市场高级经理 - 巴西
Marketing Senior Manager - Brazil
Inautalent正在为一家全球生活方式和社交连接领域的领先企业招聘，该企业已进入包括英国、德国、西班牙、墨西哥、印度、澳大利亚、加拿大和法国在内的约十个市场。现需一名市场营销高级经理，负责巴西市场。这是一个充满增长潜力的市场，需要构建战略，并从诊断到执行全程推动。
您将负责制定并执行巴西市场的整合营销策略：诊断市场面临的挑战与机遇，制定清晰可行的计划，然后亲自推进实施——管理媒体代理、网红合作及品牌活动。与法国同等职位不同，您将拥有区域支持：您的直接上级有丰富的巴西市场经验，并会说葡萄牙语，这为您提供了法国职位所没有的实战搭档。
职责
- 全面负责巴西市场：从诊断到战略，再到执行
- 持续跟踪竞争对手动态和市场变化，将洞察转化为战略建议
- 确定营销组合，并就付费媒体提出战略建议
- 监督与媒体代理的日常协作，确保战略一致性和付费渠道的持续优化
- 从需求到效果分析，制定整合的多渠道营销计划（媒体、网红、公关、合作）——按时按预算完成
- 与全球跨职能团队（创意、公关、媒体、产品营销、合作、增长）协作
- 定期向管理层汇报市场挑战、策略和成果
我们寻找的人选：
- 本科学历；MBA或硕士优先
- 6-8年品牌、整合或战略营销经验，最好在消费科技、生活方式或文化驱动型品牌领域
- 熟悉巴西Z世代趋势和文化，能够将全球战略转化为本地有共鸣的活动
- 有独立负责市场从诊断到执行的完整经验
- 对媒体环境、渠道和衡量标准有扎实理解；具备良好的分析能力
- 能够在没有庞大团队的情况下工作，身兼多职，独立完成任务
- 葡萄牙语母语水平，英语流利；西班牙语优先
福利
条件：巴西，全远程 — Com
查看英文原文
Inautalent is recruiting, on behalf of an international player in the lifestyle and social-connection space — present in around ten markets worldwide, including the UK, Germany, Spain, Mexico, India, Australia, Canada and France — a Marketing Senior Manager to take ownership of the Brazilian market. A whole market to grow, a strategy to build, and the responsibility to drive it from diagnosis through to execution.
You will be responsible for developing and executing the integrated marketing strategy for Brazil: diagnosing the market's challenges and opportunities, building a clear, actionable plan, then bringing it to life yourself — managing the media agency, influencer partnerships, and brand campaigns. Unlike the equivalent France role, which operates in full isolation, you'll have a regional safety net: your direct manager has hands-on experience of the Brazilian market and speaks Portuguese, giving you a real sparring partner the France role doesn't have.
Requirements
The role:
- Own the Brazilian market end-to-end: diagnosis, strategy, execution
- Continuously track competitor activity and market movements, turning insights into strategic recommendations
- Determine the marketing mix and make strategic recommendations on paid media
- Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
- Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
- Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
- Regularly communicate market challenges, strategy and results to leadership
What we're looking for:
- Bachelor's degree; MBA or Master's a plus
- 6-8 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
- Strong grasp of Brazilian Gen Z trends and culture, with the ability to adapt global strategy into locally resonant activations
- Proven track record of independently owning a market end-to-end, from diagnosis to execution
- Solid understanding of the media landscape, channels and measurement; strong analytical skills
- Comfortable operating without a large team, wearing multiple hats, and getting things done independently
- Native-level Portuguese, fluent English required; Spanish is a plus
Benefits
Conditions: Brazil, fully remote — Compensation: R$323,000 gross/year — Target start date: November 11th.
Originally posted on Himalayas