远程工作雷达

高级产品营销经理 - 入站

Sr. Product Marketing Manager - Inbound

市场运营限定地区(需当地身份)
公司Momentive Software
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间2 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述
职位描述
高级入站产品营销人员是产品营销的战略支柱。该职位负责市场情报、客户洞察和竞争背景,这些内容塑造了产品策略、定位和上市决策。你热衷于理解买家、市场和竞争对手,并知道如何将洞察转化为行动。

这不是一个被动的研究岗位。你会影响产品路线图,挑战假设,并确保公司为正确的受众打造正确的产品。

这是一个面向客户的职位,包括通过顾问委员会、高管对话、访谈以及根据需要参加行业或公司活动与客户直接互动。

日常职责
· 领导产品组合的市场和竞争情报
· 主导、执行并持续优化胜败分析项目,包括访谈设计、执行和总结
· 开发并维护买家画像、目标客户档案和客户旅程图
· 深度与产品团队合作,影响路线图优先级、包装和差异化
· 支持客户研究项目,包括访谈、调查和反馈分析
· 作为内部客户倡导者,确保洞察反映在策略和信息中
· 向产品、产品经理、销售和高管团队提供简洁且可操作的洞察
· 成为产品、销售和营销领导的可信顾问
· 向高管听众展示洞察并推动后续行动
· 通过数据和客户证据进行讨论,成为值得信赖的顾问
· 根据需要支持不断变化的优先事项和跨职能项目,以推进产品营销和业务成果。

成功的表现
· 产品决策明确反映了市场和客户洞察
· 竞争性叙述清晰、及时且实际使用
· 产品经理和领导会主动寻求你的观点
· 洞察不会停留在幻灯片中;它们会出现在路线图和上市计划中

我们寻找具备以下条件的人选
· 5-7年产品营销、战略或市场情报经验
· 有SaaS经验者优先
· 有非营利组织/协会经验者优先
· 有使用AI工具加速研究、提升竞争分析并提高输出质量的实际经验
· 有市场分析、胜败分析项目和竞争研究的实际经验
· 有通过洞察和数据影响产品策略的实证能力
· 强大的项目管理能力,具备良好的组织和执行能力

查看英文原文

Job Description
Job Description
The Senior Inbound Product Marketer is the strategic backbone of Product Marketing. This role owns market intelligence, client insights, and competitive context that shape product strategy, positioning, and go-to-market decisions. You are obsessed with understanding buyers, markets, and competitors and you know how to turn insight into action.

This is not a passive research role. You influence roadmaps, challenge assumptions, and ensure the business is building the right things for the right audiences.

This is a client-facing role that includes direct engagement with customers through advisory boards, executive conversations, interviews, and attendance at industry or company events as needed.

A day in the life
· Lead market and competitive intelligence across the product portfolio
· Own, run, and evolve the win–loss program, including interview design, execution, and synthesis
· Develop and maintain buyer personas, ICPs, and customer journey maps
· Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
· Support client research initiatives, including interviews, surveys, and feedback analysis
· Be the internal advocate for the customer, ensuring insights are reflected in strategy and messaging
· Deliver concise, actionable insights to Product, PM, Sales, and Exec teams
· Act as a trusted advisor to Product, Sales, and Marketing leaders
· Present insights to executive audiences and drive follow-through
· Act as a trusted advisor by grounding discussions in data and customer evidence
· Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes.

What success looks like
· Product decisions clearly reflect market and customer insight
· Competitive narratives are sharp, current, and actually used
· PMs and leaders proactively seek your perspective
· Insights don’t sit in decks; they show up in roadmaps and GTM plans

We are looking for someone who brings
· 5-7 years in product marketing, strategy, or market intelligence
· SaaS experience preferred
· Nonprofit / association experience strongly preferred
· Demonstrated use of AI tools to accelerate research, sharpen competitive analysis, and raise the bar on output quality
· Demonstrated experience with market analysis, win–loss programs, and competitive research
· Proven ability to influence product strategy through insight and data
· Strong project management skills with ability to manage multiple projects concurrently
· Excellent presentation and storytelling skills, including executive-level communication
· Experience owning complex initiatives independently i.e pricing & packaging, new product/market entry research, product advisory boards, etc.
· Demonstrated leadership through influence (formal people management not required)
· Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude and Microsoft Co-Pilot

About Us
Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.
Why Work Here?
At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.
Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability
Remote Work Flexibility
Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.
Originally posted on Himalayas

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