资深产品经理,增长
Staff Product Manager, Growth
Reddit 是一个由社区组成的社区。它建立在共同的兴趣、热情和信任之上,是互联网上最开放和真实的对话场所。每天,Reddit 用户提交、投票并评论他们最关心的话题。拥有 10 万个以上的活跃社区,以及约 1.3 亿名每日活跃的独立访客,Reddit 是互联网上最大的信息来源之一。更多信息,请访问 www.redditinc.com。
团队描述:
此职位是 Reddit 的 Top of Funnel Growth 团队的一部分。
Top of Funnel 聚焦于用户增长,并加速 Reddit 在多个渠道上的采用。我们处于增长的最前沿,使用所有可用工具来提高 Reddit 平台的知名度,吸引新用户使用 Reddit,并将他们转化为留存和重复使用的用户。我们在不断变化的生态系统中解决复杂的问题。
职位描述:
作为开放互联网的重要组成部分,Reddit 的 SEO 表现使数百万用户能够找到他们想要的社区和内容。我们认为有巨大的机会让更多用户接触到 Reddit 内容。
Reddit 已经运营着世界上最具影响力的 SEO 计划之一,依托无与伦比的库存广度和专注于改善搜索者用户体验的创新举措。我们历史上经历了非常强劲的有机增长,SEO 和机器翻译一直是关键的增长杠杆。此职位将负责推进 Reddit 的 SEO 工作并支持机器翻译。你将与经验丰富的工程团队合作,帮助 Reddit 在不断变化的搜索生态系统中蓬勃发展。
担任此职位的人将展示技术卓越性,并专注于构建面向未来的 AI 原生搜索策略。我们正在寻找一位经验丰富的产品经理加入我们,负责以下工作:
- 制定并执行主动的 SEO 增长策略
- 识别 Reddit 如何利用其独特的社区和内容生态系统,更好地将用户与他们的兴趣联系起来
- 在大规模上提升技术和程序化 SEO
- 推动机器翻译的下一阶段发展
- 继续为全球用户提供世界级的 SEO 表现
职责:
- 负责所有产品开发,以支持和改进我们的 SEO 工作。
- 制定并实施具有前瞻性的 SEO 策略,显著增长漏斗顶部的用户获取量
- 领导技术 SEO 项目
查看英文原文
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.
Team Description:
This role is part of the Top of Funnel Growth team at Reddit.
Top of funnel is focused on growing users and accelerating adoption of Reddit across multiple channels. We are at the cutting edge of growth implementing all available tools to increase awareness of Reddit’s platform, attract new users to use Reddit and convert them to retained and recurring users. We are solving complex problems in a constantly changing ecosystem.
Role Description:
As an integral part of the open internet, Reddit's SEO performance allows millions of users to find the community and content they are looking for. We believe there is an incredible opportunity for more users to be introduced to Reddit content.
Reddit already operates one of the most sophisticated SEO programs in the world, powered by unmatched inventory breadth and innovative initiatives that focus on improving the seeker user journey. We have experienced very strong organic growth throughout our history and SEO and Machine Translation have been critical growth levers. This role will work to take on Reddit’s SEO efforts and support Machine Translation. You will work with an experienced engineering team to help Reddit thrive in the ever-changing search ecosystem.
The person who takes up this role will demonstrate technical excellence and focus on building a forward-looking AI-native search strategy. We are looking for an experienced PM to join us who will work on:
- Setting and execute a proactive SEO growth strategy
- Identify how Reddit can utilize its unique community and content ecosystem to better connect users to their interests
- Elevate technical and programmatic SEO at scale
- Foster the next stage for Machine Translation
- Continue to deliver world-class SEO performance to users across the world
Responsibilities:
- Own all product development for supporting, and improving our SEO efforts.
- Develop and implement a forward-looking SEO strategy to substantially grow top-of-funnel user acquisition
- Lead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & more
- Partner closely with Engineering, Analytics, and Category teams to embed SEO into platform development
- Create the ideal user flows to retain acquired users and explain to SEO users what Reddit is about
- Develop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverability
Qualifications:
- A foundational understanding of the SEO ecosystem
- Expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization)
- Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Statistics, Economics, Engineering, Applied Sciences, Mathematics, Physics, or a related field
- 5+ years working as a product manager
- Experience delivering / partnering with cross functional teams to deliver complex and scaled projects
- Strong analytical skills with experience in applied statistical analysis
- Experience directly driving execution across all aspects of product development cycle
- Proven ability to collaborate cross functionally and without direct authority
Preferred Qualifications:
- Experience writing SQL queries and exploring data independently
- PhD or Masters in Probability, Statistics, or Behavioral Economics
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base salary range for this position is:
$217,000—$303,900 USD
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.