市场运营经理 - 承包商
Marketing Operations Manager - Contract
Discovery Education 寻找一位高度专业的营销运营经理，以支持 HubSpot 及更广泛的营销技术生态系统中的战略营销运营。该职位将负责活动制作与交付，重点是构建和支撑标准及新项目，如电子邮件、培育、线索获取、活动和网络研讨会。该职位还将支持营销技术栈，包括软件实施、维护集成并确保数据采集和连接性。该职位将深度参与关键的营销流程，如线索生命周期，并负责优化和更新。营销运营经理需具备条理性、注重细节、精通技术、数据驱动、能够管理多个截止日期、服务导向且具备良好的沟通能力。该职位将与营销团队及跨职能团队合作，以实现营销自动化最佳实践和流程，以及一流的活动运营和执行。
你将负责的工作
- 与营销团队协作，打造并推出有效的营销活动和项目，包括网络研讨会、活动、电子邮件、培育和整合活动
- 负责并管理营销活动的执行和交付流程，包括 SLA/截止日期、制作素材、定位和细分、A/B 测试、质量保证流程、跟踪和按时部署
- 实施活动设置的最佳实践，以优化性能并为规模化建立效率，包括细分、个性化和数据管理
- 监控和分析营销活动的效果，识别优化领域，提供见解和建议，并定期向团队汇报/更新
- 分析归因数据，了解不同营销渠道和活动的影响，并与团队合作优化归因模型以实现准确报告
- 持续进行测试和学习，定期对电子邮件和落地页进行 A/B 测试
- 提供一般性的营销运营支持和优化，包括线索生命周期、线索分配和评分
- 支持营销运营团队进行系统管理，包括数据清洁、数据完整性、故障排查和错误/问题解决
- 支持从 Marketo 迁移到 HubSpot，重新创建活动、表单、落地页、列表、自动化和报告资产，同时协助进行测试、质量保证、数据验证和平台采用工作
关于你的经验
- 4 年以上相关工作经验
查看英文原文
Discovery Education is looking for a highly skilled Marketing Operations Manager to support strategic marketing operations across HubSpot and the broader marketing technology ecosystem. The role will lead campaign production and delivery, focusing on building & supporting standard and new programs such as email, nurture, lead capture, events, and webinars. This role will also support the marketing technology stack, including software implementations, maintaining integrations and ensuring data capture and connectivity. The role will be highly involved in key marketing processes such as the lead lifecycle and will be responsible for optimization and updates. The Marketing Operations Manager is organized, detail oriented, tech savvy, data driven, able to manage multiple deadlines, service oriented, and a strong communicator. This role will work with the marketing team and cross functionally to deliver marketing automation best practices and processes and best-in-class campaign operations and execution.
What You'll Be Doing
- Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns
- Own and manage marketing campaign execution and delivery process, including SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment
- Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management
- Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team
- Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting
- Continuously test and learn with regular A/B tests of email and landing pages
- General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
- Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions
- Support the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets while assisting with testing, QA, data validation, and platform adoption efforts
About Your Experience
- 4+ years' work experience in a sales, marketing or related role
- Bachelor's degree in Marketing, Business or related field
- Marketo Certified Expert preferred – or equivalent HubSpot/other MAP tool certification or 2+ years' experience working with Marketo, HubSpot or equivalent
- Experience managing campaign operations and delivery of marketing programs
- Experience in setting up tracking mechanisms for marketing campaigns
- Strong foundation in email marketing, building nurture journeys and triggered campaigns
- Experience in optimizing landing pages and emails
- Proficient in Salesforce
- High sense of urgency and ability to multi-task in a fast-paced environment
- Excellent communication and collaboration skills
- Strong proficiency using Microsoft Office Suite, including Excel and PowerPoint
- Legally authorized to work in the United States
This is a part-time contract position averaging 20 hours per week, with availability expected during core business hours to support campaign execution, cross-functional collaboration, and team priorities. This role is designated as a remote role. The hiring range for this position is between $42.24 - $46.92 per hour, however, hourly pay offered may vary depending on job-related knowledge, skills, experience, and location.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
Originally posted on Himalayas