绩效营销经理
Performance Marketing Manager
Silverfort致力于将身份安全带入每一个地方——无论是本地还是云端，针对每一个人、机器和AI代理。我们的独特技术在运行时以之前无法实现的方式保护身份和访问权限。凭借市场上最全面的身份安全平台，受到超过1000家客户的信赖，其中包括许多财富100强公司，Silverfort正处于引领快速增长的身份安全领域的最佳位置。
加入Silverfort意味着成为一支快速发展的团队的一员，这个团队有着创新和协作的文化，会超越常规来帮助我们的客户和彼此，在重塑身份安全未来的过程中不断前行。
作为绩效营销经理，你将负责核心数字渠道上的付费媒体策略和执行，同时支持ABM广告活动管理。这个职位结合了对渠道的深入理解以及对代理机构和创意方向的指导，以推动整个销售漏斗中更有效、更高性能的活动。
职责
- 在Google Ads、Meta、LinkedIn、YouTube、Reddit和ChatGPT等核心数字渠道上负责并执行付费媒体活动
- 与ABM团队合作，支持ABM广告活动管理
- 指导广告代理机构的日常执行，确保活动符合目标和时间表
- 领导各渠道特定的创意策略，根据平台进行创意方向的说明和指导，以提升广告表现
- 管理各渠道的预算分配和节奏
- 分析活动表现并根据数据进行优化，测试新的格式和受众以提高投资回报率
- 使用AI工具自动化报告、加快活动分析，并在日常工作中完成更多任务
- 与MOPS、PMM和ABM相关方合作，确保付费媒体与更广泛的获客优先事项保持一致
要求
- 在主要广告平台（Google、Meta、LinkedIn为必需；YouTube/Reddit/ChatGPT为加分）上有4年以上直接的付费媒体经验
- 有指导或管理外部代理机构的经验
- 对创意策略有深刻理解，并了解不同渠道之间的差异
- 有B2B营销经验者优先，网络安全/身份安全经验为加分项
- 具备分析思维，能够自主负责预算和绩效指标
- 能够利用AI工具自动化任务、进行分析并简化付费媒体报告流程
- 有ABM经验者为加分项，非必需
- 加分项：熟悉营销自动化或CRM/ABM平台（Salesforce、HubSpot、6sense、Demandbase）
查看英文原文
Description
Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.
Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.
As a Performance Marketing Manager, you will own paid media strategy and execution across our core digital channels, while supporting ABM ad campaign management. This role combines hands-on channel expertise with agency and creative direction to drive more effective, higher-performing campaigns across the funnel.
Responsibilities
- Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT
- Support ABM ad campaign management in partnership with the ABM team
- Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines
- Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance
- Manage budget allocation and pacing across channels
- Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI
- Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows
- Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities
Requirements
- 4+ years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus)
- Experience directing or managing an external agency
- Strong understanding of creative strategy and how it differs by channel
- B2B marketing experience preferred, cybersecurity/Identity Security a plus
- Analytical mindset, comfortable owning budget and performance metrics
- Ability to leverage AI tools to automate tasks, run analysis, and streamline paid media reporting
- ABM experience a plus, not required
- Bonus: familiarity with marketing automation or CRM/ABM platforms (Salesforce, HubSpot, 6sense, Demandbase)
Originally posted on Himalayas