高级付费媒体策略师(Meta + Google)
Senior Paid Media Strategist (Meta + Google)
职位概述
MVR Digital 正在招聘一名高级付费媒体策略师,负责为一系列高端和奢侈品牌的 DTC 品牌制定并执行 Meta 和 Google 的策略。这是一个需要亲力亲为的职位。你每天都会在 Ads Manager 和 Google Ads 中进行广告活动的搭建、测试和扩展。你还将制定策略,在客户会议上为其辩护,并管理围绕媒体的项目和客户关系。客户会将你视为他们的日常负责人。
关于公司
MVR Digital 是一家以结果为导向的营销机构,总部位于纽约、芝加哥和丹佛,与高端和奢侈品牌的 DTC 及电商品牌合作,实现在线盈利增长。Adweek 将我们评为增长最快的机构之一。我们覆盖 Meta、Google、TikTok 和联网电视,以及电子邮件、创意和落地页。团队完全远程办公,直率且专注于结果。
我们的价值观
- 以主人翁心态行事
- 简洁胜于复杂
- 以客户最佳利益为先
- 我们一起赢,我们一起输
- 数据驱动,以人为本
你将负责的工作
付费媒体策略与执行
- 负责一组 DTC 客户的 Meta 和 Google 策略及日常执行,包括搭建、结构设计、预算节奏、测试和扩展决策
- 每个账户每月支出超过 10 万美元,需满足 ROAS、CPA 和 MER 目标
- 在 Meta 上使用 Advantage+、CBO 和结构化创意测试
- 在 Google 上覆盖搜索、购物、PMax 和 YouTube,并明确对品牌支出和增量的立场
- 将创意表现与你在平台上的操作联系起来
- 支持 TikTok 和其他影响你账户的渠道,并对跨渠道预算分配有明确观点
项目管理
- 从启动到交付,独立负责广告活动发布、季节性推动和测试路线图,每个任务都有负责人和截止日期
- 协调创意、邮件和分析团队以确保发布时间
- 在 ClickUp 中保持任务和时间线的更新,无需提醒
- 提前识别对截止日期、预算和依赖项的风险,并在报告时提供解决方案
客户服务
- 主导客户会议中的付费媒体部分。清晰解释表现,提出建议,并在请求不利于客户时进行反驳
- 每周发送准确、清晰且准时的更新
- 快速响应,提前设定预期,完成所有闭环
- 在客户提出之前发现客户需求和表现问题
团队
· 指导初级采购人员,并作为 Meta 和 Google 工作的 QA 门禁
查看英文原文
Job Overview
MVR Digital is hiring a Senior Paid Media Strategist to own Meta and Google strategy and execution for a portfolio of premium and luxury DTC brands. This is a hands-on role. You will be in Ads Manager and Google Ads daily building, testing, and scaling campaigns. You will also set the strategy, defend it on a client call, and run the projects and client relationships around the media. Clients treat you as their day-to-day lead.
About the Company
MVR Digital is a performance marketing agency with hubs in NYC, Chicago, and Denver, working with premium and luxury DTC and e-commerce brands to grow profitably online. Adweek named us one of the Fastest Growing Agencies. We work across Meta, Google, TikTok, and Connected TV, plus email, creative, and landing pages. The team is fully remote, direct, and obsessed with results.
Our Values
- Act Like an Owner
- Clarity over Complexity
- Serve Clients' Best Interest
- We Win Together, We Lose Together
- Data-Informed, Human-Led
What You Will Do
Media strategy and execution
- Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
- Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
- Run Meta with Advantage+, CBO, and structured creative testing
- Run Google across Search, Shopping, PMax, and YouTube, and hold a clear position on branded spend and incrementality
- Connect creative performance to what you do in-platform
- Support TikTok and other channels where they affect your accounts, and hold a point of view on cross-channel budget allocation
Project management
- Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery, with an owner and a date on every task
- Coordinate across creative, email, and analytics to hit launch dates
- Keep tasks and timelines current in ClickUp without reminders
- Flag risks to deadlines, budgets, and dependencies early, and bring options with the flag
Client service
- Lead the paid media portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
- Send weekly updates that are accurate, clear, and on time
- Respond fast, set expectations up front, and close every loop
- Catch client needs and performance issues before the client raises them
Team
· Mentor junior buyers and act as the QA gate for Meta and Google work before it goes live
What We Are Looking For
- 4+ years hands-on paid media, agency or high-growth brand side, with real depth in both Meta and Google
- Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
- Deep Google expertise: Search, Shopping, PMax structure, and Merchant Center and feed troubleshooting
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
- 2+ years of client-facing experience, including running your own client calls and weekly communication
- Project management experience on marketing work: you have owned launches, timelines, and cross-team handoffs, and used a tool like ClickUp, Asana, or Trello
- A record of high-touch client service, with fast response times, proactive updates, and clients who would vouch for you
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English and strong client communication. This role is client-facing
- Comfortable in a fast-moving remote environment with multiple accounts
Perks and Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
Role Details
- Full time, contract
- Location: remote
Salary: Contract: $4000-$5500/month USDOriginally posted on Himalayas