seeking an experienced Marketing & Communications Manager to lead end-to-end customer communications for card products within a large-scale banking transformation program.
This role is responsible for delivering clear, compliant, and customer-centric communications across the full migration lifecycle. Working within a complex, multi-stream environment, you will partner closely with cross-functional teams to ensure seamless customer journeys and consistent messaging across all touchpoints.
You will act as the credit communications lead within your stream, while collaborating with adjacent workstreams to ensure alignment with broader program strategy and delivery timelines.
Key Responsibilities
1. End-to-End Communications Delivery
Own and deliver end-to-end credit customer communications across all migration stages. Execute multi-channel campaigns across BTL channels (EDM, SMS, direct mail, push notifications, in-app). Ensure messaging aligns to defined journey logic, triggers, and customer milestones.
2. Planning & Delivery Management
Lead structured delivery across initiatives from discovery and briefing through to execution. Define scope, ownership, timelines, and success measures, supported by clear documentation including briefs, journey maps, and messaging frameworks.
3. Customer Journey Design
Design and optimise end-to-end credit customer journeys across pre-, during-, and post-migration phases. Identify and resolve gaps, duplication, and inconsistencies to ensure a seamless experience.
4. Stakeholder Management & Alignment
Partner with stakeholders across Product, Technology, Data, Change, CX, Legal, Risk, Compliance, and Martech teams. Act as the primary credit communications representative and manage risks, dependencies, and escalations.
5. Requirements Translation & Delivery Integration
Translate business and technical requirements into actionable communication strategies, including messaging structures and templates. Support trigger-based and event-driven execution in partnership with Data and Martech teams.
6. Risk, Compliance & Governance
Ensure all communications meet regulatory and compliance standards, managing approval processes and mitigating risks relating to customer experience, data, and operations.
7. Campaign Execution & Performance
Oversee campaign execution and track performance metrics such as engagement and behavioural outcomes. Partner with analytics teams to generate insights and optimise performance.
8. Continuous Improvement
Lead post-implementation reviews and drive continuous optimisation based on learnings and insights.
Key Skills & Experience
Experience:
8–12+ years’ experience in marketing, communications, or campaign delivery. Experience in financial services and/or large-scale transformation programs.
Functional Expertise:
Strong capability in multi-channel campaign delivery and customer journey design, with the ability to translate requirements into communications.
Stakeholder & Delivery Strengths:
Proven ability to manage multiple workstreams and influence stakeholders in complex environments.
Personal Attributes:
Customer-first mindset, highly structured and detail-oriented, proactive, and collaborative with strong ownership and accountability.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Originally posted on Himalayas